Marketing Manager II - Demand Generation
Not Disclosed•Full-TimeOn-site
location_onMayor's Walk, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States
About the Team
Resurety is the only clean energy industry partner to bring together actionable market insights and groundbreaking transaction tools in one seamless ecosystem. Through our unrivaled market intelligence, portfolio management software, expert consulting services, and the leading regulated clean energy marketplace, we deliver the infrastructure and information needed to move the entire industry forward. Our CleanTrade™ platform is the first and only CFTC-registered transaction platform for as-generated energy, while our CleanSight™ software simplifies complex workflows with sophisticated intelligence tools.
We are building a team of people who live our values every day: knowing our customers, pursuing audacious ambition, working focused and fast, winning together, and owning our outcomes. We are obsessive about helping our customers win by understanding their world, challenges, and goals.
About the Role
Our marketing team is small, and we are looking for our first dedicated demand generation hire. This is a builder role where you will not inherit a mature playbook; you will write it. You will own the full pipeline-generation engine end-to-end, running paid campaigns, shipping landing pages without waiting for engineering, and having a direct line of sight to revenue.
You will use AI to accelerate your progress and work collaboratively with vendors to get it done. If you are looking for a role where you can see the impact of your work in the weekly pipeline number, this is it. You will set up experiments, iterate on creative and targeting, and drive CAC down quarter over quarter. You will develop keyword strategies, build and optimize landing pages independently, and plan integrated campaigns including webinars and email nurture sequences.
Working at Resurety
Our values shape our culture. We approach every challenge with the confidence and conviction to pursue big, hard goals that others won't. We identify the highest priority work, execute with speed and quality, and drive momentum by succeeding or failing fast. As a unified team, we collaborate across functions and share collective ownership of our success and failures. We are accountable to ourselves, our team, and our customers, proactively giving and receiving feedback to constantly improve.
Location and Culture
This role is based at our Boston office (40 Water Street, Boston, Massachusetts). We are looking for someone who is self-motivated, detail-oriented, and thrives in a culture of continuous feedback. You will be a collaborative communicator who actively learns from cross-functional peers and translates marketing performance into business impact for sales and leadership.
Application Instructions
Are you looking for an engaging career in the clean energy market? Do you want to work with a team of smart, passionate people changing the future of energy both financially and environmentally? If so, let's connect! Please submit your application to join our mission.
Work location
Work model: On-site
Mayor's Walk, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States
Boston, Massachusetts
Key Responsibilities
- check_circleOwn Google Ads, LinkedIn Campaign Manager, and paid channels end-to-end including strategy and weekly optimization
- check_circleSet up experiments, iterate on creative and targeting, and drive CAC down quarter over quarter
- check_circleManage budget allocation across channels and report on pipeline sourced and cost per MQL
- check_circleDevelop and execute a keyword strategy aligned to ICP intent
- check_circleBuild and optimize landing pages in CMS independently without engineering support
- check_circlePlan and run integrated campaigns including webinars, gated content, and email nurture sequences
- check_circleOwn the full campaign lifecycle from brief through launch and post-campaign reporting
- check_circleBuild dashboards that connect marketing spend to revenue contribution
- check_circle
Requirements
- verified4-7+ years in demand generation or growth marketing
- verifiedExperience with HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, GA4
Nice to Have
Experience with account-based marketing (ABM). Experience building a demand gen function from scratch. Energy industry experience.
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Frequently asked questions about Marketing Manager II - Demand Generation at REsurety
What does a Marketing Manager II - Demand Generation at REsurety do?expand_more
Day-to-day, the Marketing Manager II - Demand Generation at REsurety will own google ads, linkedin campaign manager, and paid channels end-to-end including strategy and weekly optimization; set up experiments, iterate on creative and targeting, and drive cac down quarter over quarter; manage budget allocation across channels and report on pipeline sourced and cost per mql; and develop and execute a keyword strategy aligned to icp intent.
What are the requirements for this Marketing Manager II - Demand Generation role?expand_more
To qualify for the Marketing Manager II - Demand Generation at REsurety position, applicants should have: 4-7+ years in demand generation or growth marketing; and Experience with HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, GA4.
Where is the Marketing Manager II - Demand Generation role at REsurety located?expand_more
Marketing Manager II - Demand Generation at REsurety is based in Mayor's Walk, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States. This is a on-site role.
Is this Marketing Manager II - Demand Generation job remote, hybrid, or on-site?expand_more
REsurety has listed this Marketing Manager II - Demand Generation role as on-site.
How much experience is required for this Marketing Manager II - Demand Generation role?expand_more
Marketing Manager II - Demand Generation at REsurety typically requires 4–7 years of relevant experience at the mid level level.
What skills do you need for the Marketing Manager II - Demand Generation role at REsurety?expand_more
Key skills for Marketing Manager II - Demand Generation at REsurety include Google Ads; Linkedin Campaign Manager; Hubspot; Salesforce; Ga4; Account-Based Marketing; Seo; and Paid Acquisition.
What category does the Marketing Manager II - Demand Generation role belong to?expand_more
Marketing Manager II - Demand Generation at REsurety is part of the pr, advertising & marketing job category on Recrutus.
About REsurety
REsurety, headquartered in Boston, MA, operates within the services for renewable energy sector. The company functions as a provider of data, software, and specialized services tailored to the clean energy economy. It manages the only transactional marketplace dedicated to clean power transactions. This platform connects buyers, sellers, and investors across the industry. REsurety utilizes proprietary data models and advanced technology platforms to facilitate efficient portfolio management. Deep domain expertise supports confident decision-making for its diverse client base. The organization focuses on enabling impactful outcomes through its unique market infrastructure. For further details regarding its operations and offerings, stakeholders can visit www.resurety.com.
Browse more roles: All REsurety jobs, pr, advertising & marketing jobs on Recrutus.