Marketing and Leasing Manager
Not Disclosed•Full-TimeOn-site
location_on681, East Diamond Avenue, Gaithersburg, Montgomery County, Maryland, 20880, United States
About the Role
The Marketing and Leasing Manager at Pratum Companies operates at the critical intersection of operations and marketing. This role is designed to develop and execute a results-driven strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. You will lead the execution of digital marketing, branding, and communication strategies for both affordable and market-rate communities, ensuring all initiatives align with ownership objectives, compliance requirements, and measurable financial outcomes.
This position requires a unique ability to translate data into actionable strategies while navigating compliance-driven environments, including HUD and Fair Housing regulations. You will provide scalable tools and support to onsite teams, bridging the gap between high-level portfolio goals and on-the-ground execution. The role involves managing the full lifecycle of marketing efforts—from content development and technology optimization to performance reporting—ensuring consistency and brand integrity across the organization.
Location Requirement Please note: This is not a remote position. Candidates must reside in the Washington, DC area to work at the company's headquarters in Gaithersburg, MD.
Work location
Work model: On-site
681, East Diamond Avenue, Gaithersburg, Montgomery County, Maryland, 20880, United States
Gaithersburg, Maryland
Key Responsibilities
- check_circleDevelop and execute portfolio-wide marketing strategies to support occupancy targets and revenue optimization
- check_circleOversee property websites, ILS platforms, and digital campaigns ensuring regulatory compliance
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Frequently asked questions about Marketing and Leasing Manager at Pratum Companies
What does a Marketing and Leasing Manager at Pratum Companies do?expand_more
A Marketing and Leasing Manager at Pratum Companies is responsible for the following: Develop and execute portfolio-wide marketing strategies to support occupancy targets and revenue optimization; Oversee property websites, ILS platforms, and digital campaigns ensuring regulatory compliance; Create standardized marketing templates, toolkits, and guidelines for onsite teams; and Partner with Operations, Compliance, and HR to support company initiatives and internal communications.
What are the requirements for this Marketing and Leasing Manager role?expand_more
To qualify for the Marketing and Leasing Manager at Pratum Companies position, applicants should have: Minimum of 5 years of marketing experience; Direct experience supporting multifamily housing, property management, or real estate portfolios; Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements; Prior experience working within Yardi required; Strong working knowledge of RentCafe; and Residency in Washington, DC required.
Where is the Marketing and Leasing Manager role at Pratum Companies located?expand_more
Marketing and Leasing Manager at Pratum Companies is based in 681, East Diamond Avenue, Gaithersburg, Montgomery County, Maryland, 20880, United States. This is a on-site role.