The Digital Marketing Specialist role within the Digital Services department focuses on developing and optimizing paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn. Key responsibilities include managing campaign strategy to drive traffic and conversions, analyzing performance metrics such as ROAS and CPA, and maintaining robust tracking infrastructure for data integrity. The position offers a collaborative environment where the specialist works closely with cross-functional teams to align digital strategies with business objectives. This opportunity is appealing for its remote work arrangement and the chance to leverage first-party data to deliver measurable client results while staying current with emerging marketing technologies.