Associate Director, Digital Marketing
Not Disclosed•Full-TimeOn-site
location_on502, Central Avenue, West End, Alameda, Alameda County, California, 94501, United States
About the Team
As a key member of the Exelixis digital marketing team, you will report to the Director of Digital Marketing. Our team is dedicated to developing and executing strategically aligned, non-personal tactics within web and email channels. We work closely with media channel teammates, promo marketing, legal, regulatory, business intelligence, and technology partners to deliver high-quality, timely, and impactful digital customer experiences.
Our office environment is a modern, open-plan space designed to foster collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere where we provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.
About the Role
The Associate Digital Marketing Director - Web Email is responsible for driving awareness of CABOMETYX across multiple FDA-approved indications and preparing for the launch of zanzalinitinib (pending FDA approval). You will translate marketing messaging and strategy into integrated, multi-channel tactics, ensuring alignment with brand goals and regulatory compliance.
In this role, you will own creative brief development and business requirements gathering for external agencies and internal partners. You will manage agency partners to ensure high-quality strategy, content, and execution, while leading the tactic submission for RAMP review and approval. Your work involves analyzing web and email KPIs, conducting A/B testing, and optimizing campaign performance in partnership with the GI + GU Marketing, Sales, and Market Access teams.
Hiring Process
We are looking for candidates with a strong pharma marketing and digital background who understand how to leverage technology and data to achieve brand objectives. If you are an enthusiastic over-achiever who enjoys wild growth and working with a dynamic team, we encourage you to apply.
Equal Opportunity
Exelixis is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability. We are committed to fostering a diverse and inclusive workplace.
Work location
Work model: On-site
502, Central Avenue, West End, Alameda, Alameda County, California, 94501, United States
Alameda, California
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Sem, Display, Lead Gen, Web, Mobile, Social, CRM, A/b Testing, Pharmaceutical Marketing.
Education: Bachelor's degree in related discipline with 11 years experience or equivalent; Master's degree in related discipline with 9 years experience or equivalent.
Frequently asked questions about Associate Director, Digital Marketing at Exelixis
What does a Associate Director, Digital Marketing at Exelixis do?expand_more
Day-to-day, the Associate Director, Digital Marketing at Exelixis will plan and manage promotional website and email tactics for cabometyx and zanzalinitinib; develop and execute brand digital assets on time and on budget with cross-functional partners; translate marketing messaging and strategy into integrated multi-channel marketing tactics; and manage agency partners to ensure high-quality strategy, content, and execution.
What are the requirements for this Associate Director, Digital Marketing role?expand_more
Exelixis is looking for candidates who meet the following requirements: Bachelor's degree in related discipline and 11 years of related experience; Master's degree in related discipline and 9 years of related experience; Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries; Digital marketing experience across patient and healthcare professional audiences; Understanding of FDA Regulations of pharmaceutical drug promotions; and Business travel required.