Digital Marketing Strategist
Not Disclosed•Full-TimeHybrid
location_onTaco Bell, 5401, South Cooper Street, Arlington, Tarrant County, Texas, 76017, United States
Bring your passion to Texas Health so we are Better + Together. As a leading healthcare system, we are dedicated to improving the health and well-being of our communities. Our mission drives us to create a teamwork environment where employees gain a sense of accomplishment through meaningful contributions. We offer excellent mentorship, comprehensive training, and dedicated leadership resources to support your professional growth.
As a Digital Marketing Strategist, you will shape smart, digital-first strategies that improve how consumers find, experience, and engage with Texas Health for care. This position blends strategic thinking with hands-on collaboration across SEO, email, AI search, and digital platforms to drive better performance and stronger alignment across marketing efforts.
You will serve as a catalyst for knowledge sharing, keeping department and system leaders apprised of pertinent line intelligence and strategic initiatives. The role requires you to develop deep expertise in clinical processes, patient journeys, and emerging treatment modalities to ensure contemporary positioning. You will actively seek and digest large volumes of data to develop a deep understanding of product lines and system initiatives, staying abreast of industry marketing approaches and competitive issues.
In this remote role, you will work with regular in-person meetings (average 1-2 times per month) at our Corporate office in Arlington, TX. You will lead strategy for consumer journey efforts, working with interdisciplinary teams to ensure pull-through on all strategic marketing tactics. Your work will focus on leveraging the dynamic, shifting landscape of healthcare to drive effective marketing initiatives that engage consumers and drive business objectives.
Texas Health requires a resume when an application is submitted. We are committed to finding the right talent to join our team and look forward to reviewing your qualifications.
Texas Health is an Equal Opportunity Employer and does not discriminate against any employees or applicants for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability. We consider qualified applicants regardless of background and are committed to fostering a diverse and inclusive workplace.
Work model: Hybrid
Taco Bell, 5401, South Cooper Street, Arlington, Tarrant County, Texas, 76017, United States
Arlington, Texas
Experience developing digital and lifecycle marketing strategies, including multi-touch, multi-channel consumer journeys. Foundation in SEO strategy and digital performance optimization. Strong analytical skills, with the ability to use campaign performance data and insights to drive continuous optimization and strategic decision-making. Experience applying marketing automation and emerging digital technologies, including AI-enabled tools, to improve efficiency, relevance, and scalability. Ability to collaborate effectively across digital, CRM, analytics, content, and IT teams in a complex organization. Maintains up-to-date knowledge of evolving digital channels, technologies, and best practices, applying insights to enhance marketing effectiveness and innovation.
Skills: Salesforce Marketing Cloud, Salesforce, Seo, Microsoft Office, Marketing Automation, Ai-Enabled Tools.
Education: Bachelor's Degree required.
Texas Health Resources operates as a major faith-based, nonprofit health system headquartered in Arlington, Texas. Serving the greater Dallas Fort Worth area, the organization manages a network of wholly owned facilities and consolidated joint ventures dedicated to improving community health. The system employs more than 28,000 staff members across its operations in the hospitals and health care sector.
The organization has received multiple recognitions for its workplace environment, including spots on Fortune's 100 Best Companies to Work For and Forbes' list of America's Best Large Employers in 2025. It also secured awards from Business Group on Health and Great Place to Work for excellence in health and well-being, as well as recognition for being a top workplace for women.
Texas Health Resources maintains a commitment to inclusive hiring practices as an Equal Opportunity Employer. The company does not discriminate against employees or applicants based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other protected class under federal, state, or local law.
Browse more roles: All Texas Health Resources jobs, pr, advertising & marketing jobs on Recrutus.
Experience
5+ yrs (Senior)
Education
Bachelor's Degree required
Job Type
Full-Time
