Digital Marketing Specialist
Not Disclosed•Full-TimeHybrid
location_onNorth Market Street, Downtown, Champaign, Champaign County, Illinois, 61820, United States
About the Role
This hybrid Digital Marketing Specialist position is designed for a versatile marketer who bridges the gap between strategic planning and hands-on execution. You will serve as a key operator within the marketing ecosystem, managing the full lifecycle of paid media campaigns across a diverse array of channels including search, social, DOOH, display, CTV/OTT, and digital audio.
The role exists to drive efficient growth by leveraging data-driven insights to optimize spend and maximize impact. You will be the central point of contact for campaign execution, ensuring that every dollar allocated contributes to broader business objectives while maintaining strict adherence to budgetary constraints.
Day in the Life
Your work will revolve around the continuous cycle of planning, buying, and refining digital campaigns. A significant portion of your day will be spent executing media buys using Stratum's digital buying platform (Basis), alongside major industry tools like Google Ads, Meta Ads Manager, and LinkedIn Ads. You will analyze performance metrics meticulously to identify trends, uncover opportunities, and pivot strategies in real-time to enhance effectiveness.
Collaboration is central to this position. You will work seamlessly with the marketing team and cross-functional stakeholders to secure creative assets, obtain necessary approvals, and align on cohesive media strategies. Reporting directly to the Manager of Marketing Special Projects & Shared Services, you will translate complex data into actionable recommendations that shape the future of the company's digital advertising efforts.
Work location
Work model: Hybrid
North Market Street, Downtown, Champaign, Champaign County, Illinois, 61820, United States
Champaign, Illinois
Key Responsibilities
- check_circleExecute paid media buys across search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio
Similar Job Opportunities
Skills, education and keywords
Skills: Media Buying, Strategy, Optimization, Search Engines, Social Media, Display Networks, Ctv/ott, Digital Audio, Basis, Campaign Management.
Education: Bachelor's degree in digital media, marketing, communication, business, or related field preferred.
Frequently asked questions about Digital Marketing Specialist at Stratum Med, Inc
What does a Digital Marketing Specialist at Stratum Med, Inc do?expand_more
A Digital Marketing Specialist at Stratum Med, Inc is responsible for the following: Execute paid media buys across search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio; Oversee the planning, execution, and continuous optimization of digital marketing campaigns; Monitor and analyze campaign performance using analytics tools to provide data-driven recommendations; and Conduct market research to identify opportunities and challenges in the digital advertising space.
What are the requirements for this Digital Marketing Specialist role?expand_more
To qualify for the Digital Marketing Specialist at Stratum Med, Inc position, applicants should have: Bachelor's degree in digital media, marketing, communication, business, or related field preferred; 2-5 years of experience in digital marketing; Proven expertise in DSP buying; Basis experience highly preferred; and Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads.
Where is the Digital Marketing Specialist role at Stratum Med, Inc located?expand_more
Digital Marketing Specialist at Stratum Med, Inc is based in North Market Street, Downtown, Champaign, Champaign County, Illinois, 61820, United States. This is a hybrid role.