Performance Marketing Director
Not Disclosed•Full-TimeHybrid
location_onCarlton Drive, Forest Hills, Davidson County, Middle Tennessee, Tennessee, 37215, United States
About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we've fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we're driven by a shared love for speed, power, and pushing what's possible — and we're building the next generation of digital experiences to match that same energy.
About the Team
At Holley Performance Brands, our Customer Experience Center of Excellence team is shaping the future of Holley's 360° digital retail experience. We help customers connect with the right products across Holley's brands, stores, distributors, and partners. Our goal is simple — create personalized, data-driven experiences that build lasting relationships between brands and their customers.
About the Role
We are looking for a data-driven Performance Marketing Director to lead and scale Holley's paid acquisition efforts across all digital channels. Reporting to COE leadership and partnering closely with Divisional Marketing Directors, you will own the strategy, execution, and optimization of performance marketing campaigns — driving measurable revenue growth while maximizing return on ad spend (ROAS) in a high-consideration automotive DTC environment.
You will lead a distributed team of Paid Media Managers and specialists within divisions, translate high-level strategy into divisional execution, manage multi-million-dollar budgets, and foster a culture of rigorous testing, attribution accuracy, and continuous improvement. This role offers a unique opportunity to lead and scale paid acquisition during Holley's DTC acceleration and divisional empowerment phase.
Why Join Us
Join a collaborative, passionate, and innovative team dedicated to data-driven, revenue-focused growth. You will contribute to Holley Performance Brands, a leader in the performance aftermarket industry, within an environment that values strategic leadership, experimentation, and measurable commercial impact.
Work location
Work model: Hybrid
Carlton Drive, Forest Hills, Davidson County, Middle Tennessee, Tennessee, 37215, United States
Forest Hills, Tennessee
Similar Job Opportunities
Skills, education and keywords
Skills: Google Ads, Bing, Amazon, Meta, Tiktok, Linkedin, Pinterest, Programmatic Display, Google Analytics, Ga4.
Education: Bachelor's degree in Marketing, Business, Analytics, or related field preferred.
Frequently asked questions about Performance Marketing Director at Holley
What does a Performance Marketing Director at Holley do?expand_more
A Performance Marketing Director at Holley is responsible for the following: Own and allocate multi-million-dollar media budgets to meet growth, CAC, and ROAS targets; Lead and mentor a distributed team of Paid Media Managers and specialists to drive performance accountability; Define, track, and report core KPIs to senior leadership with clear, data-backed insights; and Partner with creative and analytics teams to develop high-converting ad assets and audience strategies.
What are the requirements for this Performance Marketing Director role?expand_more
To qualify for the Performance Marketing Director at Holley position, applicants should have: Bachelor's degree in Marketing, Business, Analytics, or related field; 8+ years in performance marketing, growth marketing, or digital media buying; 3–5 years in a leadership role managing teams and large-scale campaigns; Experience managing annual budgets of $8M+; Hands-on expertise with Google Ads, Meta Ads Manager, TikTok Ads, programmatic DSPs, and at least one additional channel; and Experience in eCommerce, DTC, automotive, or high-consideration consumer goods.