Market Research Analyst
Not Disclosed•Full-TimeHybrid
location_on8, Acorn Street, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States
About the Team
Schneider Electric aspires to be the most inclusive and caring company in the world, providing equitable opportunities to everyone, everywhere. With €40 billion in global revenue, +9% organic growth, and over 150,000 employees in 100+ countries, we are committed to turning sustainability ambitions into actions. Our culture is built on IMPACT values: Inclusion, Mastery, Purpose, Action, Curiosity, and Teamwork. We celebrate IMPACT Makers—exceptional people who drive change at the intersection of automation, electrification, and digitization.
About the Role
As a Market Research Analyst in Boston, MA, you will be an IMPACT Maker dedicated to shaping how our customers experience our solutions. You will research and analyze target customer preferences, challenges, and buying behaviors to inform customer journey mapping and build nuanced personas. Your work will directly influence the development of messaging for our Uninterruptible Power Supply product portfolio, helping to spot gaps in competitor positioning and define concise value propositions.
In this role, you will assist in developing launch strategies, planning timelines, and creating marketing and sales enablement kits using the latest AI marketing tools. You will analyze launch effectiveness surveys twice a year to evaluate impact and support the creation of culturally appropriate, localized campaigns that tell compelling customer success stories. Additionally, you will contribute to the production of A+, E+, and Rich Media content for e-commerce, draft video storyboards, guide third-party agencies, and help shape the digital journey for our T&E portfolio on SE.com.
Hiring Process
To be considered for this position, you must submit an online application. This role will remain posted for approximately 60 days or until filled. Visit careers.se.com and search for Req#111056 to apply.
Our Culture & Commitment
At Schneider Electric, inclusion is one of our core values. We mirror the diversity of the communities in which we operate and believe our differences make us stronger. We uphold the highest standards of ethics and compliance, with our Trust Charter serving as our Code of Conduct to demonstrate our commitment to ethics, safety, sustainability, quality, and cybersecurity. We are an Equal Opportunity Employer, providing equal employment and advancement opportunities regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic.
Work location
Work model: Hybrid
8, Acorn Street, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States
Boston, Massachusetts
Key Responsibilities
- check_circleBuild customer personas and develop product messaging and value propositions
- check_circleDevelop marketing and sales enablement kits using AI marketing tools
- check_circleSupport creation of localized marketing campaigns and customer success stories
- check_circleCreate marketing content for AI Data Center White Space and DCIM for senior leadership
- check_circleCreate and administer launch effectiveness surveys and analyze results biannually
- check_circleAssist in developing launch strategies, planning, and timelines for marketing assets
- check_circleProduce and edit A+, E+, and Rich Media content for e-commerce syndication
- check_circleShape the T&E portfolio digital journey on SE.com including landing pages
- check_circleResearch and analyze customer preferences, challenges, and buying behaviors to inform journey mapping
Requirements
- verifiedBachelor's degree or foreign equivalent in Marketing, Communication, Media Studies, or related field
- verified4 years of experience in B2B and B2C marketing
- verifiedExperience translating technical information regarding uninterruptible power supply and data center infrastructure into marketing content
- verifiedProficiency in UI/UX tools (Figma, Wireframing, Prototyping, User Journey Mapping, Information Architecture, User Testing, A/B Testing, User Surveys)
- verifiedProficiency in internal tools (OLM, PIM, Offer DAM, Aprimo, ContentSquare, Sprinklr, Looker Studio, Workfront, PRM Portal)
- verifiedExperience launching new products from start to finish and product lifecycle management
- verifiedSkills in Agile Project Management, Video Storyboarding & Scripting, Creative Direction, Editorial Writing, SEO, Thought Leadership Strategy, Cross-Functional Stakeholder Management, Technical Sales Collateral, Product Content Syndication, CaaS Creation
Benefits & Perks
check_circleMedical, dental, vision, and basic life insurance with member reward pointscheck_circleBenefit Bucks credits to apply towards benefitscheck_circleFlexible work arrangementscheck_circlePaid family leaves and military leave benefits401(k) with company match
Similar Job Opportunities
Skills, education and keywords
Skills: Ui/ux Tools, Figma, Wireframing, Prototyping, User Journey Mapping, Information Architecture, User Testing, A/b Testing, User Surveys, Olm.
Education: Bachelor's degree or foreign equivalent in Marketing, Communication, Media Studies, or related field.
Frequently asked questions about Market Research Analyst at Schneider Electric
What does a Market Research Analyst at Schneider Electric do?expand_more
A Market Research Analyst at Schneider Electric is responsible for the following: Build customer personas and develop product messaging and value propositions; Develop marketing and sales enablement kits using AI marketing tools; Support creation of localized marketing campaigns and customer success stories; and Create marketing content for AI Data Center White Space and DCIM for senior leadership.
What are the requirements for this Market Research Analyst role?expand_more
Schneider Electric is looking for candidates who meet the following requirements: Bachelor's degree or foreign equivalent in Marketing, Communication, Media Studies, or related field; 4 years of experience in B2B and B2C marketing; Experience translating technical information regarding uninterruptible power supply and data center infrastructure into marketing content; Proficiency in UI/UX tools (Figma, Wireframing, Prototyping, User Journey Mapping, Information Architecture, User Testing, A/B Testing, User Surveys); Proficiency in internal tools (OLM, PIM, Offer DAM, Aprimo, ContentSquare, Sprinklr, Looker Studio, Workfront, PRM Portal); and Experience launching new products from start to finish and product lifecycle management.
Where is the Market Research Analyst role at Schneider Electric located?expand_more
Market Research Analyst at Schneider Electric is based in 8, Acorn Street, Beacon Hill, Boston, Suffolk County, Massachusetts, 02108, United States. This is a hybrid role.
Is this Market Research Analyst job remote, hybrid, or on-site?expand_more
Schneider Electric has listed this Market Research Analyst role as hybrid.
How much experience is required for this Market Research Analyst role?expand_more
Market Research Analyst at Schneider Electric typically requires 4+ years of relevant experience at the mid level level.
What skills do you need for the Market Research Analyst role at Schneider Electric?expand_more
Key skills for Market Research Analyst at Schneider Electric include Ui/ux Tools; Figma; Wireframing; Prototyping; User Journey Mapping; Information Architecture; User Testing; and A/b Testing.
What education is required for Market Research Analyst at Schneider Electric?expand_more
Educational requirements for this role: Bachelor's degree or foreign equivalent in Marketing, Communication, Media Studies, or related field.
What category does the Market Research Analyst role belong to?expand_more
Market Research Analyst at Schneider Electric is part of the pr, advertising & marketing job category on Recrutus.