Senior Digital Strategist

About Penn Medicine

Penn Medicine is dedicated to a tripartite mission: providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. As a leading academic medical center, we foster collaboration among top clinical, technical, and business professionals across all disciplines. Today at Penn Medicine, someone will make a breakthrough, heal a heart, deliver hopeful news, and provide comfort and reassurance. Our employees shape our future each day.

About the Role

The Senior Digital Strategist serves as a strategic partner within the Corporate Services Web Marketing department, optimizing the performance of our digital channel mix to drive measurable business growth and enhance the customer experience. Working collaboratively with colleagues in marketing, business development, and clinical management, this role leverages leadership skills to build strategic partnerships and foster a data-driven, outcomes-focused digital marketing practice.

In this position, you will guide the creation of integrated digital experiences that drive awareness and demand along the patient journey. You will consult with internal teams and external agencies to plan and implement cost-effective strategies that impact business growth and brand perception. The role involves analyzing digital marketing and behavioral data to recommend actions that optimize tactics and the marketing mix. Additionally, you will support the creation of personas and patient journeys across digital touchpoints, including email marketing and nurture campaigns, while overseeing an operational budget of over $50,000.

Our Culture and Benefits

We believe that the best care for our patients starts with the best care for our employees. Penn Medicine employees are actively engaged and committed to our mission, working together to make medical advances that help people live longer, healthier lives. Our comprehensive compensation and benefits program includes one of the finest prepaid tuition assistance programs in the region, helping our employees get healthy and stay healthy.

Equal Opportunity

Penn Medicine is an Equal Opportunity employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran, or any other status protected by applicable law.

Work location

Work model: Hybrid

2706, North Fairhill Street, West Kensington, North Philadelphia, Philadelphia, Philadelphia County, Pennsylvania, 19133, United States

Philadelphia, Pennsylvania

Key Responsibilities

check_circleGuide the creation of integrated digital experiences to drive awareness and demand along the patient journey
check_circleConsult with marketing colleagues and external agencies to plan and implement cost-effective digital marketing strategies
check_circleAnalyze digital marketing and behavioral data to recommend actions that optimize tactics and performance
check_circleSupport the creation of personas and patient journeys across digital touchpoints including email marketing
check_circleLead digital marketing planning and performance reviews to continuously improve processes
check_circleOversee an operational budget of over $50,000 to ensure vendors meet standards and industry norms
check_circlePartner with team leadership to create annual work plans, set performance goals, and define priorities

Requirements

verifiedBachelor's degree
verified8+ years of working in related field
verified5+ years of experience in digital marketing spanning paid, owned, and earned channels
verifiedPrevious experience in a healthcare organization

Nice to Have

Previous experience in a healthcare organization.

Benefits & Perks

check_circleComprehensive compensation and benefits programcheck_circleOne of the finest prepaid tuition assistance programs in the region

Skills, education and keywords

Skills: Seo, Sem, Inbound Marketing, Content Marketing, Email Marketing, Social Media, Conversion Rate Optimization, Digital Strategy, Social Media Marketing, Search Engine Marketing.

Education: Bachelor's degree required.

Frequently asked questions about Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System

What does a Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System do?expand_more

Day-to-day, the Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System will guide the creation of integrated digital experiences to drive awareness and demand along the patient journey; consult with marketing colleagues and external agencies to plan and implement cost-effective digital marketing strategies; analyze digital marketing and behavioral data to recommend actions that optimize tactics and performance; and support the creation of personas and patient journeys across digital touchpoints including email marketing.

What are the requirements for this Senior Digital Strategist role?expand_more

Penn Medicine, University of Pennsylvania Health System is looking for candidates who meet the following requirements: Bachelor's degree; 8+ years of working in related field; 5+ years of experience in digital marketing spanning paid, owned, and earned channels; and Previous experience in a healthcare organization.

Where is the Senior Digital Strategist role at Penn Medicine, University of Pennsylvania Health System located?expand_more

Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System is based in 2706, North Fairhill Street, West Kensington, North Philadelphia, Philadelphia, Philadelphia County, Pennsylvania, 19133, United States. This is a hybrid role.

Is this Senior Digital Strategist job remote, hybrid, or on-site?expand_more

Penn Medicine, University of Pennsylvania Health System has listed this Senior Digital Strategist role as hybrid.

How much experience is required for this Senior Digital Strategist role?expand_more

Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System typically requires 8+ years of relevant experience at the senior level.

What skills do you need for the Senior Digital Strategist role at Penn Medicine, University of Pennsylvania Health System?expand_more

Key skills for Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System include Seo; Sem; Inbound Marketing; Content Marketing; Email Marketing; Social Media; Conversion Rate Optimization; and Digital Strategy.

What education is required for Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System?expand_more

Educational requirements for this role: Bachelor's degree required.

What category does the Senior Digital Strategist role belong to?expand_more

Senior Digital Strategist at Penn Medicine, University of Pennsylvania Health System is part of the pr, advertising & marketing job category on Recrutus.