SEO & Organic Marketing Lead
Not Disclosed•Full-TimeRemote
location_on781, West Victory Lane, Sioux Falls, Springdale Township, Lincoln County, South Dakota, 57108, United States
About the Role
IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials' authority across search engines and AI-powered discovery platforms.
This role plays a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients. You will bridge the gap between technical search requirements and compelling financial storytelling, partnering with internal subject matter experts to translate complex topics into clear, authoritative content.
Work Environment
This is a full-time, exempt position available as a remote role. The schedule follows a standard Monday-Friday work week.
Benefits & Culture
We offer a comprehensive benefits package designed to support your well-being and financial future, including Health, Dental, and Vision Insurance, a 401(k) with a 4% employer contribution, and an employer contribution to a Health Savings Account (H.S.A.).
Our culture emphasizes work-life balance and community engagement, featuring Paid Time Off, Volunteer Time Off, and Parental Leave. To foster connection and wellness, we provide catered lunches every Monday and monthly 15-minute massage sessions.
Work location
Work model: Remote
781, West Victory Lane, Sioux Falls, Springdale Township, Lincoln County, South Dakota, 57108, United States
Sioux Falls, South Dakota
Key Responsibilities
- check_circleOwn end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Aio, Aio Optimization, Technical Seo, Content Seo, On-Page Optimization, Ai-Powered Search, Ai Search.
Education: Bachelor's degree in business, marketing, journalism, or related field (or equivalent work experience).
Frequently asked questions about SEO & Organic Marketing Lead at IRA Financial
What does a SEO & Organic Marketing Lead at IRA Financial do?expand_more
Day-to-day, the SEO & Organic Marketing Lead at IRA Financial will own end-to-end seo strategy and execution across technical, on-page, content, and off-page initiatives; develop and own the blog and evergreen content roadmap in partnership with subject matter experts; create, edit, and optimize blog content to drive rankings, engagement, and conversions; and partner with web teams to improve site structure, internal linking, page speed, and crawlability.
What are the requirements for this SEO & Organic Marketing Lead role?expand_more
IRA Financial is looking for candidates who meet the following requirements: Bachelor's degree in business, marketing, journalism, or related field (or equivalent work experience); 8+ years of hands-on SEO experience; Deep expertise in technical SEO, content SEO, and on-page optimization; Strong understanding of AEO / AIO and AI-powered search platforms; Experience building and executing content strategies at scale; and Strong analytical skills with experience using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar.