Director of Digital Marketing
Not Disclosed•Full-TimeOn-site
location_onGeorgia State University, 33, Gilmer Street Southeast, Five Points, Old Fourth Ward, Atlanta, Fulton County, Georgia, 30303, United States
About Big Blue Marble Academy
Big Blue Marble Academy (BBMA) operates 93 schools serving more than 14,000 students, providing early care, preschool, after-school care, and summer camp for children ages 6 weeks to 12 years. BBMA nurtures little minds through a robust preschool curriculum that ensures children are developmentally, socially, and emotionally prepared for kindergarten and beyond. Its emphasis on global awareness and character development teaches children invaluable lessons, growing big hearts that are ready and eager to take on the world.
About the Role
The Director of Digital Marketing provides strategic leadership for all digital marketing channels, platforms, and campaigns across the organization. This role is responsible for setting the digital marketing vision, managing all elements of execution, and driving enrollment growth through data-informed, performance-optimized digital strategies. The ideal candidate is both strategic and hands-on, with experience managing multi-channel campaigns, content creation, and team coordination within a mission-driven, educational environment.
Join a team that takes pride in teamwork, giving back, and welcoming an inclusive environment. A career with Big Blue Marble Academy will empower you to reach your career goals while making a difference in the lives of the children we serve.
Hiring Process
Employment is contingent upon successful completion of our background check, pre-hire screenings, and onboarding processes. All employment is at-will and may be terminated at any time, with or without cause.
Having technical issues with your application? Contact us at recruiting@bbmacademy.com. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at recruiting@bbmacademy.com.
Equal Opportunity
BBMA is an equal opportunity employer and supports a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Work location
Work model: On-site
Georgia State University, 33, Gilmer Street Southeast, Five Points, Old Fourth Ward, Atlanta, Fulton County, Georgia, 30303, United States
Atlanta, Georgia
Key Responsibilities
- check_circleOwn and drive a multi-year digital marketing strategy aligned with enrollment growth targets
- check_circleLead competitive digital landscape analysis to identify trends and benchmark performance
- check_circleDevelop and manage the digital marketing budget while reporting performance outcomes
- check_circleOversee all paid digital channels including Google Ads, Meta, and programmatic display
- check_circleSet campaign strategy, audience targeting, and budget allocation across paid channels
- check_circleLead A/B testing and creative experimentation frameworks to improve ad performance
- check_circleDefine and execute a comprehensive SEO strategy covering technical and on-page optimization
- check_circlePartner with content teams to align editorial strategy with search intent and engagement goals
- check_circle
Requirements
- verifiedBachelor's degree
- verifiedMinimum of 5 years of experience in marketing
- verifiedAt least 2 years in education, family services, or early childhood settings
- verifiedExperience managing Google Ads and Meta
- verifiedExperience with SEO programs
- verifiedExperience with CRM platforms
- verifiedProficiency in Google Analytics, Mailchimp, HubSpot, Canva
- verifiedSuccessful completion of background check and pre-hire screenings
Similar Job Opportunities
Skills, education and keywords
Skills: Google Ads, Meta, Programmatic Display, Seo, Technical Seo, On-Page Optimization, Local Search, CRM, Google Analytics, Mailchimp.
Education: Bachelor's degree required.
Frequently asked questions about Director of Digital Marketing at Big Blue Marble Academy
What does a Director of Digital Marketing at Big Blue Marble Academy do?expand_more
In this Director of Digital Marketing at Big Blue Marble Academy role, you will own and drive a multi-year digital marketing strategy aligned with enrollment growth targets; lead competitive digital landscape analysis to identify trends and benchmark performance; develop and manage the digital marketing budget while reporting performance outcomes; and oversee all paid digital channels including google ads, meta, and programmatic display.
What are the requirements for this Director of Digital Marketing role?expand_more
To qualify for the Director of Digital Marketing at Big Blue Marble Academy position, applicants should have: Bachelor's degree; Minimum of 5 years of experience in marketing; At least 2 years in education, family services, or early childhood settings; Experience managing Google Ads and Meta; Experience with SEO programs; and Experience with CRM platforms.
Where is the Director of Digital Marketing role at Big Blue Marble Academy located?expand_more
Director of Digital Marketing at Big Blue Marble Academy is based in Georgia State University, 33, Gilmer Street Southeast, Five Points, Old Fourth Ward, Atlanta, Fulton County, Georgia, 30303, United States. This is a on-site role.
Is this Director of Digital Marketing job remote, hybrid, or on-site?expand_more
Big Blue Marble Academy has listed this Director of Digital Marketing role as on-site.
How much experience is required for this Director of Digital Marketing role?expand_more
Director of Digital Marketing at Big Blue Marble Academy typically requires 5+ years of relevant experience at the executive level.
What skills do you need for the Director of Digital Marketing role at Big Blue Marble Academy?expand_more
Key skills for Director of Digital Marketing at Big Blue Marble Academy include Google Ads; Meta; Programmatic Display; Seo; Technical Seo; On-Page Optimization; Local Search; and CRM.
What education is required for Director of Digital Marketing at Big Blue Marble Academy?expand_more
Educational requirements for this role: Bachelor's degree required.
What category does the Director of Digital Marketing role belong to?expand_more
Director of Digital Marketing at Big Blue Marble Academy is part of the pr, advertising & marketing job category on Recrutus.