Merchandise & Content Marketing Strategist

Who Are You?

Do you enjoy dance music and fashion? Do you excel at marketing and strategy? We are looking for a highly motivated self-starter who embodies a passion for dance and fashion cultures with a love for the marketing space.

Who Are We?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics, sound design, large-scale art installations, theatrical performers, and next-generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights, and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days. Founded by Pasquale Rotella, the company has been based in Los Angeles since 1993.

About the Role

The Merchandise & Content Marketing Strategist sits within the Product Team and is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives. You will build Insomniac's content plan, collaborating with Records, Radio, Festivals, and Brand Strategy to bring artist stories, music releases, and cultural moments to life.

In this role, you will lead content distribution across digital channels, support merchandise go-to-market efforts, and ensure campaigns are delivered on time, on brand, and with measurable results. This position requires a mix of creative thinking, strong project management, and a deep passion for music and entertainment culture. You will report to the Head of Fashion & Apparel and work fully in-office.

Hiring Process

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. We pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firms.

Equal Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state, or local law. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. We also afford equal employment opportunities to qualified individuals with a disability and will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability.