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Demand Generation Director, Logistics & Supply Chain AI - Fractional

$100k/hr•Full-timeRemote

location_onFood Industry Distribution, 2415, South Damen Avenue, Heart of Chicago, Lower West Side, Chicago, West Chicago Township, Cook County, Illinois, 60608, United States

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Job Description

About Raft

Raft is building the enterprise AI platform for supply chain – the industry that literally keeps the world moving. We've built deep credibility in the supply chain sector, partnering with more than 60 global leaders to eliminate manual processes, unify fragmented systems, and unlock intelligence at scale. Along the way, we've raised $45M from Bessemer Venture Partners and Eight Roads to accelerate this mission.

With the launch of our next‑generation agentic platform, we're doubling down on our supply chain roots while laying the groundwork to expand into adjacent sectors. Designed to handle messy data, fragmented systems, and people‑intensive workflows, our platform is already proving its versatility.

The Mission

We are looking for a Director of Demand Generation to take full ownership of our top‑of‑funnel engine. You'll architect and execute sophisticated outbound and ABM strategies tailored for the global logistics and freight forwarding industry, engaging enterprise leaders with a modern, AI‑enabled marketing stack to drive scale. You aren't just generating leads; you are crafting the strategy and programs that turn high‑quality interest into predictable, qualified revenue.

Why Join Us

Thriving in a High-Velocity Culture You will thrive as a "Problem‑Grabber" in a high‑velocity culture where briefs don't exist, but opportunities do. You won't wait for a map; you'll identify untapped growth levers and own the execution from day one.

Autonomy and Impact We hire self-starters who can build, scale, and pivot independently across global teams. scale, and pivot independently across global teams. We don't do day‑to‑day supervision here. do day-to-day supervision here. You will act as a results-obsessed architect of our global lead-gen engine. You will channel your curiosity into a genuine understanding of our market. You'll move past surface-level metrics to solve complex challenges for diverse stakeholders across global industries.

Professional Growth Help scale a Product-led powerhouse where the bar is high. At Raft, we value impact over activity, offering a rare space for professional growth where your work actually moves the needle.

Flexibility and Collaboration Excel in a multicultural environment that lives and breathes flexibility. You'll have the total autonomy to collaborate across borders and time zones, directly driving Raft's external eminence.

Location

US ET / CT or UK

Work location

Work model: Remote

Food Industry Distribution, 2415, South Damen Avenue, Heart of Chicago, Lower West Side, Chicago, West Chicago Township, Cook County, Illinois, 60608, United States

Chicago, Illinois

Open in Google Maps(41.84673, -87.67515)

Key Responsibilities

  • check_circleOrchestrate sales and GTM alignment by partnering with SDRs and Product
  • check_circleArchitect end-to-end demand generation strategy from awareness to revenue impact
  • check_circleAmplify high-stakes initiatives by leading impact across international
  • check_circleOperationalize the revenue stack by managing CRM and automation tools
  • check_circleDrive systematic optimization by managing budgets and performance forecasts
  • check_circleDefine the category by staying at the bleeding edge of B2B tools and
  • check_circleEngineer logistics-first ABM plays targeting freight forwarders and global logistics providers
  • check_circleDesign high-velocity multi-channel campaigns to acquire and accelerate

Requirements

  • verifiedDeep experience or rapid-learning familiarity with logistics and supply chain industry
  • verifiedProven enterprise experience in hyper-growth SaaS
  • verifiedTrack record navigating 6-12 month sales cycles for transactions exceeding $100k ACV
  • verifiedProven track record of running successful ABM programs for enterprise SaaS
  • verifiedPower user of HubSpot and modern revenue stack
  • verifiedProactive leverage of AI tools for marketing

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Frequently asked questions about Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft

What does a Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft do?expand_more
In this Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft role, you will orchestrate sales and gtm alignment by partnering with sdrs and product; architect end-to-end demand generation strategy from awareness to revenue impact; amplify high-stakes initiatives by leading impact across international; and operationalize the revenue stack by managing crm and automation tools.
What are the requirements for this Demand Generation Director, Logistics & Supply Chain AI - Fractional role?expand_more
To qualify for the Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft position, applicants should have: Deep experience or rapid-learning familiarity with logistics and supply chain industry; Proven enterprise experience in hyper-growth SaaS; Track record navigating 6-12 month sales cycles for transactions exceeding $100k ACV; Proven track record of running successful ABM programs for enterprise SaaS; Power user of HubSpot and modern revenue stack; and Proactive leverage of AI tools for marketing.
What is the salary range for Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft?expand_more
The advertised salary range for Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft is $100k/hr.
Where is the Demand Generation Director, Logistics & Supply Chain AI - Fractional role at Raft located?expand_more
Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft is based in Food Industry Distribution, 2415, South Damen Avenue, Heart of Chicago, Lower West Side, Chicago, West Chicago Township, Cook County, Illinois, 60608, United States. This is a remote role.
Is this Demand Generation Director, Logistics & Supply Chain AI - Fractional job remote, hybrid, or on-site?expand_more
Raft has listed this Demand Generation Director, Logistics & Supply Chain AI - Fractional role as remote.
How much experience is required for this Demand Generation Director, Logistics & Supply Chain AI - Fractional role?expand_more
Candidates for Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft should have executive.
What skills do you need for the Demand Generation Director, Logistics & Supply Chain AI - Fractional role at Raft?expand_more
Key skills for Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft include hubspot; abm; linkedin; and ai.
What category does the Demand Generation Director, Logistics & Supply Chain AI - Fractional role belong to?expand_more
Demand Generation Director, Logistics & Supply Chain AI - Fractional at Raft is part of the Logistics & Warehouse job category on Recrutus.