Marketing Platforms Solutions Manager — East Lansing

About University Communications and Marketing

University Communications and Marketing increases awareness of and appreciation for Michigan State University, its people, and its impact as a leading global public research university. Our mission is to build trust and inspire connection to cultivate support and make MSU a preferred choice.

About the Role

The Marketing Platforms Solutions Manager serves as the primary liaison between stakeholders, platform users, technical partners, and operations specialists. This role is designed to ensure that enterprise marketing technology solutions are effectively designed, implemented, and adopted across the organization.

You will manage the intake, prioritization, and delivery of work, acting as the bridge between business goals and technical execution. Your day-to-day involves translating complex requirements into actionable user stories, coordinating cross-functional work with IT partners and vendors, and driving continuous improvement in platform workflows and user experiences. A key part of your mission is to identify opportunities for automation and AI-enabled enhancements to improve operational efficiency and discoverability.

Work Environment

MSU strives to provide a flexible work environment. This position has been designated as remote-friendly, meaning some or all of the duties can be performed remotely as mutually agreed upon. Standard work hours are 8:00 AM to 5:00 PM.

How to Apply

To be considered for this opportunity, please submit a cover letter, resume, and the names of three professional references.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability, or protected veteran status.

Work location

Work model: Hybrid

AT&T East Lansing Central office, 337, Abbot Road, Downtown East Lansing, East Lansing, Ingham County, Michigan, 48823, United States

East Lansing, Michigan

Key Responsibilities

check_circleLead intake and discovery for platform-related requests and initiatives
check_circleTranslate business requirements into user stories and implementation priorities
check_circleCoordinate work across internal stakeholders, IT partners, and vendors
check_circleEvaluate AI-enabled opportunities to enhance operational efficiency
check_circleSupport user acceptance testing and validate solution functionality
check_circleCoordinate issue resolution before and after release
check_circleEnsure solution readiness for production deployment
check_circleSupport sprint planning, backlog refinement, and release readiness
check_circleTrack work progress and communicate status, risks, and timelines
check_circleIdentify opportunities to improve workflows, user experience, and platform efficiency

Requirements

verifiedFour-year college degree in marketing, communications, business, information systems, or related IT field
verifiedThree to five years of related work experience in digital platforms, technology solutions, or operational delivery

Nice to Have

Experience with enterprise marketing technology platforms such as CMS, DAM, email automation, search or customer data platforms. Experience in higher education, communications or complex organizational environments. Experience with vendor and IT partner coordination. Familiarity with accessibility, governance and workflow standards. Experience supporting AI-enabled process improvements. Experience gathering requirements and translating business needs into actionable work. Experience with backlog management, prioritization or agile workflows. Strong written and verbal communication skills. Strong organizational and analytical skills. Ability to manage multiple priorities and stakeholders. Experience working cross-functionally with technical and business teams.

Benefits & Perks

check_circleRemote-friendly work environment with flexible duties

Skills, education and keywords

Skills: CMS, Dam, Email Automation, Search, Customer Data Platforms, Accessibility, Governance, Workflow Standards, Agile Workflows, Backlog Management.

Education: Four-year college degree in marketing, communications, business, or IT, or equivalent experience.

Frequently asked questions about Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology

What does a Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology do?expand_more

In this Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology role, you will lead intake and discovery for platform-related requests and initiatives; translate business requirements into user stories and implementation priorities; coordinate work across internal stakeholders, it partners, and vendors; and evaluate ai-enabled opportunities to enhance operational efficiency.

What are the requirements for this Marketing Platforms Solutions Manager / Information Technologist II role?expand_more

To qualify for the Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology position, applicants should have: Four-year college degree in marketing, communications, business, information systems, or related IT field; and Three to five years of related work experience in digital platforms, technology solutions, or operational delivery.

Where is the Marketing Platforms Solutions Manager / Information Technologist II role at Michigan State University Information Technology located?expand_more

Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology is based in AT&T East Lansing Central office, 337, Abbot Road, Downtown East Lansing, East Lansing, Ingham County, Michigan, 48823, United States. This is a hybrid role.

Is this Marketing Platforms Solutions Manager / Information Technologist II job remote, hybrid, or on-site?expand_more

Michigan State University Information Technology has listed this Marketing Platforms Solutions Manager / Information Technologist II role as hybrid.

How much experience is required for this Marketing Platforms Solutions Manager / Information Technologist II role?expand_more

Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology typically requires 3–5 years of relevant experience at the mid level level.

What skills do you need for the Marketing Platforms Solutions Manager / Information Technologist II role at Michigan State University Information Technology?expand_more

Key skills for Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology include CMS; Dam; Email Automation; Search; Customer Data Platforms; Accessibility; Governance; and Workflow Standards.

What education is required for Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology?expand_more

Educational requirements for this role: Four-year college degree in marketing, communications, business, or IT, or equivalent experience.

What category does the Marketing Platforms Solutions Manager / Information Technologist II role belong to?expand_more

Marketing Platforms Solutions Manager / Information Technologist II at Michigan State University Information Technology is part of the it job category on Recrutus.

Marketing Platforms Solutions Manager / Information Technologist II