Social Media and Content Specialist

Company Overview

When you leave home each day, you take 3 things: your phone, wallet, and keys. Each of these is a multibillion-dollar industry because everyone uses them every day. Most can be found at retail stores everywhere, but not car keys. When 275 million drivers in North America need a key, they have to go to a dealership.

We're changing that.

Car Keys Express is the world's leading automotive key replacement company, and we are still growing fast. In the past decade, we have grown revenues more than 10X and have built a team of more than 1,000 across the U.S. and Canada. We operate a nationwide mobile fleet, partner with major retailers like AutoZone, Advance, and Costco, and serve both everyday drivers and large enterprise customers.

Since our founding in 2002, Car Keys Express has led nearly every major advancement in the industry, building an impressive list of world's firsts, including the world's first online store to sell car keys, the first discount mobile key service, and the first car key vending machine. These breakthroughs are the result of a fully integrated model that gives us unmatched control over design, production, and delivery.

If that sounds exciting, join us on our adventure to see which "world's firsts" come next. We are building something significant, and we are selective about who builds it with us. Strong performance is recognized. Advancement is earned. Growth is real. Our next goal is to democratize key replacement worldwide.

About the Role

Car Keys Express is seeking a Social Media Manager & Content Creator who doesn't just manage accounts — you build brand momentum. This is a hands-on, high-visibility role for someone who understands platforms natively, thinks in short-form video, and is excited to consistently appear on camera as the public-facing voice of a fast-growing national brand.

You will own social media strategy (organic and paid), create and publish content, appear on camera, engage with our audience, analyze performance, and continuously refine our brand voice across platforms. This role blends strategy, creativity, analytics, and personality. Success in this role will be measured by growth in engagement, audience development, content performance, and contribution to brand awareness and lead generation.

In this role, you won't just schedule posts behind a desk. You'll be in the field, on camera, and at the center of shaping the public voice of a national automotive brand. If you're energized by the idea of building a brand presence that feels human, sharp, and impossible to scroll past — we want to hear from you.

How to Apply

Please submit your resume, cover letter, and portfolio showcasing your social media strategy, video content, and on-camera work.

Work location

Work model: Hybrid

1st & Main Garage, South 1st Street, Louisville, Jefferson County, Kentucky, 40208, United States

Louisville, Kentucky

Key Responsibilities

check_circleDevelop and execute organic social media strategy aligned with business goals
check_circleOwn and maintain a multi-month content calendar aligned with marketing initiatives
check_circleCapture video and photography in-office, field, and retail environments
check_circleEdit short-form vertical video optimized for each social platform
check_circleServe as the on-camera personality and brand spokesperson across social channels
check_circleManage and grow company accounts across Facebook, Instagram, TikTok, LinkedIn, X, Threads, and Reddit
check_circleEngage with audiences through comments, messages, and community interaction
check_circleTrack, analyze, and report on performance metrics to drive content improvements
check_circleEnsure all content aligns with brand, legal, and compliance standards

Requirements

verifiedBachelor's Degree in Marketing, Communications, Journalism, or equivalent professional experience
verified2+ years of experience managing social media for a brand or company
verifiedProficiency in short-form video editing tools (CapCut, Instagram Edits, or similar)
verifiedFamiliarity with paid social media advertising platforms (Meta, TikTok, etc.)

Nice to Have

Experience serving as an on-camera brand personality or spokesperson. Demonstrated success growing social channels for a consumer-facing brand. Advanced video editing skills. Familiarity with AI-assisted content creation tools. Experience collaborating with performance marketing teams and interpreting campaign data. Ability to build and manage long-term content strategies tied to broader brand initiatives. Experience working with consumer brands and/or coordinating with external agencies.

Benefits & Perks

check_circleComprehensive health, dental, and vision insurance planscheck_circleCompany-sponsored 401(k) retirement plan with employer matchcheck_circlePaid vacation and holidayscheck_circleOpportunity for quarterly performance-based bonuses

Skills, education and keywords

Skills: Capcut, Instagram Edits, Meta, Tiktok, Facebook, Instagram, Linkedin, X, Threads, Reddit.

Education: Bachelor's Degree in Marketing, Communications, Journalism, or equivalent professional experience.

Frequently asked questions about Social Media and Content Specialist at Car Keys Express

What does a Social Media and Content Specialist at Car Keys Express do?expand_more

Day-to-day, the Social Media and Content Specialist at Car Keys Express will develop and execute organic social media strategy aligned with business goals; own and maintain a multi-month content calendar aligned with marketing initiatives; capture video and photography in-office, field, and retail environments; and edit short-form vertical video optimized for each social platform.

What are the requirements for this Social Media and Content Specialist role?expand_more

To qualify for the Social Media and Content Specialist at Car Keys Express position, applicants should have: Bachelor's Degree in Marketing, Communications, Journalism, or equivalent professional experience; 2+ years of experience managing social media for a brand or company; Proficiency in short-form video editing tools (CapCut, Instagram Edits, or similar); and Familiarity with paid social media advertising platforms (Meta, TikTok, etc.).

Where is the Social Media and Content Specialist role at Car Keys Express located?expand_more

Social Media and Content Specialist at Car Keys Express is based in 1st & Main Garage, South 1st Street, Louisville, Jefferson County, Kentucky, 40208, United States. This is a hybrid role.

Is this Social Media and Content Specialist job remote, hybrid, or on-site?expand_more

Car Keys Express has listed this Social Media and Content Specialist role as hybrid.

How much experience is required for this Social Media and Content Specialist role?expand_more

Social Media and Content Specialist at Car Keys Express typically requires 2+ years of relevant experience at the mid level level.

What skills do you need for the Social Media and Content Specialist role at Car Keys Express?expand_more

Key skills for Social Media and Content Specialist at Car Keys Express include Capcut; Instagram Edits; Meta; Tiktok; Facebook; Instagram; Linkedin; and X.

What education is required for Social Media and Content Specialist at Car Keys Express?expand_more

Educational requirements for this role: Bachelor's Degree in Marketing, Communications, Journalism, or equivalent professional experience.

What category does the Social Media and Content Specialist role belong to?expand_more

Social Media and Content Specialist at Car Keys Express is part of the pr, advertising & marketing job category on Recrutus.