This hybrid Digital Marketing Specialist role focuses on media buying, strategy, and optimization within a collaborative marketing team. The position involves executing paid campaigns across diverse channels including search, social, CTV, and digital audio while utilizing the Basis platform for purchasing. Key responsibilities include managing campaign lifecycles, analyzing performance data to drive optimization, conducting market research, and allocating budgets effectively alongside cross-functional stakeholders. The role appeals to candidates seeking a versatile environment where data-driven insights directly influence strategy. It offers the opportunity to work with emerging technologies and a dynamic team while reporting to the Manager of Marketing Special Projects.