Associate Director, US Brand Marketing
Not Disclosed•Full-TimeHybrid
location_on26, Locust Drive, Summit, Union County, New Jersey, 07901, United States
About CSL Seqirus
CSL Seqirus is part of CSL and stands as one of the world's largest influenza vaccine providers. We are a major contributor to the prevention of influenza globally and serve as a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K., and Australia, we utilize egg, cell, and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries.
About the Role
The Associate Director, US Brand Marketing will serve as a strategic leader and brand ambassador for one of our key vaccines within our influenza vaccines portfolio. This role exists to develop and execute brand strategies that differentiate our offerings in a highly competitive and rapidly evolving market.
In this position, you will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.S. market. You will act as the brand champion across internal and external stakeholders, including advocacy groups and professional societies. Your day-to-day involves leading the development of the annual brand plan, crafting compelling messaging that resonates with vaccine decision-makers, and overseeing agency management, MLR review, and budget execution. You will also partner with Sales and Training teams to ensure message mastery and optimize inside sales effectiveness through data-driven insights.
Our Culture
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
Equal Opportunity
CSL is an Equal Opportunity Employer. We consider qualified applicants regardless of background. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit our accessibility statement.
Work location
Work model: Hybrid
26, Locust Drive, Summit, Union County, New Jersey, 07901, United States
Summit, New Jersey
Similar Job Opportunities
Skills, education and keywords
Skills: Brand Strategy, Market Research, Project Management, Pharmaceutical, Biotech, Medical Device, Vaccines, Inside Sales, MLR Review, Budget Management.
Education: Bachelor's degree required, preferably in Life Sciences or Business/Marketing; MBA preferred.
Frequently asked questions about Associate Director, US Brand Marketing at CSL
What does a Associate Director, US Brand Marketing at CSL do?expand_more
A Associate Director, US Brand Marketing at CSL is responsible for the following: Develop compelling brand messaging and promotional campaigns for vaccine stakeholders; Oversee agency management, MLR review, and budget management for promotional activities; Conduct and synthesize market research to inform brand decisions and monitor competitor activities; and Partner with Sales and Training teams to develop tools and resources for field and inside sales execution.
What are the requirements for this Associate Director, US Brand Marketing role?expand_more
CSL is looking for candidates who meet the following requirements: Bachelors' degree required, preferably in Life Sciences or Business/Marketing; MBA preferred; 10+ years of healthcare experience; 7+ years of commercial experience; Experience in marketing within pharmaceutical, biotech, or medical device industry; and Vaccines or buy and bill product experience preferred.
Where is the Associate Director, US Brand Marketing role at CSL located?expand_more
Associate Director, US Brand Marketing at CSL is based in 26, Locust Drive, Summit, Union County, New Jersey, 07901, United States. This is a hybrid role.