Social Media Specialist

About the Role

This position serves as a vital storyteller for Omaha Public Schools, dedicated to amplifying district narratives across social media channels. Working in close partnership with multimedia specialists and the District Communications team, the role is responsible for shaping and executing a comprehensive social media strategy. The focus is on tailoring content to diverse audiences—including students, staff, families, and the broader community—while adhering to platform best practices to support the district's overarching communication objectives.

Beyond content creation, the incumbent acts as a key support in managing internal and external communications. This includes assisting with the deployment of critical issue and crisis communications to ensure clear, timely, and effective messaging for families and schools during significant events.

Team Context

You will operate within the External Relations team, reporting directly to the External Relations Administrator. Success in this role requires collaborating with a diverse network of internal and external stakeholders, including district personnel, customers, and vendors. The position demands a high degree of tact and diplomacy when interacting with the district's varied population, ensuring all communications maintain a positive, professional image of Omaha Public Schools.

Hiring Process & Application

Employment with the Omaha Public School District is contingent upon the successful completion of several verification steps:

Background Check: A background check demonstrating an acceptable history for working with or around students.
Work Authorization: Verification of U.S. Citizenship or legal authorization to work in the United States.
Health Screening: Successful completion of a tuberculosis skin test, if required by federal law for the position.

Equal Opportunity & Culture

Omaha Public Schools is committed to providing equal access and reasonable accommodation for individuals with disabilities. The District does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), marital status, sexual orientation, disability, age, genetic information, gender identity, gender expression, citizenship status, veteran status, political affiliation, or economic status in its programs, activities, and employment.

For inquiries regarding non-discrimination policies, please contact the Director for the Office of Equity and Diversity. To request disability accommodation during the application process, please contact the Talent Services department.

Work location

Work model: On-site

NoDo, Omaha, Douglas County, Nebraska, 68102, United States

Omaha, Nebraska

Key Responsibilities

check_circleCreate, curate, and manage published content across all social media platforms
check_circleMonitor social media channels and respond to stakeholders per policy
check_circleCompile data and create weekly, monthly, and annual performance reports
check_circleTrain staff on social media guidelines, policy, and best practices
check_circleDevelop photo and video content for district communication channels
check_circleAssist with internal and external crisis communication support
check_circleCollaborate with stakeholders to execute social media strategy
check_circleAssist with special functions, activities, and events to promote the district
check_circleWrite stories and features to increase awareness of positive district news
check_circle

Requirements

verifiedBachelor's degree in public relations, journalism, communications, or related field
verified3+ years professional experience in communications, public relations, journalism, or related field
verifiedOperating knowledge of Microsoft Office and Adobe Creative Suite
verifiedU.S. Citizenship or legal authorization to work in the United States
verifiedBackground check acceptable for working with students

Skills, education and keywords

Skills: Facebook, X, Instagram, Youtube, Linkedin, Nextdoor, Microsoft Office, Adobe Creative Suite, Photoshop, Premiere.

Education: Bachelor's degree in public relations, journalism, communications, or a related field required.

Frequently asked questions about Social Media Specialist at Omaha Public Schools

What does a Social Media Specialist at Omaha Public Schools do?expand_more

A Social Media Specialist at Omaha Public Schools is responsible for the following: Create, curate, and manage published content across all social media platforms; Monitor social media channels and respond to stakeholders per policy; Compile data and create weekly, monthly, and annual performance reports; and Train staff on social media guidelines, policy, and best practices.

What are the requirements for this Social Media Specialist role?expand_more

Omaha Public Schools is looking for candidates who meet the following requirements: Bachelor's degree in public relations, journalism, communications, or related field; 3+ years professional experience in communications, public relations, journalism, or related field; Operating knowledge of Microsoft Office and Adobe Creative Suite; U.S. Citizenship or legal authorization to work in the United States; and Background check acceptable for working with students.

Where is the Social Media Specialist role at Omaha Public Schools located?expand_more

Social Media Specialist at Omaha Public Schools is based in NoDo, Omaha, Douglas County, Nebraska, 68102, United States. This is a on-site role.

Is this Social Media Specialist job remote, hybrid, or on-site?expand_more

Omaha Public Schools has listed this Social Media Specialist role as on-site.

How much experience is required for this Social Media Specialist role?expand_more

Social Media Specialist at Omaha Public Schools typically requires 3+ years of relevant experience at the mid level level.

What skills do you need for the Social Media Specialist role at Omaha Public Schools?expand_more

Key skills for Social Media Specialist at Omaha Public Schools include Facebook; X; Instagram; Youtube; Linkedin; Nextdoor; Microsoft Office; and Adobe Creative Suite.

What education is required for Social Media Specialist at Omaha Public Schools?expand_more

Educational requirements for this role: Bachelor's degree in public relations, journalism, communications, or a related field required.

What category does the Social Media Specialist role belong to?expand_more

Social Media Specialist at Omaha Public Schools is part of the admin job category on Recrutus.