Director of Direct Mail
Not Disclosed•Full-TimeRemote
location_on4912, Worth Street, Dallas, Dallas County, Texas, 75214, United States
About Townsquare Ignite
Founded in 2010, Townsquare Ignite is the fastest-growing revenue and profit driver of Townsquare Media. We combine owned digital properties, a proprietary programmatic advertising platform, and an in-house demand and data management platform to collect valuable first-party data. Our competitive advantage lies in our massive reach of over 250 billion daily impressions, a DSP-agnostic trade desk integrating with 10+ leading platforms, and a full-service creative team that crafts powerful campaigns across desktop, mobile, CTV, email, and social channels.
About the Role
As the Director of Direct Mail, you will serve as the strategic and revenue-driving leader for our Direct Mail product line. This is a high-impact sales role designed to generate new business while acting as the internal subject matter expert and revenue partner for our Townsquare markets.
You will drive growth by prospecting and closing new Direct Mail opportunities directly with clients, while simultaneously partnering with Account Executives and market sellers to develop and pitch solutions within their existing portfolios. A significant portion of your success will come from assisting in-market sellers—helping them identify opportunities, shaping strategy, joining sales conversations, and driving incremental revenue through collaborative deal execution.
This role requires a deep understanding of programmatic marketing and audience targeting, specifically within data-driven Direct Mail solutions. You must be comfortable operating as both a hunter and a revenue enabler, building your own pipeline while actively supporting sellers to accelerate deal velocity. This is a fast-paced, client-facing leadership role that blends individual production, collaborative selling, and sales enablement to create scalable success across our markets.
Why You'll Love Working Here
We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment where you will take part in a comprehensive training program. We foster a positive and supportive culture that encourages everyone to develop themselves and others. With countless internal promotions and rapid company growth, we offer unlimited growth potential and upward mobility opportunities to help you take your career to new heights.
Hiring Process & Location
This is a remote position that requires you to work closely and collaboratively with a team. We are ideally looking for a candidate in the EST or CST time zones to ensure effective collaboration.
Equal Opportunity Employer
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment. We expressly prohibit workplace harassment and maintain a drug and alcohol-free workplace.
Work location
Work model: Remote
4912, Worth Street, Dallas, Dallas County, Texas, 75214, United States
Dallas, Texas
Key Responsibilities
- check_circleDrive Direct Mail revenue growth through self-generated new business and market collaboration
- check_circleServe as the Direct Mail subject matter expert across all Townsquare markets
- check_circleTrain Account Executives and sales teams on product positioning, targeting capabilities, and best practices
- check_circleTake ownership of the full sales cycle including pre-sale strategy and post-sale performance analysis
- check_circleInterpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue
- check_circlePartner with local sellers on client strategy, prospecting, proposal development, and closing deals
- check_circleIdentify cross-channel opportunities integrating Direct Mail with digital, CTV, search, and social campaigns
- check_circleBuild and manage a strong sales pipeline to consistently achieve and exceed sales goals
Requirements
- verifiedBA/BS degree
- verifiedIAB Certification preferred
- verifiedEligible to work in the U.S.
- verifiedExperience selling programmatic marketing solutions
- verifiedDirect Mail experience required
- verifiedProficiency in PowerPoint and Excel
Nice to Have
Experience training, mentoring, or coaching sales teams. IAB Certification.
Benefits & Perks
check_circle3 Weeks PTOcheck_circle9 Paid Holidays including two personal/floating holidayscheck_circleHealth, Dental, and Vision insurancecheck_circle401(K) retirement planComprehensive training program and access to proprietary DMP
Similar Job Opportunities
Frequently asked questions about Director of Direct Mail at Townsquare Ignite
What does a Director of Direct Mail at Townsquare Ignite do?expand_more
In this Director of Direct Mail at Townsquare Ignite role, you will drive direct mail revenue growth through self-generated new business and market collaboration; serve as the direct mail subject matter expert across all townsquare markets; train account executives and sales teams on product positioning, targeting capabilities, and best practices; and take ownership of the full sales cycle including pre-sale strategy and post-sale performance analysis.
What are the requirements for this Director of Direct Mail role?expand_more
To qualify for the Director of Direct Mail at Townsquare Ignite position, applicants should have: BA/BS degree; IAB Certification preferred; Eligible to work in the U.S.; Experience selling programmatic marketing solutions; Direct Mail experience required; and Proficiency in PowerPoint and Excel.
Where is the Director of Direct Mail role at Townsquare Ignite located?expand_more
Director of Direct Mail at Townsquare Ignite is based in 4912, Worth Street, Dallas, Dallas County, Texas, 75214, United States. This is a remote role.
Is this Director of Direct Mail job remote, hybrid, or on-site?expand_more
Townsquare Ignite has listed this Director of Direct Mail role as remote.
How much experience is required for this Director of Direct Mail role?expand_more
Candidates for Director of Direct Mail at Townsquare Ignite should have executive.
What skills do you need for the Director of Direct Mail role at Townsquare Ignite?expand_more
Key skills for Director of Direct Mail at Townsquare Ignite include Powerpoint; Excel; Iab Certification; Programmatic Marketing; Direct Mail; Audience Targeting; First-Party Data; and Attribution.
What category does the Director of Direct Mail role belong to?expand_more
Director of Direct Mail at Townsquare Ignite is part of the sales job category on Recrutus.