Digital Marketing Specialist
Not Disclosed•Full-TimeRemote
location_onRemote
About the Team
You will join the Digital Services department at Fusable, a team dedicated to driving measurable digital results for clients. We leverage Fusable's first-party data to reach ideal customers and partner closely with account management and sales to ensure our strategies align with broader business objectives.
About the Role
As a Digital Marketing Specialist, you will lead the strategy and execution of paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, and programmatic channels. Reporting to the Director of Paid Media Operations, your mission is to optimize campaign performance to drive traffic, conversions, and growth.
In this role, you will maintain a client-facing mindset, layering digital strategy with relationship management. Your day-to-day involves creating and managing campaigns, setting up tracking infrastructure to ensure data integrity, and analyzing key metrics such as CTR, CPA, and ROAS. You will collaborate with cross-functional teams to refine ad placements and assets, while building and articulating reports that highlight actionable insights and opportunities for strategic adjustments.
Hiring Process
Candidates will be evaluated on their ability to interpret data, troubleshoot complex issues, and demonstrate strong project management skills in a fast-paced environment.
Equal Opportunity
Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation, or any other characteristic protected by law.
Fusable participates in the E-Verify program.
Work location
Work model: Remote
Remote
Key Responsibilities
- check_circleCreate, manage, and optimize paid digital marketing campaigns across Google Ads, Meta, and LinkedIn
- check_circleMonitor campaign performance and analyze key metrics such as CTR, CPA, and ROAS
- check_circleLead tracking infrastructure setup and maintain data integrity through ongoing monitoring
- check_circleOptimize campaign performance through testing and refinement of ad placements, targeting, and assets
- check_circleCollaborate with cross-functional teams to align digital marketing strategies with business objectives
- check_circleBuild and articulate reporting to highlight actionable insights and opportunities for clients
- check_circleStay up-to-date on digital marketing trends, platform updates, and emerging technologies
- check_circleProvide regular updates to the account team regarding campaign performance and strategic adjustments
Requirements
- verified2-3 years of experience building and managing paid media campaigns
- verifiedBachelor's degree in Marketing, Advertising, Business, or a related field
- verifiedProficiency with Excel
- verifiedE-Verify program participation
Nice to Have
Agency experience
Similar Job Opportunities
Skills, education and keywords
Skills: Google Ads, Meta, Linkedin, Excel.
Education: Bachelor's degree in Marketing, Advertising, Business, or related field required.
Frequently asked questions about Digital Marketing Specialist at Fusable
What does a Digital Marketing Specialist at Fusable do?expand_more
A Digital Marketing Specialist at Fusable is responsible for the following: Create, manage, and optimize paid digital marketing campaigns across Google Ads, Meta, and LinkedIn; Monitor campaign performance and analyze key metrics such as CTR, CPA, and ROAS; Lead tracking infrastructure setup and maintain data integrity through ongoing monitoring; and Optimize campaign performance through testing and refinement of ad placements, targeting, and assets.
What are the requirements for this Digital Marketing Specialist role?expand_more
To qualify for the Digital Marketing Specialist at Fusable position, applicants should have: 2-3 years of experience building and managing paid media campaigns; Bachelor's degree in Marketing, Advertising, Business, or a related field; Proficiency with Excel; and E-Verify program participation.
Where is the Digital Marketing Specialist role at Fusable located?expand_more
Digital Marketing Specialist at Fusable is based in Remote. This is a remote role.
Is this Digital Marketing Specialist job remote, hybrid, or on-site?expand_more
Fusable has listed this Digital Marketing Specialist role as remote.
How much experience is required for this Digital Marketing Specialist role?expand_more
Digital Marketing Specialist at Fusable typically requires 2–3 years of relevant experience at the mid level level.
What skills do you need for the Digital Marketing Specialist role at Fusable?expand_more
Key skills for Digital Marketing Specialist at Fusable include Google Ads; Meta; Linkedin; and Excel.
What education is required for Digital Marketing Specialist at Fusable?expand_more
Educational requirements for this role: Bachelor's degree in Marketing, Advertising, Business, or related field required.
What category does the Digital Marketing Specialist role belong to?expand_more
Digital Marketing Specialist at Fusable is part of the pr, advertising & marketing job category on Recrutus.
About Fusable
Fusable is a data infrastructure and analytics firm headquartered in Charlotte, North Carolina, designed to help businesses buy, sell, finance, and insure with greater speed and intelligence. The company operates within the data infrastructure and analytics industry, focusing specifically on the agriculture, construction, and trucking sectors. By leveraging specialized data and decades of industry expertise, Fusable enables clients to gain a competitive advantage in volatile markets.
Beyond core data solutions, the organization utilizes long-standing media brands to provide thought leadership and precise audience reach. These resources support targeted, data-driven digital strategies that assist clients in driving sales, strengthening their brand presence, or managing risk. The firm serves as a trusted partner for companies seeking to move with purpose and perform with confidence.
Through its combination of industry-specific data and media capabilities, Fusable delivers intelligence tailored to the unique challenges faced by its target verticals. The company's approach connects operational data with strategic marketing insights, allowing businesses in agriculture, construction, and trucking to optimize their financial and operational outcomes.
Browse more roles: All Fusable jobs, pr, advertising & marketing jobs on Recrutus.