
location_on264, Pleasant Street, Barrio Latino, New Britain, Capitol Planning Region, Connecticut, 06051, United States
We are a growing cannabis team dedicated to shaping the brand's digital presence and community engagement. Our mission is to drive brand awareness, customer engagement, and revenue across both retail and wholesale channels while navigating the unique compliance considerations of regulated industries.
We are seeking a creative, analytical, and highly motivated Marketing Specialist to join our team. Reporting directly to the Director of Wholesale & Marketing, you will play a key role in evolving how we connect with consumers and strengthen local market presence.
This position is designed for someone who thrives in a fast-paced, collaborative environment and possesses a deep understanding of digital trends within the cannabis, alcohol, or consumer packaged goods (CPG) sectors. You will be the voice of the brand online, managing everything from SEO strategies and social media communities to email marketing flows and event activations. Your day-to-day will involve balancing data-driven optimization with creative storytelling to build lasting brand loyalty.
Interested candidates should submit their application through our portal. Selected applicants will be contacted for an initial screening to discuss experience and role fit.
We are an equal opportunity employer committed to building a diverse and inclusive team. We consider qualified applicants regardless of background.
This is an on-site position. Candidates must be able to work full-time on-site and possess a valid driver's license with a reliable personal vehicle to support local travel for events, retail visits, and vendor meetings.
Work model: On-site
264, Pleasant Street, Barrio Latino, New Britain, Capitol Planning Region, Connecticut, 06051, United States
New Britain, Connecticut
Skills: Seo, Digital Marketing, Email Marketing, CRM, Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, Semrush.
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field required.
Proficiency in Canva and/or Adobe Creative Suite
Eastbound operates within the entertainment providers industry, functioning as a remote organization dedicated to the gaming sector. The company leverages esports competition, original content production, and apparel design to cultivate a robust community of passionate individuals connected by their interest in gaming. By maintaining a distributed operational model, Eastbound brings together diverse talent without the constraints of a physical headquarters.
The organization pursues three core objectives to achieve its mission. First, it aims to compete at the highest competitive levels across a variety of video games. Second, it focuses on creating engaging and entertaining content for its audience. Third, Eastbound develops unique and stylish apparel lines designed for wear by anyone, regardless of their specific affiliation with the gaming world. This approach allows the brand to extend its influence beyond strict gaming circles while remaining rooted in the industry's culture. The company's strategy integrates competitive performance, media creation, and fashion to foster a unified and active community.
Browse more roles: All Eastbound jobs, pr, advertising & marketing jobs on Recrutus.