Programmatic Ad Ops Analyst
Not Disclosed•Full-TimeOn-site
location_on707, 8th Avenue, Theater District, Manhattan Community Board 4, Manhattan, New York County, New York, 10036, United States
As a Programmatic Ad Ops Analyst, you will own the setup, optimization, and performance tracking of programmatic campaigns across DSP and SSP partners. You'll help Big Happy expand our advanced buying capabilities, ensuring campaigns run efficiently, accurately, and profitably. This role is ideal for someone who has hands-on experience inside programmatic platforms and is excited to bring operational excellence and strategic thinking to a growing team.
In this position, you will serve as a go-to internal resource for programmatic platform capabilities, updates, and opportunities. You will work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans, communicating clearly with account managers and clients to explain performance, opportunities, and platform insights.
Big Happy fosters a workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact. We celebrate wins, learn from challenges, and foster continuous career growth through team camaraderie. We are looking for individuals who are detail-oriented, curious, resourceful, and capable of maintaining calm under pressure while managing multiple campaigns in a fast-moving environment.
Work location
Work model: On-site
707, 8th Avenue, Theater District, Manhattan Community Board 4, Manhattan, New York County, New York, 10036, United States
New York, New York
Key Responsibilities
- check_circleBuild, launch, and manage programmatic campaigns across DSPs
- check_circleMonitor pacing and budgets to ensure full delivery and accurate spend
- check_circleMonitor campaign performance daily and execute optimization plans
- check_circleMaintain accurate trafficking of creatives, pixels, and tracking tags
- check_circleCommunicate performance and insights to account managers and clients
- check_circleCollaborate with Strategy, Analytics, and Creative teams to execute plans
- check_circleProduce clear reporting with actionable recommendations for stakeholders
- check_circleImplement optimization strategies for inventory, bidding, and brand safety
Requirements
- verified1–2+ years of hands-on programmatic ad buying experience (DSP or SSP)
- verifiedExperience with Mobile or DOOH
- verifiedFamiliarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics
- verifiedExperience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability
Benefits & Perks
check_circleHealthcare, Dental, and Vision insurancecheck_circleParticipation in Big Happy's stock programcheck_circlePaid Parental Leavecheck_circleUnlimited PTOcheck_circleBig Happy-provided laptop
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Frequently asked questions about Programmatic Ad Ops Analyst at BIG HAPPY
What does a Programmatic Ad Ops Analyst at BIG HAPPY do?expand_more
Day-to-day, the Programmatic Ad Ops Analyst at BIG HAPPY will build, launch, and manage programmatic campaigns across dsps; monitor pacing and budgets to ensure full delivery and accurate spend; monitor campaign performance daily and execute optimization plans; and maintain accurate trafficking of creatives, pixels, and tracking tags.
What are the requirements for this Programmatic Ad Ops Analyst role?expand_more
To qualify for the Programmatic Ad Ops Analyst at BIG HAPPY position, applicants should have: 1–2+ years of hands-on programmatic ad buying experience (DSP or SSP); Experience with Mobile or DOOH; Familiarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics; and Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
Where is the Programmatic Ad Ops Analyst role at BIG HAPPY located?expand_more
Programmatic Ad Ops Analyst at BIG HAPPY is based in 707, 8th Avenue, Theater District, Manhattan Community Board 4, Manhattan, New York County, New York, 10036, United States. This is a on-site role.
Is this Programmatic Ad Ops Analyst job remote, hybrid, or on-site?expand_more
BIG HAPPY has listed this Programmatic Ad Ops Analyst role as on-site.
How much experience is required for this Programmatic Ad Ops Analyst role?expand_more
Programmatic Ad Ops Analyst at BIG HAPPY typically requires 1+ years of relevant experience at the entry level level.
What skills do you need for the Programmatic Ad Ops Analyst role at BIG HAPPY?expand_more
Key skills for Programmatic Ad Ops Analyst at BIG HAPPY include DSP; SSP; GTM; Utm; CTR; Roas; Cpa; and CPM.
What category does the Programmatic Ad Ops Analyst role belong to?expand_more
Programmatic Ad Ops Analyst at BIG HAPPY is part of the pr, advertising & marketing job category on Recrutus.
About BIG HAPPY
BIG HAPPY operates within the advertising services industry and is headquartered in New York, NY. The company functions as an adtech platform that merges creative storytelling with performance-driven strategies. Its core offering involves converting standard digital screens into memorable visual experiences through the production of cinematic content. The organization prioritizes rapid turnaround times for visual assets while maintaining a dedicated focus on delivering measurable results for its partners. Services are designed to ensure seamless distribution across various advertising channels, enabling brands to execute impactful campaigns efficiently. By combining artistic quality with technical execution, BIG HAPPY supports clients in achieving both engagement and effectiveness in their marketing efforts. The platform caters to businesses seeking high-quality creative solutions that do not compromise on speed or strategic performance metrics. Its operational model emphasizes a collaborative approach to client success, ensuring that advertising outputs remain both enjoyable and results-oriented.
Browse more roles: All BIG HAPPY jobs, pr, advertising & marketing jobs on Recrutus.