Marketing Data Platforms Manager, Salesforce
Not Disclosed•Full-TimeOn-site
location_onWest Northwest Highway, Dallas, Dallas County, Texas, 75225, United States
About the Opportunity
Vaco is actively seeking a Marketing Data Platforms Manager for a direct-hire opportunity with a nationally respected, technically focused, and rapidly growing financial organization. This role sits at the strategic intersection of data architecture, marketing technology, and campaign delivery, designed to ensure scalable, high-quality data insights that power customer engagement across multiple finance and banking verticals.
About the Role
As a strategic technical member of the Marketing organization, you will lead a Data Science & Analysis team responsible for enabling data-driven marketing execution across the enterprise. This is a manager-first position focused on team direction, platform ownership, and strategic execution rather than exclusively hands-on development.
In this capacity, you will serve as the Product Owner for key enterprise platforms, including Salesforce Data Cloud and Master Data Management (MDM) initiatives. You will partner with Analytics, Integrated Marketing, and Brand Strategy to define audience segmentation, activation strategies, and measurement frameworks. Your day-to-day will involve driving requirements for MDM transformation initiatives, migrating legacy systems to cloud-based platforms, and ensuring data accuracy, integrity, and consistency across all systems.
You will translate complex data concepts into clear, actionable business insights while leading cross-functional stakeholder engagement. The role requires operating at a strategic level while maintaining close oversight of execution, ensuring adherence to data governance, privacy, and consent requirements throughout the marketing technology stack.
Hiring Process & Application
Interested candidates are encouraged to apply for immediate consideration. Please note that submissions to this position are subject to the use of AI for preliminary candidate screenings to ensure minimum job requirements are satisfied. Further assessment will be conducted by recruiters and hiring managers.
By submitting your application, you agree to be included in Vaco's talent pool for future hiring for similarly qualified positions. You also agree to maintain the confidentiality of any information learned about the position and represent that your qualifications are accurate.
Equal Opportunity & Culture
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, religion, national origin, citizenship, age, disability, veteran status, or any other protected characteristics as required by federal, state, or local law.
We are committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations. If you need an accommodation to participate in the job application or interview process, please contact HR@vaco.com.
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Frequently asked questions about Marketing Data Platforms Manager, Salesforce at Vaco by Highspring
What does a Marketing Data Platforms Manager, Salesforce at Vaco by Highspring do?expand_more
In this Marketing Data Platforms Manager, Salesforce at Vaco by Highspring role, you will lead, mentor, and manage a team supporting marketing campaign execution and data enablement; serve as product owner for salesforce data cloud and enterprise mdm initiatives including roadmap ownership; partner with analytics and brand strategy to define audience segmentation and measurement frameworks; and drive requirements and support execution of mdm transformation initiatives including legacy to cloud migration.
What are the requirements for this Marketing Data Platforms Manager, Salesforce role?expand_more
Vaco by Highspring is looking for candidates who meet the following requirements: Minimum of 5 years experience leading data engineering, data enablement, or analytics teams; Experience with SQL, Databricks, and cloud-based environments; Working knowledge of Salesforce ecosystem including Data Cloud, CRM, and Marketing Cloud; Experience with ETL tools (Alteryx or comparable); Experience with Master Data Management solutions, preferably Informatica; and Applicant must be currently authorized to work in the U.S. without the need for employment-based sponsorship.
Where is the Marketing Data Platforms Manager, Salesforce role at Vaco by Highspring located?expand_more
Marketing Data Platforms Manager, Salesforce at Vaco by Highspring is based in West Northwest Highway, Dallas, Dallas County, Texas, 75225, United States. This is a on-site role.