Senior Manager, Brand
Not Disclosed•Full-TimeRemote
location_onNorthwestern Memorial Hospital, 251, East Huron Street, Magnificent Mile, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United States
About Potbelly
What started as a small antique store in 1977 has grown into a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. At Potbelly, we believe that toasty sandwiches are only as good as the people behind them. We are looking for friendly and outgoing individuals who thrive in a fast-paced, friendly environment where good vibes and great careers are a way of life. Join our growing Potbelly Nation and help us continue to serve our customers with passion.
About the Role
The Senior Manager, Brand is a critical, hands-on leader within our Marketing organization, accountable for setting brand strategy and ensuring its execution with excellence. Reporting to the Senior Director of Brand Marketing, you will steward the brand's positioning, messaging, and visual identity while managing a team of two direct reports. This role is designed for a strategic thinker who is also an operator—someone who leads, builds, and delivers work rather than simply directing it.
You will own the insights-led annual marketing calendar, developing compelling promotional initiatives that balance traffic-driving and brand-building goals. Your day-to-day involves translating performance data into actionable strategies, leading creative development across internal and external teams, and managing relationships with media, PR, and creative agencies. You will partner closely with Operations, Digital, Finance, and Field teams to ensure seamless execution across paid, owned, and earned channels.
Location & Work Model
This position is based at our Support Center. While Potbelly supports remote work for many roles, this specific position requires the ability to work from a state other than Alaska, California, or Hawaii due to state-specific regulatory requirements. You must be able to perform the role from an eligible state at the time of hire and for the duration of employment.
Hiring Process
Applications for this position must be submitted by August 31, 2026, to be considered. Please note that the posting may close earlier if a suitable candidate is selected before the deadline. We review all applications to find the best fit for our team.
Our Culture & Commitment
At Potbelly, we are committed to creating a welcoming and respectful environment where individuals are valued for their unique perspectives, backgrounds, and strengths. We believe that inclusion, collaboration, and mutual respect enhance the way we serve our customers and work together as a team. We are an equal opportunity employer and consider all applicants for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state, or local law.
Work location
Work model: Remote
Northwestern Memorial Hospital, 251, East Huron Street, Magnificent Mile, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United States
Chicago, Illinois
Key Responsibilities
- check_circleOwn brand positioning, messaging, tone, look and feel, and brand guardrails
- check_circleBuild and manage a 6+ month forward-looking marketing calendar
- check_circleLead development of promotions and key initiatives across cross-functional teams
- check_circleDefine channel roles across paid, owned, earned, and in-shop environments
- check_circleOwn and develop clear, strategic creative briefs that translate strategy into execution
- check_circleManage creative agency roster, including partner selection, scope, and performance
- check_circlePartner with Operations, Digital, Finance, and Field teams to align on initiatives
- check_circleEstablish and lead a testing and learning agenda across campaigns and channels
- check_circleLead post-campaign analysis and translate findings into clear actions
Requirements
- verifiedBachelor's degree in Marketing, Business, or related field preferred
- verified7–10+ years of progressive experience in brand, integrated, or category marketing
- verifiedAbility to work from a US state other than Alaska, California, or Hawaii
Nice to Have
Bachelor's degree in Marketing, Business, or related field; Experience in QSR, food & beverage, retail, hospitality, or consumer brands; Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems.
Benefits & Perks
check_circleMedical, Dental & Vision Insurancecheck_circleDomestic Partnership Benefitscheck_circlePaid Parental Leavecheck_circleFSA and HSA with Employer ContributionCommuter Benefit Program
Similar Job Opportunities
Skills, education and keywords
Education: Bachelor's degree in Marketing, Business, or related field preferred.
Frequently asked questions about Senior Manager, Brand at Potbelly Sandwich Works
What does a Senior Manager, Brand at Potbelly Sandwich Works do?expand_more
Day-to-day, the Senior Manager, Brand at Potbelly Sandwich Works will own brand positioning, messaging, tone, look and feel, and brand guardrails; build and manage a 6+ month forward-looking marketing calendar; lead development of promotions and key initiatives across cross-functional teams; and define channel roles across paid, owned, earned, and in-shop environments.
What are the requirements for this Senior Manager, Brand role?expand_more
To qualify for the Senior Manager, Brand at Potbelly Sandwich Works position, applicants should have: Bachelor's degree in Marketing, Business, or related field preferred; 7–10+ years of progressive experience in brand, integrated, or category marketing; and Ability to work from a US state other than Alaska, California, or Hawaii.
Where is the Senior Manager, Brand role at Potbelly Sandwich Works located?expand_more
Senior Manager, Brand at Potbelly Sandwich Works is based in Northwestern Memorial Hospital, 251, East Huron Street, Magnificent Mile, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United States. This is a remote role.
Is this Senior Manager, Brand job remote, hybrid, or on-site?expand_more
Potbelly Sandwich Works has listed this Senior Manager, Brand role as remote.
How much experience is required for this Senior Manager, Brand role?expand_more
Senior Manager, Brand at Potbelly Sandwich Works typically requires 7–10 years of relevant experience at the senior level.
What education is required for Senior Manager, Brand at Potbelly Sandwich Works?expand_more
Educational requirements for this role: Bachelor's degree in Marketing, Business, or related field preferred.
What category does the Senior Manager, Brand role belong to?expand_more
Senior Manager, Brand at Potbelly Sandwich Works is part of the pr, advertising & marketing job category on Recrutus.