Marketing Specialist
Not Disclosed•Full-TimeOn-site
location_on264, Pleasant Street, Barrio Latino, New Britain, Capitol Planning Region, Connecticut, 06051, United States
About the Team
We are a growing cannabis team dedicated to shaping the brand's digital presence and community engagement. Our mission is to drive brand awareness, customer engagement, and revenue across both retail and wholesale channels while navigating the unique compliance considerations of regulated industries.
About the Role
We are seeking a creative, analytical, and highly motivated Marketing Specialist to join our team. Reporting directly to the Director of Wholesale & Marketing, you will play a key role in evolving how we connect with consumers and strengthen local market presence.
This position is designed for someone who thrives in a fast-paced, collaborative environment and possesses a deep understanding of digital trends within the cannabis, alcohol, or consumer packaged goods (CPG) sectors. You will be the voice of the brand online, managing everything from SEO strategies and social media communities to email marketing flows and event activations. Your day-to-day will involve balancing data-driven optimization with creative storytelling to build lasting brand loyalty.
Hiring Process
Interested candidates should submit their application through our portal. Selected applicants will be contacted for an initial screening to discuss experience and role fit.
Equal Opportunity
We are an equal opportunity employer committed to building a diverse and inclusive team. We consider qualified applicants regardless of background.
Location & Work Model
This is an on-site position. Candidates must be able to work full-time on-site and possess a valid driver's license with a reliable personal vehicle to support local travel for events, retail visits, and vendor meetings.
Work location
Work model: On-site
264, Pleasant Street, Barrio Latino, New Britain, Capitol Planning Region, Connecticut, 06051, United States
New Britain, Connecticut
Key Responsibilities
- check_circleDevelop integrated marketing strategies for product launches, promotions, and brand initiatives
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Digital Marketing, Email Marketing, CRM, Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, Semrush.
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field required.
Frequently asked questions about Marketing Specialist at Eastbound
What does a Marketing Specialist at Eastbound do?expand_more
A Marketing Specialist at Eastbound is responsible for the following: Develop integrated marketing strategies for product launches, promotions, and brand initiatives; Implement SEO strategies including keyword research, on-page optimization, and content structuring; Manage social media channels and create engaging content aligned with brand voice and compliance; and Build and manage email marketing campaigns and customer communication flows.
What are the requirements for this Marketing Specialist role?expand_more
Eastbound is looking for candidates who meet the following requirements: Bachelor's degree in Marketing, Communications, Journalism, or related field; 1–3 years of digital marketing experience in cannabis, alcohol, CPG, or related industries; Experience with Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, SEMrush, Ahrefs, or similar tools; Must be able to work on-site full-time; Must be legally eligible to work in the cannabis industry where applicable; and Valid driver's license, reliable personal vehicle, and ability to travel locally.