Social Media Specialist
Not Disclosed•Full-TimeHybrid
location_onVÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States
About U.S. Bank
At U.S. Bank, we're on a journey to do our best. We help the customers and businesses we serve make better and smarter financial decisions and enable the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills, and discover what you excel at—all from Day One.
About the Role
The Social Media Specialist serves as a highly experienced resource accountable for the development and execution of organic social media content strategy, publishing, and amplification. In this role, you will leverage audience insights and trends to ensure the fulfillment of the company's goals. Your day-to-day involves managing content calendars, overseeing content development, and collaborating with contributors and stakeholders. You will utilize your expertise in social platform operations and performance to drive engagement and growth across key channels.
Work Environment
This role operates on a hybrid model. Team members in hybrid roles typically spend three days a week at the U.S. Bank location, with flexibility on their work location for the remaining days.
Hiring Process & Accommodations
If you require an accommodation during any portion of the application or hiring process due to a disability, please refer to our disability accommodations for applicants. Please note that postings may be closed earlier than expected due to a high volume of applicants.
Equal Opportunity Employer
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, and other factors protected under applicable law. We also consider qualified applicants with arrest or conviction records for employment, conducting background checks consistent with applicable local laws.
Work location
Work model: Hybrid
VÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States
Minneapolis, Minnesota
Key Responsibilities
- check_circleCollaborate with cross-functional teams to achieve project goals
- check_circleDevelop and execute organic social media content strategy
- check_circleUtilize social media scheduling and analytics tools for reporting
- check_circleAnalyze data to identify patterns and optimize content performance
- check_circleMonitor emerging trends to contribute to strategic decision-making
- check_circleManage paid social media campaigns and ad account budgets
- check_circleManage content calendars and oversee content development
Requirements
- verifiedBachelor's degree or equivalent work experience
- verifiedFour to six years of social media communications or related experience
- verifiedExperience with social media scheduling and analytics tools (e.g. Hootsuite, Sprinkler, Sprout, Khoros)
- verifiedPaid social media experience including managing platform ad accounts and budget management
Nice to Have
Paid social media experience, managing platform ad accounts, boosting content, budget management, pacing and performance reporting. Financial services and/or regulated industry experience. Knowledge of social media's role in search and impact of AI on discoverability. Experience with social media scheduling and analytics tools (e.g. Hootsuite, Sprinkler, Sprout, Khoros). Open to different perspectives and approaches, incorporating them into marketing & insights strategies. Actively seeks out and engages in continuous learning opportunities to expand knowledge and skills.
Benefits & Perks
check_circleHealthcare including medical, dental, and vision insurancecheck_circleBasic term and optional term life insurancecheck_circleShort-term and long-term disability coveragecheck_circlePregnancy disability and parental leave401(k) and employer-funded retirement plan
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Skills, education and keywords
Skills: Marketing Principles, Advertising, Digital Marketing, Meta, Linkedin, Tiktok, Reddit, Content Marketing, Audience Targeting, Content Optimization.
Education: Bachelor's degree, or equivalent work experience.
Frequently asked questions about Social Media Specialist at U.S. Bank
What does a Social Media Specialist at U.S. Bank do?expand_more
Day-to-day, the Social Media Specialist at U.S. Bank will collaborate with cross-functional teams to achieve project goals; develop and execute organic social media content strategy; utilize social media scheduling and analytics tools for reporting; and analyze data to identify patterns and optimize content performance.
What are the requirements for this Social Media Specialist role?expand_more
U.S. Bank is looking for candidates who meet the following requirements: Bachelor's degree or equivalent work experience; Four to six years of social media communications or related experience; Experience with social media scheduling and analytics tools (e.g. Hootsuite, Sprinkler, Sprout, Khoros); and Paid social media experience including managing platform ad accounts and budget management.
Where is the Social Media Specialist role at U.S. Bank located?expand_more
Social Media Specialist at U.S. Bank is based in VÉLO, 115, North 2nd Street, North Loop, Central, Minneapolis, Hennepin County, Minnesota, 55401, United States. This is a hybrid role.
Is this Social Media Specialist job remote, hybrid, or on-site?expand_more
U.S. Bank has listed this Social Media Specialist role as hybrid.
How much experience is required for this Social Media Specialist role?expand_more
Social Media Specialist at U.S. Bank typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Social Media Specialist role at U.S. Bank?expand_more
Key skills for Social Media Specialist at U.S. Bank include Marketing Principles; Advertising; Digital Marketing; Meta; Linkedin; Tiktok; Reddit; and Content Marketing.
What education is required for Social Media Specialist at U.S. Bank?expand_more
Educational requirements for this role: Bachelor's degree, or equivalent work experience.
What category does the Social Media Specialist role belong to?expand_more
Social Media Specialist at U.S. Bank is part of the pr, advertising & marketing job category on Recrutus.