Digital Marketing Specialist
Not Disclosed•Full-TimeOn-site
location_onNorth Sam Houston Parkway East, Houston, Harris County, Texas, 77032, United States
About the Company
Flexible Lifeline Systems, Inc. (FLS) is the premier fall protection solution provider in North America. By utilizing our in-house engineering, drafting, fabrication, manufacturing, and installation capabilities, we provide critical safety solutions to the military, industrial, aviation, and commercial markets. We offer a casual but fast-paced work environment where innovation and safety go hand in hand.
About the Role
We are seeking a Digital Marketing Specialist to join our growing marketing team of three. Reporting to the Regional Marketing Manager, you will own, lead, and scale our digital marketing efforts. This role is designed for a subject matter expert who thrives on executing numerous tasks and projects with a results-oriented mindset.
You will be the driving force behind our paid search, SEO, and emerging LLM (Large Language Model) optimization strategies. Your work will directly impact our ability to generate high-quality leads that convert into sales opportunities. As a key member of the team, you will collaborate closely to ensure our digital presence aligns with our solution-based go-to-market strategy for high-value technical hardware and services.
Location & Work Model
This is a full-time, on-site position located in our North Houston office. We value face-to-face collaboration and a team-centric culture, requiring all team members to be present in the office daily. Please note that this position is not eligible for visa sponsorship; applicants must be authorized to work for any employer in the U.S. without sponsorship.
Our Culture
We are looking for individuals who are self-directed, enthusiastic, and possess a strong sense of urgency. Integrity and trustworthiness are foundational to our team. We foster an environment where team members are selfless and focused on collective success, ensuring that every initiative drives measurable results.
Equal Opportunity
Flexible Lifeline Systems, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, disability, marital or veteran status, place of national origin, or other categories protected by law.
Work location
Work model: On-site
North Sam Houston Parkway East, Houston, Harris County, Texas, 77032, United States
Houston, Texas
Key Responsibilities
- check_circleDevelop and execute SEO and LLM optimization strategies
- check_circleAudit content for answer engine compatibility and search volume
- check_circleManage inbound and outbound linking to build search authority
- check_circleImplement tactical plans to generate MQLs and SQLs
- check_circleLead and expand paid search programs based on ROI
- check_circleSupport website development, editing, and ad-hoc digital tasks
- check_circlePrepare monthly, quarterly, and yearly KPI reports
Requirements
- verifiedAuthorized to work in the U.S. without visa sponsorship
- verified5+ years in paid search campaigns (Google AdWords, Bing Ads)
- verified5+ years in SEO optimization strategies
- verified2+ years in LLM Optimization for Google AI, ChatGPT, Gemini
- verified3+ years implementing SEO & SEM plans for high value B2B solutions
- verified3+ years of WordPress or related CMS experience
- verified3+ years in Digital Analysis & Reporting
- verified3+ years experience with Project Management tools
- verifiedB2B marketing environment experience with technical hardware/equipment + service
- verifiedFamiliarity with Tracking Data Analysis tools, WordPress CMS, and Microsoft Dynamics or similar CRM tools
Benefits & Perks
check_circle401K retirement plancheck_circleComprehensive healthcare benefitscheck_circleVacation and PTO
Similar Job Opportunities
Frequently asked questions about Digital Marketing Specialist at Flexible Lifeline Systems, Inc.
What does a Digital Marketing Specialist at Flexible Lifeline Systems, Inc. do?expand_more
Day-to-day, the Digital Marketing Specialist at Flexible Lifeline Systems, Inc. will develop and execute seo and llm optimization strategies; audit content for answer engine compatibility and search volume; manage inbound and outbound linking to build search authority; and implement tactical plans to generate mqls and sqls.
What are the requirements for this Digital Marketing Specialist role?expand_more
Flexible Lifeline Systems, Inc. is looking for candidates who meet the following requirements: Authorized to work in the U.S. without visa sponsorship; 5+ years in paid search campaigns (Google AdWords, Bing Ads); 5+ years in SEO optimization strategies; 2+ years in LLM Optimization for Google AI, ChatGPT, Gemini; 3+ years implementing SEO & SEM plans for high value B2B solutions; and 3+ years of WordPress or related CMS experience.
Where is the Digital Marketing Specialist role at Flexible Lifeline Systems, Inc. located?expand_more
Digital Marketing Specialist at Flexible Lifeline Systems, Inc. is based in North Sam Houston Parkway East, Houston, Harris County, Texas, 77032, United States. This is a on-site role.
Is this Digital Marketing Specialist job remote, hybrid, or on-site?expand_more
Flexible Lifeline Systems, Inc. has listed this Digital Marketing Specialist role as on-site.
How much experience is required for this Digital Marketing Specialist role?expand_more
Digital Marketing Specialist at Flexible Lifeline Systems, Inc. typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Digital Marketing Specialist role at Flexible Lifeline Systems, Inc.?expand_more
Key skills for Digital Marketing Specialist at Flexible Lifeline Systems, Inc. include Sem; Seo; LLM Optimization; Website Editing; Content Creation; Lead Generation; Kpi Reporting; and Tracking Data Analysis.
What category does the Digital Marketing Specialist role belong to?expand_more
Digital Marketing Specialist at Flexible Lifeline Systems, Inc. is part of the pr, advertising & marketing job category on Recrutus.