Marketing Specialist III (Content Creation)
Not Disclosed•Full-TimeOn-site
location_on215, East 20th Street, Scottsbluff, Scotts Bluff County, Nebraska, 69361, United States
About the Role
As a Marketing Specialist within the Public Relations & Marketing Department, you will be the creative engine behind Western Nebraska Community College's multimedia storytelling. Your mission is to develop and produce engaging content that highlights student success, academic programs, and campus initiatives to prospective students, current learners, and the broader service district.
This role serves as the departmental lead for the College's visual identity infrastructure. You will manage the Canva enterprise account, overseeing branded templates, user permissions, and brand compliance, while also curating the digital asset library to ensure all photography, video, and graphics are properly cataloged and aligned with institutional standards.
A Day in the Life
Your work bridges the gap between campus life and digital engagement. You will collaborate closely with student groups, faculty, and staff to capture high-quality photography and videography of events and academic programs. From editing short-form video content optimized for social platforms like Reels and TikTok to creating visual templates for digital campaigns, your output drives enrollment and engagement goals.
Beyond content creation, you will partner with the Digital Marketing Specialist on editorial planning and manage the social media content calendar. You will also provide Canva support and training to campus partners, ensuring the entire community can communicate effectively while maintaining brand integrity and accessibility best practices.
Work location
Work model: On-site
215, East 20th Street, Scottsbluff, Scotts Bluff County, Nebraska, 69361, United States
Scottsbluff, Nebraska
Key Responsibilities
- check_circleCapture high-quality photography and videography of campus events and student life
- check_circleProduce and edit short-form video content optimized for social media platforms
- check_circleCreate and update visual templates for digital campaigns, social posts, and flyers
- check_circleProvide Canva support and training to campus partners
- check_circleMaintain organized digital asset libraries for photos, videos, and graphics
- check_circleAssist with managing and maintaining on-campus digital signage
- check_circleCollaborate with staff to gather content and ensure cohesive messaging
- check_circleEnsure all content and communications comply with brand standards and accessibility best practices
- check_circleManage and maintain the institution's Canva enterprise account and branded templates
Requirements
- verifiedBachelor's degree in marketing, communications, or related field preferred
- verifiedMinimum of 2 years experience in marketing, public relations, communications, or social media management
- verifiedValid driver's license and acceptable driving record
Nice to Have
Bachelor's degree with a focus in marketing, communications, or related field
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Skills, education and keywords
Skills: Canva, Photography, Videography, Video Editing, Photo Editing, Social Media Management, Digital Asset Management.
Education: Bachelor's degree in marketing, communications, or related field preferred.
Frequently asked questions about Marketing Specialist III (Content Creation) at Star-Herald
What does a Marketing Specialist III (Content Creation) at Star-Herald do?expand_more
A Marketing Specialist III (Content Creation) at Star-Herald is responsible for the following: Capture high-quality photography and videography of campus events and student life; Produce and edit short-form video content optimized for social media platforms; Create and update visual templates for digital campaigns, social posts, and flyers; and Provide Canva support and training to campus partners.
What are the requirements for this Marketing Specialist III (Content Creation) role?expand_more
To qualify for the Marketing Specialist III (Content Creation) at Star-Herald position, applicants should have: Bachelor's degree in marketing, communications, or related field preferred; Minimum of 2 years experience in marketing, public relations, communications, or social media management; and Valid driver's license and acceptable driving record.
Where is the Marketing Specialist III (Content Creation) role at Star-Herald located?expand_more
Marketing Specialist III (Content Creation) at Star-Herald is based in 215, East 20th Street, Scottsbluff, Scotts Bluff County, Nebraska, 69361, United States. This is a on-site role.
Is this Marketing Specialist III (Content Creation) job remote, hybrid, or on-site?expand_more
Star-Herald has listed this Marketing Specialist III (Content Creation) role as on-site.
How much experience is required for this Marketing Specialist III (Content Creation) role?expand_more
Marketing Specialist III (Content Creation) at Star-Herald typically requires 2+ years of relevant experience at the mid level level.
What skills do you need for the Marketing Specialist III (Content Creation) role at Star-Herald?expand_more
Key skills for Marketing Specialist III (Content Creation) at Star-Herald include Canva; Photography; Videography; Video Editing; Photo Editing; Social Media Management; and Digital Asset Management.
What education is required for Marketing Specialist III (Content Creation) at Star-Herald?expand_more
Educational requirements for this role: Bachelor's degree in marketing, communications, or related field preferred.
What category does the Marketing Specialist III (Content Creation) role belong to?expand_more
Marketing Specialist III (Content Creation) at Star-Herald is part of the pr, advertising & marketing job category on Recrutus.