Social Marketing Manager
Not Disclosed•Full-TimeOn-site
location_on24th Street North, Central City, Birmingham, Jefferson County, Alabama, 35202, United States
About the Role
Landing is hiring a Social Marketing Manager to own three of our highest-leverage demand channels: Paid Social, Organic Social, and OTA marketing. This is a builder's seat. You'll set strategy, run campaigns, and design the systems behind them, with AI embedded in how you work, not bolted on.
We want someone in their career who moves fast, thinks commercially, and is already using AI to do more than their peers. Landing's growth depends on building strong efficient demand, not renting it forever from ad networks. This role shapes how Landing shows up in the places people are already looking for somewhere to stay, and builds the demand muscle that makes our unit economics shine.
Why This Role Matters
Success in this position means moving beyond one-off campaigns to build a scalable creative engine and repeatable processes. You will drive visibility and conversion where guests are already shopping, ensuring that wins compound rather than disappear. The goal is to establish a tested, documented playbook for each channel that delivers measurable contribution to direct demand.
Location & Work Model
This position is based on-site in Birmingham, AL. Remote work is not available for this role.
Benefits & Culture
Landing aims to create a workplace that fosters both personal and professional growth. We offer a competitive benefits package including stock options, comprehensive medical/dental/vision coverage, mental health support, and a generous PTO policy. Employees also enjoy opportunities for upward mobility and free nights in a Landing home per year.
Equal Opportunity
Landing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including pregnancy, sexual orientation, gender identity, and related conditions, national origin, age, disability, genetic information, military service or obligation, or any other status protected by applicable federal, state, or local law.
Work location
Work model: On-site
24th Street North, Central City, Birmingham, Jefferson County, Alabama, 35202, United States
Birmingham, Alabama
Key Responsibilities
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Frequently asked questions about Social Marketing Manager at Landing
What does a Social Marketing Manager at Landing do?expand_more
A Social Marketing Manager at Landing is responsible for the following: Build repeatable systems and processes to ensure scalable marketing wins; Design and execute paid social campaigns across Meta, TikTok, Reddit, and emerging platforms; Manage OTA marketing efforts on Airbnb, Booking.com, and Vrbo to drive visibility and bookings; and Run continuous experimentation on audiences, creative, and landing pages to optimize performance.
What are the requirements for this Social Marketing Manager role?expand_more
To qualify for the Social Marketing Manager at Landing position, applicants should have: 0–3 years of hands-on marketing, growth, or content work; Proof of building something from scratch; Genuine AI fluency; and Analytical instinct with performance metrics.
Where is the Social Marketing Manager role at Landing located?expand_more
Social Marketing Manager at Landing is based in 24th Street North, Central City, Birmingham, Jefferson County, Alabama, 35202, United States. This is a on-site role.
Is this Social Marketing Manager job remote, hybrid, or on-site?expand_more
Landing has listed this Social Marketing Manager role as on-site.