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  1. Home
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  5. Commercial Market Segment Development Manager
HP logo

Commercial Market Segment Development Manager

Not Disclosed•Full-TimeOn-site

location_onStarnes Lake, Saddlevalley Lane, Hidden Valley Farms, Milton, Fulton County, Georgia, 30004, United States

Apply Now

About the Team

PageWide Industrial (PWI) is leading the way in an emerging digital print category for high-volume, production inkjet presses. These high-speed, high-quality devices, which can be as big as a bus, are creating new opportunities for digital color print. They allow our commercial print customers to dramatically reduce waste, grow their businesses, and improve profitability.

PageWide inkjet is transforming publishing and personalized communication applications by accelerating the analog-to-digital transformation in spaces where inkjet provides added value. These benefits include more targeted communication to end users, a simplification in customers' operations and supply chain, and the ability to adapt production volumes to end customer demand in a very agile way.

About the Role

The Market Development Manager is responsible for expanding HP's established commercial printing market in direct mail and customer communications. This role serves as a strategic bridge between the market's evolving needs and HP's capabilities. You will use your in-depth understanding of the market, customers, and competition to define and execute a growth strategy for the segment.

In this position, you will engage with industry leaders to define and solidify new growth opportunities. You will work closely with customers and the HP go-to-market team to help our customers grow their businesses. A key part of your day involves driving promotion and awareness of HP in the market through events, tradeshows, webinars, and other venues. You will also define and pitch business cases for new growth opportunities, ensuring that HP remains a thought leader in the commercial print ecosystem.

Hiring Process

Candidates selected for this role will undergo a comprehensive interview process designed to assess strategic thinking, market acumen, and cultural fit. The process typically includes:

  1. Initial Screening: A conversation with a recruiter to discuss background and role alignment.
  2. Hiring Manager Interview: A deep dive into your strategic approach, past experiences, and vision for the commercial print market.
  3. Cross-Functional Interviews: Discussions with stakeholders from sales, product, and marketing to evaluate collaboration skills and go-to-market expertise.
  4. Final Review: A final discussion to confirm fit and discuss next steps.

Equal Opportunity Employer

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation, or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily and will be kept in strict confidence. For more information, review HP's EEO Policy or read about your rights as an applicant under the law.

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Dane Street logo

Analytics Manager

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Work location

Work model: On-site

location_on

Starnes Lake, Saddlevalley Lane, Hidden Valley Farms, Milton, Fulton County, Georgia, 30004, United States

Milton, Georgia

Key Responsibilities

  • check_circleDefine segment strategy and execution plan for the commercial printing market
  • check_circleIdentify market opportunities and requirements to deliver on growth strategies
  • check_circleCreate business development plans for existing or new customers to find growth opportunities
  • check_circleSupport tradeshows, open houses, and customer product demonstrations
  • check_circleLead ground planning exercises to prioritize segments, geographies, and customers
  • check_circleConduct market research to understand customers, competition, and industry trends
  • check_circleBuild business cases for new investments and pitch them to stakeholders
  • check_circleDrive promotion and awareness of HP in the market through various channels

Requirements

  • verifiedCollege degree in Marketing or Business
  • verifiedMBA preferred
  • verified10+ years of professional experience in high volume direct mail, commercial print, or related applications
  • verified7+ years of experience in marketing, sales, strategy, market development or business development
  • verifiedDigital printing and/or analog production experience
  • verifiedKnowledge of whole ecosystem (media, workflow, presses, finishing)

Nice to Have

MBA degree. Account management or marketing operations experience.

Benefits & Perks

check_circleHealth, dental, and vision insurancecheck_circleLong term and short term disability insurancecheck_circleEmployee assistance programcheck_circleFlexible spending accountcheck_circleLife insurancecheck_circle4-12 weeks fully paid parental leave based on tenurecheck_circle11 paid holidayscheck_circleAdditional flexible paid vacation and sick leave
HP cover image
HP logo
Company

HP

Industry

IT Services and IT Consulting

Headquarters

Palo Alto, CA

Open Roles

2

HP, for your best work.

View company profilearrow_forwardlanguageWebsitelinkLinkedIn
Quick Overview

Experience

10+ yrs (Lead)

Education

College degree in Marketing / Business required

Job Type

Full-Time

Skills Required

AnalyticsBusiness DevelopmentBusiness StrategiesBusiness To BusinessCustomer Relationship ManagementData Analysis
Not Disclosed
arrow_forward
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified employers, salary benchmarks, and remote-friendly teams across India and beyond.

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Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryCareer guidesCareer blogSalary insights
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Jobs in TexasJobs in New YorkJobs in CaliforniaJobs in FloridaJobs in TennesseeJobs in VirginiaAll states →
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Popular skills
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Featured employers
Company
About usFAQContactPrivacy policyUS privacy notice

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
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