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  1. Home
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  5. Global Marketing Manager - Clinical Assays
BD logo

Global Marketing Manager - Clinical Assays

Not Disclosed•Full-TimeOn-site

location_on2450, Camino del Rio North, San Diego, San Diego County, California, 92108, United States

Apply Now

About the Company

Waters Corporation (NYSE: WAT) is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. Following the combination of the BD Biosciences and Diagnostic Solutions business with Waters, this role is now part of Waters' innovative portfolio. The company harnesses deep scientific expertise across biology, chemistry, and physics to collaborate with analytical laboratories worldwide. Waters advances the release of effective, high-quality medicines, assures the safety of food and water, and drives better patient outcomes by detecting diseases earlier and managing infections.

BD (Becton, Dickinson and Company) is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose. It takes the imagination and passion of all colleagues—from design and engineering to manufacturing and marketing—to look at the impossible and find transformative solutions that turn dreams into possibilities. Through a shared culture of relentless innovation, our passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. We welcome people with the imagination and drive to help us reinvent the future of healthcare. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

About the Role

The Global Marketing Manager - Clinical Assays is responsible for leading global product marketing strategy and downstream commercial execution for a portfolio of regulated in vitro diagnostic (IVD) kits and RUO kits. This role owns global positioning, messaging, launch excellence, market development, and lifecycle marketing to ensure successful adoption and growth across different regions. Reporting to the Associate Director of Product Marketing, this highly cross-functional role partners closely with Product Management, Regulatory Affairs, Medical Affairs, Regional Marketing, Sales, and MarCom to translate product intent and clinical value into compelling and differentiated go-to-market strategies.

Hiring Process

To learn more about BD, visit bd.com. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Workplace & Compliance

For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Work location

Work model: On-site

location_on

2450, Camino del Rio North, San Diego, San Diego County, California, 92108, United States

San Diego, California

Key Responsibilities

  • check_circleLead global product marketing strategy for clinical assay portfolios including positioning and segmentation
  • check_circleLead global go-to-market planning for new IVD kit launches in partnership with cross-functional teams
  • check_circleDevelop and execute comprehensive launch plans ensuring readiness of marketing and sales enablement assets
  • check_circleOwn post-launch marketing strategy including adoption acceleration and monitoring of market performance
  • check_circlePartner with regional teams to translate global strategies into effective local execution tailored to healthcare systems
  • check_circleDevelop scalable global training programs and toolkits to enable regional teams and key accounts
  • check_circleLead development of marketing claims and value narratives ensuring accuracy and compliance with regulatory standards
  • check_circleTranslate clinical evidence and health-economic outcomes into market-relevant messaging for commercial use

Requirements

  • verifiedBachelor's degree required
  • verifiedAt least 5 years of experience in product marketing or commercial marketing within diagnostics, IVD, or medical devices
  • verifiedDemonstrated experience marketing regulated IVD or clinical diagnostic products in a global environment
  • verifiedWillingness to travel domestically and internationally (30%+)

Nice to Have

MBA or advanced degree in Life Sciences, Business, or Marketing; Bi-lingual (Spanish and English); Experience translating clinical, outcomes, or health-economic evidence into customer-relevant value stories; HEOR or cost-savings modeling experience; Oncology/hematology diagnostics experience; Experience in clinical flow cytometry.

BD logo
Company

BD

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

5+ yrs (Senior)

Education

Bachelor's degree required

Job Type

Full-Time

Skills Required

Product Marketing

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Skills, education and keywords

Skills: Product Marketing, Commercial Marketing, Ivd, Clinical Diagnostic Products, Global Launches, Downstream Commercialization, Regulatory, Medical, Quality, Communication.

Education: Bachelor's degree required; MBA or advanced degree in Life Sciences, Business, or Marketing preferred.

Frequently asked questions about Global Marketing Manager - Clinical Assays at BD

What does a Global Marketing Manager - Clinical Assays at BD do?expand_more
Day-to-day, the Global Marketing Manager - Clinical Assays at BD will lead global product marketing strategy for clinical assay portfolios including positioning and segmentation; lead global go-to-market planning for new ivd kit launches in partnership with cross-functional teams; develop and execute comprehensive launch plans ensuring readiness of marketing and sales enablement assets; and own post-launch marketing strategy including adoption acceleration and monitoring of market performance.
What are the requirements for this Global Marketing Manager - Clinical Assays role?expand_more
BD is looking for candidates who meet the following requirements: Bachelor's degree required; At least 5 years of experience in product marketing or commercial marketing within diagnostics, IVD, or medical devices; Demonstrated experience marketing regulated IVD or clinical diagnostic products in a global environment; and Willingness to travel domestically and internationally (30%+).
Where is the Global Marketing Manager - Clinical Assays role at BD located?expand_more
Global Marketing Manager - Clinical Assays at BD is based in 2450, Camino del Rio North, San Diego, San Diego County, California, 92108, United States. This is a on-site role.
Is this Global Marketing Manager - Clinical Assays job remote, hybrid, or on-site?expand_more
BD has listed this Global Marketing Manager - Clinical Assays role as on-site.
How much experience is required for this Global Marketing Manager - Clinical Assays role?expand_more
Global Marketing Manager - Clinical Assays at BD typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Global Marketing Manager - Clinical Assays role at BD?expand_more
Key skills for Global Marketing Manager - Clinical Assays at BD include Product Marketing; Commercial Marketing; Ivd; Clinical Diagnostic Products; Global Launches; Downstream Commercialization; Regulatory; and Medical.
What education is required for Global Marketing Manager - Clinical Assays at BD?expand_more
Educational requirements for this role: Bachelor's degree required; and MBA or advanced degree in Life Sciences, Business, or Marketing preferred.
What category does the Global Marketing Manager - Clinical Assays role belong to?expand_more
Global Marketing Manager - Clinical Assays at BD is part of the pr, advertising & marketing job category on Recrutus.
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

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Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
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Company
About usFAQContactPrivacy policy

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms
  • check_circleSupport KOL engagement and scientific education initiatives from a marketing perspective
  • check_circleEnable regional teams with HEOR-based messaging to support value-based customer conversations
  • check_circleDevelop and own compliant global messaging frameworks articulating clinical value and competitive differentiation
  • check_circleDrive global market development initiatives to identify priority segments and barriers to adoption
  • Commercial Marketing
    Ivd
    Clinical Diagnostic Products
    Global Launches
    Downstream Commercialization
    Regulatory
    Medical
    Quality
    Communication
    US privacy notice
    Accessibility