Director of Marketing Strategy and Operations

Not Disclosed•Full-TimeOn-site

About the Role

The Director of Marketing Strategy and Operations is a pivotal leader within the Marketing and Communications team at CoxHealth. This role is dedicated to driving growth, supporting patient acquisition, and enhancing the CoxHealth brand through comprehensive, data-driven strategies. As a strategic partner to service line leaders, physicians, and internal stakeholders, the Director ensures that all marketing efforts are tightly aligned with health system priorities and deliver measurable results.

Reporting to the Vice President of Marketing and Communications, this leader co-manages the department's operational infrastructure, including the marketing budget, contracts, agencies, and key platforms such as CRM and media. Beyond operational oversight, the Director oversees a growing team of strategic marketers, fostering a high-performance culture grounded in mentorship, innovation, collaboration, and accountability.

Day in the Life

In this role, you will lead system-wide marketing strategy development across service lines, working closely with clinical leaders to align initiatives with patient acquisition goals. You will collaborate with the VP to implement strategies that reflect organizational priorities and drive brand reputation. Your day involves overseeing integrated campaigns and brand activations, ensuring seamless coordination across digital, creative, brand, and communications teams.

You will manage and mentor a high-performing team, setting clear goals and promoting a growth-oriented culture. A significant portion of your time will be spent co-managing the marketing budget to ensure efficient resource allocation and overseeing vendor relationships, including those related to CRM, strategy, paid media, and research. You will also leverage consumer insights and market trends to inform strategic planning and tactical execution, supporting the development of marketing analytics and performance dashboards.

Additionally, you will partner with the Brand and Creative Director to elevate the brand experience across all platforms and community-facing initiatives. Acting as a liaison between marketing and clinical/service line leaders, you will translate clinical goals into compelling marketing strategies, maintaining close awareness of organizational goals and operational shifts to ensure marketing remains responsive and aligned with system strategy.

Frequently asked questions about Director of Marketing Strategy and Operations at CoxHealth

What does a Director of Marketing Strategy and Operations at CoxHealth do?expand_more

Day-to-day, the Director of Marketing Strategy and Operations at CoxHealth will lead system-wide marketing strategy development to drive patient acquisition and growth; manage and mentor a high-performing marketing strategy team; co-manage the department's marketing budget and resource allocation; and develop and implement marketing analytics and performance dashboards.

What are the requirements for this Director of Marketing Strategy and Operations role?expand_more

To qualify for the Director of Marketing Strategy and Operations at CoxHealth position, applicants should have: Bachelor's degree in marketing, advertising, communications or related field; 5 years of relevant experience; Familiarity with Microsoft Office suite; Experience with project management software, preferably FileMaker Pro; Experience guiding and working with agencies; and Experience working across a complex health system.

Where is the Director of Marketing Strategy and Operations role at CoxHealth located?expand_more

Director of Marketing Strategy and Operations at CoxHealth is based in 9, County Road 207, Lake Spring, Dent County, Missouri, 65560, United States. This is a on-site role.

Is this Director of Marketing Strategy and Operations job remote, hybrid, or on-site?expand_more

CoxHealth has listed this Director of Marketing Strategy and Operations role as on-site.

How much experience is required for this Director of Marketing Strategy and Operations role?expand_more

Director of Marketing Strategy and Operations at CoxHealth typically requires 5–8 years of relevant experience at the executive level.

What skills do you need for the Director of Marketing Strategy and Operations role at CoxHealth?expand_more

Key skills for Director of Marketing Strategy and Operations at CoxHealth include Microsoft Office Suite; Filemaker Pro; Project Management Software; and Marketing Performance Metrics.

What education is required for Director of Marketing Strategy and Operations at CoxHealth?expand_more

Educational requirements for this role: Bachelor's degree in marketing, advertising, communications or related field required.

What category does the Director of Marketing Strategy and Operations role belong to?expand_more

Director of Marketing Strategy and Operations at CoxHealth is part of the pr, advertising & marketing job category on Recrutus.

Director of Marketing Strategy and Operations

About the Role

Day in the Life

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