Marketing & SEO Specialist
Not Disclosed•Full-TimeOn-site
location_on3054, Heritage Drive, American Heritage Mobile Home Park, West Valley City, Salt Lake County, Utah, 84119, United States
About the Role
The Marketing & SEO Specialist drives digital growth for Maggie Sottero Designs by owning the brand's blog and website content. This role is dedicated to writing and optimizing across pages and on-page elements with a sharp focus on search intent, brand voice, and conversion. You will lead the SEO and Answer Engine Optimization (AEO) strategy, informed by keyword insights and evolving search behaviors. This includes ensuring visibility across AI-powered experiences such as featured snippets, structured data, and LLM-cited sources.
Working cross-functionally with marketing, brand design, and web teams, you will report to the Marketing Manager. The position requires a blend of creative storytelling and technical precision to manage content distribution across Instagram and Pinterest, ensuring assets are tailored to high-intent bridal audiences.
Work location
Work model: On-site
3054, Heritage Drive, American Heritage Mobile Home Park, West Valley City, Salt Lake County, Utah, 84119, United States
West Valley City, Utah
Key Responsibilities
- check_circleDevelop and execute SEO and AEO strategies to improve rankings and conversions
- check_circleOptimize content for AI-powered search experiences including featured snippets and schema markup
- check_circleExecute link-building initiatives and manage backlink health
- check_circleOwn the blog content calendar and write SEO-driven content aligned with search intent
- check_circleManage and publish website and blog content within WordPress CMS
- check_circleManage content distribution across Instagram and Pinterest with keyword-rich descriptions
- check_circleCollaborate with web teams to optimize site architecture and internal linking
- check_circleConduct ongoing SEO audits to identify technical issues and content gaps
- check_circleManage external SEO partnership and implement strategic recommendations
- check_circleUse SEMrush and GA4 to track performance and translate analytics into actionable insights
- check_circleReport weekly on keyword performance, ranking trends, and visibility across priority terms
Requirements
- verifiedBachelor's degree in Marketing, Communications, or related field
- verified2–4+ years of experience in content, SEO, or digital marketing
- verifiedExperience working within WordPress CMS
- verifiedProficiency with GA4, SEMrush, and Google Search Console
- verifiedSolid understanding of technical SEO concepts
Benefits & Perks
check_circle401(k) with company matchingcheck_circleHealth insurancecheck_circleDental insurancecheck_circleVision insuranceLife insurance
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Content Creation, Wordpress, Semrush, Ga4, Google Search Console, Technical Seo, Schema Markup, Instagram, Pinterest.
Education: Bachelor's degree in Marketing, Communications, or related field required.
Frequently asked questions about Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer
What does a Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer do?expand_more
A Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer is responsible for the following: Develop and execute SEO and AEO strategies to improve rankings and conversions; Optimize content for AI-powered search experiences including featured snippets and schema markup; Execute link-building initiatives and manage backlink health; and Own the blog content calendar and write SEO-driven content aligned with search intent.
What are the requirements for this Marketing & SEO Specialist role?expand_more
To qualify for the Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer position, applicants should have: Bachelor's degree in Marketing, Communications, or related field; 2–4+ years of experience in content, SEO, or digital marketing; Experience working within WordPress CMS; Proficiency with GA4, SEMrush, and Google Search Console; and Solid understanding of technical SEO concepts.
Where is the Marketing & SEO Specialist role at Maggie Sottero Designs | Wedding Dress Designer located?expand_more
Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer is based in 3054, Heritage Drive, American Heritage Mobile Home Park, West Valley City, Salt Lake County, Utah, 84119, United States. This is a on-site role.
Is this Marketing & SEO Specialist job remote, hybrid, or on-site?expand_more
Maggie Sottero Designs | Wedding Dress Designer has listed this Marketing & SEO Specialist role as on-site.
How much experience is required for this Marketing & SEO Specialist role?expand_more
Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer typically requires 2–4 years of relevant experience at the mid level level.
What skills do you need for the Marketing & SEO Specialist role at Maggie Sottero Designs | Wedding Dress Designer?expand_more
Key skills for Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer include Seo; Content Creation; Wordpress; Semrush; Ga4; Google Search Console; Technical Seo; and Schema Markup.
What education is required for Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer?expand_more
Educational requirements for this role: Bachelor's degree in Marketing, Communications, or related field required.
What category does the Marketing & SEO Specialist role belong to?expand_more
Marketing & SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer is part of the pr, advertising & marketing job category on Recrutus.