Senior Manager Paid Media — New York, NY at American

About the Team

The U.S. Consumer Services Team manages a comprehensive suite of consumer products, services, and experiences in the U.S., spanning premium and cobrand portfolios, cash back, lending, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, Global Dining, Resy, U.S. Consumer Banking, and best-in-class marketing programs. The team is dedicated to making membership an indisputable competitive advantage and fostering a culture where team members become better leaders every day.

Within this group, the U.S. Consumer Marketing team (USCM) drives demand and inspires engaged card members across the customer lifecycle by creating and delivering outstanding marketing for differentiated products. The Digital Demand Generation team, a key component of USCM, specializes in delivering best-in-class digital marketing through offsite channels and external partnerships.

At American Express, our culture is built on a 175-year history of innovation, shared values, and an unwavering commitment to our customers, communities, and colleagues. We operate with a strong risk mindset, upholding our brand promise of trust, security, and service. As part of Team Amex, you will experience powerful backing with comprehensive support for your holistic well-being, opportunities to learn new skills, and a workplace where your voice and ideas matter.

About the Role

The Senior Manager, Paid Media will shape and lead strategy and execution plans for key Paid Digital Media marketing initiatives to drive efficient, scalable revenue growth. This role focuses on leveraging Paid Media to deepen engagement with existing customers and providing strategic leadership on contractual media across priority business partnerships.

You will be at the forefront of digital growth and innovation, working within a collaborative team to build strong internal and external partnerships. As a thought leader in an AI-driven future, you will build test-and-learn frameworks for new capabilities and solutions. Your day-to-day involves defining strategic media plans that align with enterprise priorities, managing relationships with external agencies and platforms, and leading a team of two direct reports through end-to-end campaign execution, channel management, and forecasting.

This is an opportunity to lead with an external perspective, keeping abreast of industry trends while collaborating with Media teams across Amex to identify new growth opportunities in channels, partners, creative, and segmentation.

Hiring Process

Candidates interested in this role should submit their application through the American Express careers portal. The process typically involves an initial screening to discuss experience and alignment with the team's mission, followed by interviews focusing on strategic thinking, leadership capabilities, and cultural fit.

Equal Opportunity Employer

American Express is an equal opportunity employer. We consider qualified applicants regardless of background, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to diversity and inclusion in all aspects of our work.

Work location

Work model: Hybrid

Graybar Building, 420, Lexington Avenue, Manhattan Community Board 5, Manhattan, New York County, New York, 10017, United States

New York, New York

Key Responsibilities

check_circleDefine and develop strategic media plans aligned with team and enterprise priorities
check_circleManage relationships with external media agencies, partners, platforms, and internal stakeholders
check_circleIdentify growth opportunities by launching new channels, partners, creative, messaging, and audiences
check_circleOversee execution of media campaigns for product launches, limited-time offers, and new benefits
check_circleLead a team of two in end-to-end campaign execution, channel management, budgeting, and forecasting
check_circleMonitor campaign KPI performance using internal and agency reporting tools
check_circleCollaborate with analytics stakeholders to build test agendas, optimize programs, and develop performance narratives

Requirements

verified7-8+ years of relevant paid media or digital performance marketing experience
verified2+ years of experience managing direct reports
verifiedMedia strategy and planning or buying experience at an agency
verifiedBachelor's Degree
verifiedEmployment eligibility to work in the United States

Nice to Have

Experience in a highly regulated industry. Bachelor's Degree.

Benefits & Perks

check_circle6% Company Match on retirement savings plancheck_circleComprehensive medical, dental, vision, life insurance, and disability benefitscheck_circle20+ weeks paid parental leave for all parentscheck_circleFree financial coaching and financial well-being supportFree access to global on-site wellness centers staffed with nurses and doctors

Skills, education and keywords

Skills: Paid Media, Digital Performance Marketing, Media Strategy, Media Planning, Media Buying, Campaign Execution, Channel Management, Forecasting, Analytics, Ai.

Education: Bachelor's Degree preferred.

Frequently asked questions about Senior Manager, Consumer Paid Media at American Express

What does a Senior Manager, Consumer Paid Media at American Express do?expand_more

Day-to-day, the Senior Manager, Consumer Paid Media at American Express will define and develop strategic media plans aligned with team and enterprise priorities; manage relationships with external media agencies, partners, platforms, and internal stakeholders; identify growth opportunities by launching new channels, partners, creative, messaging, and audiences; and oversee execution of media campaigns for product launches, limited-time offers, and new benefits.

What are the requirements for this Senior Manager, Consumer Paid Media role?expand_more

American Express is looking for candidates who meet the following requirements: 7-8+ years of relevant paid media or digital performance marketing experience; 2+ years of experience managing direct reports; Media strategy and planning or buying experience at an agency; Bachelor's Degree; and Employment eligibility to work in the United States.

Where is the Senior Manager, Consumer Paid Media role at American Express located?expand_more

Senior Manager, Consumer Paid Media at American Express is based in Graybar Building, 420, Lexington Avenue, Manhattan Community Board 5, Manhattan, New York County, New York, 10017, United States. This is a hybrid role.

Is this Senior Manager, Consumer Paid Media job remote, hybrid, or on-site?expand_more

American Express has listed this Senior Manager, Consumer Paid Media role as hybrid.

How much experience is required for this Senior Manager, Consumer Paid Media role?expand_more

Senior Manager, Consumer Paid Media at American Express typically requires 7+ years of relevant experience at the senior level.

What skills do you need for the Senior Manager, Consumer Paid Media role at American Express?expand_more

Key skills for Senior Manager, Consumer Paid Media at American Express include Paid Media; Digital Performance Marketing; Media Strategy; Media Planning; Media Buying; Campaign Execution; Channel Management; and Forecasting.

What education is required for Senior Manager, Consumer Paid Media at American Express?expand_more

Educational requirements for this role: Bachelor's Degree preferred.

What category does the Senior Manager, Consumer Paid Media role belong to?expand_more

Senior Manager, Consumer Paid Media at American Express is part of the pr, advertising & marketing job category on Recrutus.

Senior Manager, Consumer Paid Media