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  1. Home
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  3. sales
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  5. Sales and Marketing Director
Brookdale logo

Sales and Marketing Director

Not Disclosed•Full-TimeOn-site

location_onNewell/Massey Greenway, Skyview Park, Winston-Salem, Forsyth County, North Carolina, 27110, United States

Apply Now

About the Mission

Make Lives Better, Including Your Own. We are dedicated to creating an environment where you can become your best possible self. Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity, our culture is built on professional growth, health, and wellness. We offer more than just a paycheck; we provide opportunities to evolve your career through continuous development and programs tailored to your overall well-being.

About the Role

As a Sales & Marketing Director, you will be the driving force behind the occupancy and revenue success of our senior living community. This role exists to bridge the gap between our exceptional care services and the families seeking them. You will partner with Regional Sales management to develop and execute strategic marketing plans that achieve community goals.

Your day will be a dynamic blend of high-level strategy and hands-on leadership. You will supervise Marketing Coordinators and Sales Counselors, guiding them to maximize sales effectiveness. Beyond management, you will personally engage with prospective residents, their families, and professional referral sources—from hospital discharge planners to financial advisors—to understand their unique needs and guide them toward the right care solutions. You will plan and coordinate community events, analyze conversion data to refine your approach, and ensure every inquiry is met with dignity, respect, and prompt attention.

Hiring Process

The application window for this position is anticipated to close within 30 days of the posting date. We encourage all qualified candidates to apply early to secure their spot in our interview pipeline.

Our Commitment to Diversity and Inclusion

Brookdale is an equal opportunity employer and a drug-free workplace. We actively encourage applications from veterans, transitioning active duty military personnel, and military spouses. To support our associates in their journey to become U.S. citizens, we offer to advance fees for naturalization (Form N-400) application costs for qualified associates who have been with us for at least a year.

We believe in treating people with dignity, respect, fairness, and maturity. Our commitment extends to maintaining a diverse workforce where every individual can thrive.

Work location

Work model: On-site

location_on

Newell/Massey Greenway, Skyview Park, Winston-Salem, Forsyth County, North Carolina, 27110, United States

Winston-Salem, North Carolina

Key Responsibilities

  • check_circleConduct sales calls and close sales by assisting prospective residents and families in the decision-making process
  • check_circleMonitor conversion ratios and analyze data to prepare weekly and monthly sales performance reports
  • check_circleDevelop and maintain relationships with residents, families, and professional referral sources to generate leads
  • check_circlePlan, coordinate, and implement monthly prospect and referral source activities and events
  • check_circleMaintain and improve community occupancy levels and revenue production according to marketing and business plans
  • check_circleSupervise Marketing Coordinators and Sales Counselors to achieve community marketing and business goals
  • check_circleResearch and recommend content for brochures, flyers, press releases, and other promotional media

Requirements

  • verifiedBachelor's Degree in Marketing, Business, or related field preferred or equivalent experience
  • verifiedMinimum 5 years sales experience
  • verifiedValid driver's license
  • verifiedKnowledge of Medicare and Medicaid regulations
  • verifiedKnowledge of state regulations
  • verifiedAbility to operate personal computers and software
  • verifiedExperience with contact management database, Microsoft Word, Excel, and Outlook preferred

Nice to Have

Bachelor's Degree in Marketing, Business, or related field (or equivalent combination of experience and education). Sales experience in the retirement industry, medical, or pharmaceutical sales. Previous experience with contact management database, Microsoft Word, Excel, and Outlook.

Benefits & Perks

check_circleMedical, Dental, and Vision insurancecheck_circle401(k) retirement plancheck_circlePaid Time Off and Paid holidayscheck_circleCompany provided life insuranceAdoption benefit
Brookdale logo
Company

Brookdale

Industry

sales

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

5+ yrs (Executive)

Education

Bachelor's Degree in Marketing, Business, or related field preferred

Job Type

Full-Time

Skills Required

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Skills, education and keywords

Skills: Microsoft Word, Excel, Outlook, Medicare, Medicaid.

Education: Bachelor's Degree in Marketing, Business, or related field preferred.

Frequently asked questions about Sales and Marketing Director at Brookdale

What does a Sales and Marketing Director at Brookdale do?expand_more
A Sales and Marketing Director at Brookdale is responsible for the following: Conduct sales calls and close sales by assisting prospective residents and families in the decision-making process; Monitor conversion ratios and analyze data to prepare weekly and monthly sales performance reports; Develop and maintain relationships with residents, families, and professional referral sources to generate leads; and Plan, coordinate, and implement monthly prospect and referral source activities and events.
What are the requirements for this Sales and Marketing Director role?expand_more
To qualify for the Sales and Marketing Director at Brookdale position, applicants should have: Bachelor's Degree in Marketing, Business, or related field preferred or equivalent experience; Minimum 5 years sales experience; Valid driver's license; Knowledge of Medicare and Medicaid regulations; Knowledge of state regulations; and Ability to operate personal computers and software.
Where is the Sales and Marketing Director role at Brookdale located?expand_more
Sales and Marketing Director at Brookdale is based in Newell/Massey Greenway, Skyview Park, Winston-Salem, Forsyth County, North Carolina, 27110, United States. This is a on-site role.
Is this Sales and Marketing Director job remote, hybrid, or on-site?expand_more
Brookdale has listed this Sales and Marketing Director role as on-site.
How much experience is required for this Sales and Marketing Director role?expand_more
Sales and Marketing Director at Brookdale typically requires 5+ years of relevant experience at the executive level.
What skills do you need for the Sales and Marketing Director role at Brookdale?expand_more
Key skills for Sales and Marketing Director at Brookdale include Microsoft Word; Excel; Outlook; Medicare; and Medicaid.
What education is required for Sales and Marketing Director at Brookdale?expand_more
Educational requirements for this role: Bachelor's Degree in Marketing, Business, or related field preferred.
What category does the Sales and Marketing Director role belong to?expand_more
Sales and Marketing Director at Brookdale is part of the sales job category on Recrutus.
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

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Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
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Jobs in TexasJobs in CaliforniaJobs in New YorkJobs in FloridaJobs in VirginiaJobs in North CarolinaAll states →
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CDL A jobsExcel jobsEnglish jobsBLS jobs
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Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

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Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms
check_circle
check_circleDisability (short and long term)
check_circleFlexible Spending Accounts and Health Savings Account
check_circleTuition reimbursement
check_circleAssociate assistance program and Employee discounts
check_circleNaturalization fee advance up to $725 for qualified associates
Microsoft WordExcelOutlookMedicareMedicaid
Accessibility