Marketing and Leasing Manager
Not Disclosed•Full-TimeOn-site
location_onOwens Glen Way, Kentlands, North Potomac, Montgomery County, Maryland, 20878, United States
About the Role
The Marketing and Leasing Manager at Pratum Companies operates at the strategic intersection of operations and marketing. This role is designed to develop and execute a results-driven resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. You will lead the execution of digital marketing, branding, and communication strategies for both affordable and market-rate communities, ensuring all initiatives align with ownership objectives, compliance requirements, and measurable financial outcomes.
In this position, you will translate complex data into actionable strategies that drive performance. You will provide scalable tools and support to onsite teams, standardizing marketing templates and workflows to reduce operational burdens while maintaining brand consistency. The role requires a deep understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to leverage marketing technology and AI-driven tools to improve efficiency and scalability.
Location & Work Model
Important: This is not a remote position. The role requires residency in the Washington, DC area to work at the company's headquarters in Gaithersburg, MD. The position is primarily office-based, with periodic travel to properties and corporate locations as needed.
Hiring Process
To learn more about our company culture and benefits, please visit our careers page at pratumco.com. We invite you to review the full details of the role and apply to join our team.
Our Commitment to Diversity
Pratum Companies is committed to building a diverse workforce and is an Equal Opportunity Employer. We consider qualified applicants regardless of background.
Work location
Work model: On-site
Owens Glen Way, Kentlands, North Potomac, Montgomery County, Maryland, 20878, United States
North Potomac, Maryland
Key Responsibilities
- check_circleDevelop and execute portfolio-wide marketing strategies to support occupancy targets and revenue optimization
- check_circleOversee property websites, ILS platforms, and digital campaigns ensuring regulatory compliance
- check_circleCreate standardized marketing templates, toolkits, and guidelines for onsite teams
- check_circlePartner with Operations, Compliance, and HR to support company initiatives and internal communications
- check_circleEvaluate and implement marketing technologies and AI-driven tools to improve efficiency
- check_circleTrack and analyze key performance indicators to provide data-driven recommendations to leadership
- check_circleDevelop high-quality marketing content including copy, photography, and video assets
Requirements
- verifiedMinimum of 5 years of marketing experience
- verifiedDirect experience supporting multifamily housing, property management, or real estate portfolios
- verifiedStrong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements
- verifiedPrior experience working within Yardi required
- verifiedStrong working knowledge of RentCafe
- verifiedResidency in Washington, DC required
Nice to Have
Experience supporting both affordable and market-rate portfolios. Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments. Experience with event marketing, employer branding, and internal communications. Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.
Benefits & Perks
check_circle2 weeks paid vacationcheck_circle1 week sick leavecheck_circle11 paid holidayscheck_circleHealth and welfare benefitsEligibility for discretionary and performance-based bonuses
Similar Job Opportunities
Frequently asked questions about Marketing and Leasing Manager at Pratum Companies
What does a Marketing and Leasing Manager at Pratum Companies do?expand_more
A Marketing and Leasing Manager at Pratum Companies is responsible for the following: Develop and execute portfolio-wide marketing strategies to support occupancy targets and revenue optimization; Oversee property websites, ILS platforms, and digital campaigns ensuring regulatory compliance; Create standardized marketing templates, toolkits, and guidelines for onsite teams; and Partner with Operations, Compliance, and HR to support company initiatives and internal communications.
What are the requirements for this Marketing and Leasing Manager role?expand_more
To qualify for the Marketing and Leasing Manager at Pratum Companies position, applicants should have: Minimum of 5 years of marketing experience; Direct experience supporting multifamily housing, property management, or real estate portfolios; Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements; Prior experience working within Yardi required; Strong working knowledge of RentCafe; and Residency in Washington, DC required.
Where is the Marketing and Leasing Manager role at Pratum Companies located?expand_more
Marketing and Leasing Manager at Pratum Companies is based in Owens Glen Way, Kentlands, North Potomac, Montgomery County, Maryland, 20878, United States. This is a on-site role.
Is this Marketing and Leasing Manager job remote, hybrid, or on-site?expand_more
Pratum Companies has listed this Marketing and Leasing Manager role as on-site.
How much experience is required for this Marketing and Leasing Manager role?expand_more
Marketing and Leasing Manager at Pratum Companies typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Marketing and Leasing Manager role at Pratum Companies?expand_more
Key skills for Marketing and Leasing Manager at Pratum Companies include Yardi; Rentcafe; Yardi PMS; Eliseai CRM; Google Ads; Ad Words; Microsoft Office Suite; and Adobe Creative Suite.
What category does the Marketing and Leasing Manager role belong to?expand_more
Marketing and Leasing Manager at Pratum Companies is part of the pr, advertising & marketing job category on Recrutus.