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  1. Home
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  3. pr, advertising & marketing
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  5. Director of Growth & Demand
Flight Centre Travel Group, The Americas logo

Director of Growth & Demand

Not Disclosed•Full-TimeOn-site

location_on222, Perch Lane, Gregg Township, Centre County, Pennsylvania, 16875, United States

Apply Now

About Flight Centre Travel Group

Flight Centre Travel Group (FCTG) is one of the world's largest travel retailers and corporate travel managers. Headquartered in Brisbane, Australia, the company operates company-owned leisure and corporate travel businesses in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates, and Asia. FCTG also runs a global corporate travel management network extending to more than 90 countries through company-owned businesses and independent licensees.

Founded in Sydney in 1982 and listed on the Australian Securities Exchange in 1995, our purpose is to "open up the world for those who want to see." Every day, we give people all around the world the opportunity to experience something really amazing – travel!

About the Opportunity

The Director, Growth & Demand Generation plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across our global B2B portfolio. Sitting within a global marketing team, you will oversee demand generation activities across your core region portfolio while acting as the leader across regional growth and demand hubs. Your mission is to ensure the performance, consistency, scalability, and effectiveness of our global acquisition strategy.

In this role, you will partner with Brand Marketing leaders to develop the strategy, execution, and performance of demand generation programs executed across multiple regions and brands. You will ensure consistency of strategy while enabling localization and agility, working in close partnership with regional marketing teams, brand stakeholders, and sales leaders to drive measurable business outcomes. You will lead a team of specialists locally across automation, paid media, SEO, CRO, and digital channels, ensuring day-to-day campaign execution aligns with strategic growth objectives. Additionally, you will lead regional Growth and Demand Managers across ANZ, ASIA, EU, and MEA, ensuring these teams perform to revenue targets and produce results. With a focus on digital performance, automation, and commercial impact, you will bring together digital strategy, channel expertise, and growth programs under a unified demand engine.

Our Culture & Commitment to Diversity

At the heart of everything we do at Flight Centre is a desire to have fun. We are a big business founded on personal relationships, where our people use their quick thinking, expertise, and tenacity to always figure things out. We are committed to providing an environment with equality of respect, dignity, and opportunity for all our employees.

We value an inclusive and supportive workplace which truly reflects the diversity of our society. We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at careers@us.flightcentre.com.

Our commitment to Diversity, Equity & Inclusion is demonstrated through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice), Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), and DEI education initiatives. We are proud to be recognized as a 5-Star DE&I Employer and America's Greatest Workplaces for Diversity.

Application Process

If this sounds like the opportunity you have been waiting for, please APPLY NOW. We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

Similar Job Opportunities

Flight Centre Travel Group, The Americas logo

Growth & Demand Manager (6 Month Contract)

Flight Centre Travel Group, The Americas • Gregg Township, Pennsylvania

$120k-0arrow_forward
Flight Centre Travel Group, The Americas logo

Director of Growth & Demand

Flight Centre Travel Group, The Americas • Gregg Township, Pennsylvania

Not Disclosedarrow_forward
Flight Centre Travel Group, The Americas logo

Growth & Demand Manager (6 Month Contract)

Frequently asked questions about Director of Growth & Demand at Flight Centre Travel Group, The Americas

What does a Director of Growth & Demand at Flight Centre Travel Group, The Americas do?expand_more
In this Director of Growth & Demand at Flight Centre Travel Group, The Americas role, you will lead development of scalable demand generation frameworks and campaign strategies for b2b brands; design and manage end-to-end digital demand generation campaigns across paid search, social, and email; oversee paid digital programs to drive mql/sql generation, pipeline acceleration, and campaign roi; and partner with digital experience teams to enhance conversion journeys and lead cro initiatives.
What are the requirements for this Director of Growth & Demand role?expand_more
To qualify for the Director of Growth & Demand at Flight Centre Travel Group, The Americas position, applicants should have: 10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations; 5+ years in a marketing leader role; Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools; Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization; Strong commercial mindset with experience owning and reporting on marketing-attributed pipeline and ROI; and Experience leading teams of digital marketing specialists across automation, paid media, and digital execution.
Where is the Director of Growth & Demand role at Flight Centre Travel Group, The Americas located?expand_more
Director of Growth & Demand at Flight Centre Travel Group, The Americas is based in 222, Perch Lane, Gregg Township, Centre County, Pennsylvania, 16875, United States. This is a on-site role.
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Work location

Work model: On-site

location_on

222, Perch Lane, Gregg Township, Centre County, Pennsylvania, 16875, United States

Gregg Township, Pennsylvania

Key Responsibilities

  • check_circleLead development of scalable demand generation frameworks and campaign strategies for B2B brands
  • check_circleDesign and manage end-to-end digital demand generation campaigns across paid search, social, and email
  • check_circleOversee paid digital programs to drive MQL/SQL generation, pipeline acceleration, and campaign ROI
  • check_circlePartner with digital experience teams to enhance conversion journeys and lead CRO initiatives
  • check_circleArchitect scalable nurture and automation programs to support lead qualification and lifecycle acceleration
  • check_circleOwn digital pipeline reporting and dashboards with a focus on lead generation and ROI metrics
  • check_circleDevelop and oversee SEO strategy to ensure visibility across priority markets and alignment with paid campaigns
  • check_circleLead, coach, and develop a high-performing team of Growth & Demand Generation managers and specialists

Requirements

  • verified10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations
  • verified5+ years in a marketing leader role
  • verifiedProficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
  • verifiedDeep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
  • verifiedStrong commercial mindset with experience owning and reporting on marketing-attributed pipeline and ROI
  • verifiedExperience leading teams of digital marketing specialists across automation, paid media, and digital execution

Nice to Have

Experience working in a shared services and multi-brand company.

Benefits & Perks

check_circlePaid Time Off: up to 15 vacation days increasing to 20 after 2 years, plus 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 holidayscheck_circleHealth benefits including medical, dental, vision, gender affirming care, and fertility carecheck_circleInsurance coverage including hospital indemnity, AD&D, critical illness, long-term disability, and short-term disabilitycheck_circle401k program with partial company matchcheck_circleTuition Reimbursement Programcheck_circleEmployee Share Plan allowing purchase of company stock with partial company matchcheck_circleTravel perks and discountscheck_circle1 paid Volunteer Day per calendar yearcheck_circleDiversity Day: paid leave to observe a holiday or cultural celebration of your choicecheck_circleEmployee Assistance Program and Health & Wellness Programs
Flight Centre Travel Group, The Americas logo
Company

Flight Centre Travel Group, The Americas

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

10+ yrs (Lead)

Job Type

Full-Time

Skills Required

Paid SearchSocialProgrammaticEmailLinkedinGoogle AdsRetargetingCroAb TestingBehavioral Analytics

Flight Centre Travel Group, The Americas • Gregg Township, Pennsylvania

$120k-0arrow_forward
Is this Director of Growth & Demand job remote, hybrid, or on-site?expand_more
Flight Centre Travel Group, The Americas has listed this Director of Growth & Demand role as on-site.
How much experience is required for this Director of Growth & Demand role?expand_more
Director of Growth & Demand at Flight Centre Travel Group, The Americas typically requires 10+ years of relevant experience at the lead level.
What skills do you need for the Director of Growth & Demand role at Flight Centre Travel Group, The Americas?expand_more
Key skills for Director of Growth & Demand at Flight Centre Travel Group, The Americas include Paid Search; Social; Programmatic; Email; Linkedin; Google Ads; Retargeting; and Cro.
What category does the Director of Growth & Demand role belong to?expand_more
Director of Growth & Demand at Flight Centre Travel Group, The Americas is part of the pr, advertising & marketing job category on Recrutus.
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