SFMC Marketing Automation Specialist
Not Disclosed•Full-TimeOn-site
location_onMonroe Harbor, 400, East Monroe Street, Jewelers Row, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60603, United States
About the Role
As a Marketing Automation Specialist, you will drive the end-to-end development of digital campaigns for Patient, Consumer, OnDemand, Ovia, and future acquisitions. You will serve as a trusted subject matter expert, partnering with cross-functional teams to shape campaign strategy, promote feature adoption, integrate new brands, and optimize engagement and deliverability health.
Your work involves designing and building sophisticated journeys, Data Cloud audiences, data extensions, and Automation Studio workflows. You will implement AMPScript personalization, leverage AI-driven features, lead A/B testing frameworks, and support the platform roadmap. This role is critical for ensuring technical execution aligns with business goals while maintaining the highest standards of accuracy and compliance in a regulated healthcare environment.
Work location
Work model: On-site
Monroe Harbor, 400, East Monroe Street, Jewelers Row, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60603, United States
Chicago, Illinois
Key Responsibilities
- check_circleImplement AMPScript personalization, AI-driven features, and lead A/B testing frameworks
- check_circleOversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy and compliance
- check_circleMonitor campaign KPIs including engagement rates and deliverability health
- check_circleSupport the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment
- check_circleEnsure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes
- check_circleEvaluate and pilot emerging AI/ML capabilities within Salesforce to enhance personalization and targeting
- check_circleConsult with cross-functional teams to align technical execution with business goals and promote feature adoption
- check_circleExecute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder, and Automation Studio
- check_circleConfigure complex Data Cloud audiences and data extensions connected to health databases for multiple brands
- check_circleDevelop strategic playbooks covering A/B testing, dynamic content, AI-driven personalization, and advanced reporting
- check_circleDesign and build sophisticated customer journeys, data extensions, and Automation Studio workflows
- check_circleUpskill internal stakeholders through workshops, documentation, and best-practice training sessions
Requirements
- verified5+ years Salesforce Marketing Cloud experience
- verifiedBachelor's degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or related field
- verifiedSalesforce Marketing Cloud Email Specialist certification
- verifiedProficiency in AMPScript, SQL/SSJS
- verifiedKnowledge of HIPAA, CAN-SPAM, GDPR compliance
Nice to Have
Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification. Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques. Prior background in healthcare marketing or regulated-industry data integrations. History of supporting marketing teams through acquisition integrations. Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications). Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections. Knowledge of email deliverability and inbox placement tools (e.g., Everest, ReturnPath, 250ok).
Similar Job Opportunities
Skills, education and keywords
Skills: Salesforce Marketing Cloud, Data Cloud, Email Studio, Mobile Studio, Journey Builder, Automation Studio, Ampscript, SQL, SSJS, Salesforce Marketing Cloud Email Specialist.
Education: Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or closely related field required.
Frequently asked questions about SFMC Marketing Automation Specialist at VSG Business Solutions
What does a SFMC Marketing Automation Specialist at VSG Business Solutions do?expand_more
A SFMC Marketing Automation Specialist at VSG Business Solutions is responsible for the following: Implement AMPScript personalization, AI-driven features, and lead A/B testing frameworks; Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy and compliance; Monitor campaign KPIs including engagement rates and deliverability health; and Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment.
What are the requirements for this SFMC Marketing Automation Specialist role?expand_more
To qualify for the SFMC Marketing Automation Specialist at VSG Business Solutions position, applicants should have: 5+ years Salesforce Marketing Cloud experience; Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or related field; Salesforce Marketing Cloud Email Specialist certification; Proficiency in AMPScript, SQL/SSJS; and Knowledge of HIPAA, CAN-SPAM, GDPR compliance.
Where is the SFMC Marketing Automation Specialist role at VSG Business Solutions located?expand_more
SFMC Marketing Automation Specialist at VSG Business Solutions is based in Monroe Harbor, 400, East Monroe Street, Jewelers Row, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60603, United States. This is a on-site role.
Is this SFMC Marketing Automation Specialist job remote, hybrid, or on-site?expand_more
VSG Business Solutions has listed this SFMC Marketing Automation Specialist role as on-site.
How much experience is required for this SFMC Marketing Automation Specialist role?expand_more
SFMC Marketing Automation Specialist at VSG Business Solutions typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the SFMC Marketing Automation Specialist role at VSG Business Solutions?expand_more
Key skills for SFMC Marketing Automation Specialist at VSG Business Solutions include Salesforce Marketing Cloud; Data Cloud; Email Studio; Mobile Studio; Journey Builder; Automation Studio; Ampscript; and SQL.
What education is required for SFMC Marketing Automation Specialist at VSG Business Solutions?expand_more
Educational requirements for this role: Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or closely related field required.
What category does the SFMC Marketing Automation Specialist role belong to?expand_more
SFMC Marketing Automation Specialist at VSG Business Solutions is part of the pr, advertising & marketing job category on Recrutus.