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  5. Engineering Manager, CMS & Commerce Integration
General Motors logo

Engineering Manager, CMS & Commerce Integration

Not Disclosed•Full-TimeHybrid

location_onTravis County Constable Precinct Five, 700, Lavaca Street, Austin, Travis County, Texas, 78701, United States

Apply Now

About the Team

General Motors is driven by a vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion. We embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our culture is built on the belief that every employee must make a choice every day to drive meaningful change through our words, deeds, and actions. We strive to ensure that every team member feels they belong to one unified General Motors team.

About the Role

The Engineering Manager, MarTech & Headless Commerce Integration will own the end-to-end strategy, implementation, and operations of the content and integration layer connecting Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) for OnStar digital commerce. This role is critical for ensuring that rich, segmented content flows reliably into OnStar.com, advisor-facing storefronts, and other digital experiences, supporting multi-region and multi-channel customer journeys.

You will lead a specialized web development and integration team, acting as the architectural guide for headless web experiences, data pipelines, and APIs. As a primary strategic partner to central GM platform teams, you will ensure that OnStar content creators can move quickly while the underlying systems remain secure, scalable, and highly available. This position requires a blend of technical depth in CMS and headless commerce architectures with strong people leadership to foster inclusive, cross-functional collaboration.

Work Arrangement

This role is categorized as hybrid. The successful candidate is expected to report to the Milford or Warren, MI office three times per week.

Hiring Process

Applicants in the recruitment process may be required to successfully complete role-related assessments and/or a pre-employment screening prior to beginning employment. For more details on our hiring steps, please visit our "How we Hire" resources.

Equal Opportunity & Accommodations

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please email us or call 1-800-865-7580. In your communication, please include a description of the specific accommodation requested, as well as the job title and requisition number of the position.

Important Application Note

This role may be eligible for relocation benefits. However, GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.).

Work location

Work model: Hybrid

location_on

Travis County Constable Precinct Five, 700, Lavaca Street, Austin, Travis County, Texas, 78701, United States

Austin, Texas

Key Responsibilities

  • check_circleOwn the AEM/CMS vision, roadmap, and technical direction for headless commerce integration
  • check_circleDefine content architecture, templates, components, and governance for scalable experiences
  • check_circleCollaborate with web teams to integrate AEM content into customer-facing React and Shopify experiences
  • check_circleManage relationships with implementation partners and agencies to define scopes and deliverables
  • check_circleLead and develop a high-performing team of CMS engineers, authors, and administrators
  • check_circlePartner with product and marketing to prioritize CMS capabilities for cross-segmentation and experimentation
  • check_circleDesign and govern content models to support audience-based segmentation and personalization
  • check_circleEstablish operational runbooks, SLOs, and incident response protocols for AEM/CMS reliability

Requirements

  • verified3+ years in digital experience, CMS platforms, or web engineering
  • verified2+ years owning or leading AEM or similar enterprise CMS
  • verified10 years of relevant experience
  • verified2+ years managing engineers or cross-functional digital teams
  • verifiedWork authorization without GM immigration sponsorship

Nice to Have

Experience with Adobe Experience Cloud ecosystem (e.g., AEM as a Cloud Service, Adobe Target, Adobe Analytics, Launch/Tags). Backend development experience (Java, Spring Boot, Microservices). Background in eCommerce, subscriptions, or digital customer journeys across multiple brands or markets. Experience with headless e-commerce platforms such as Shopify Plus (Online Store, Checkout, Hydrogen, metafields), with a focus on system integration and data synchronization between Shopify and AEM/other CMS platforms. Experience integrating AEM with headless/front-end frameworks (e.g., React, Next.js, Hydrogen, SPA frameworks) and microservices. Familiarity with modern DevOps/SRE practices (CI/CD, infrastructure-as-code, observability, reliability engineering). Experience leading cross-functional initiatives involving marketing, product, and engineering at enterprise scale.

Benefits & Perks

check_circleRelocation benefits may be eligible for this role
General Motors cover image
General Motors logo
Company

General Motors

Industry

Motor Vehicle Manufacturing

Headquarters

Detroit, Michigan

Open Roles

19

Amazing people make amazing products. And together, we build the one for every person, purpose and journey.

General Motors, a motor vehicle manufacturer headquartered in Detroit, Michigan, envisions a future defined by Zero Crashes, Zero Emissions, and Zero Congestion. The company focuses on advancing transportation solutions through innovation, aiming to address modern mobility challenges while prioritizing sustainability and safety. By integrating cutting-edge technology and collaborative problem-solving, GM works toward a safer, cleaner world aligned with global environmental goals. As a leader in automotive manufacturing, General Motors emphasizes inclusivity and diversity, fostering a workplace where diverse perspectives drive progress. The company values respect, integrity, and accountability, creating an environment where employees can contribute meaningfully to transformative projects. GM’s commitment to equality and open communication supports its mission to shape the future of transportation through shared ideas and collective effort.
View company profilearrow_forwardlanguageWebsitelinkLinkedIn
Quick Overview

Experience

10+ yrs (Lead)

Job Type

Full-Time

Skills Required

AemAdobe Experience ManagerAdobe TargetShopify PlusGraphqlRest

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Recrutus

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