Digital Marketing Coordinator
Not Disclosed•Full-TimeOn-site
location_on2518, 8th Street, Emmetsburg, Palo Alto County, Iowa, 50536, United States
About Wild Rose
Wild Rose Casino & Resort is dedicated to delivering exceptional gaming and hospitality experiences across our Iowa locations. As a team, we strive to create memorable moments for our guests while driving sustainable growth and revenue for the organization.
About the Role
The Digital Marketing Coordinator serves as a vital link between our strategic vision and our players. Reporting to the Planning and Analysis Manager, you will be the architect behind our personalized digital engagement, crafting compelling offers and promotions that resonate with our audience. This role is designed to attract and retain players by leveraging email, text messaging, and other digital channels to bring casino events and special offers to life.
In this position, you will not just execute campaigns; you will help shape the narrative of our brand. You will collaborate closely with marketing, operations, and guest services teams to ensure every message aligns with our broader business objectives. Your work will directly influence our revenue goals, utilizing data-driven insights to optimize performance and ensure every campaign delivers maximum impact.
The Day-to-Day
Your day will be a blend of creative strategy and analytical precision. You will develop and execute comprehensive digital campaigns, ensuring all content reflects our brand voice while remaining engaging and persuasive. A significant portion of your time will be dedicated to managing subscriber lists, segmenting audiences based on demographics and behavior to deliver truly personalized experiences.
You will also be the guardian of our data, monitoring key performance indicators like deliverability and open rates to refine our approach. By analyzing campaign effectiveness and staying abreast of industry trends and regulatory requirements, you will ensure our digital practices remain both innovative and compliant.
Hiring Process & Application
To be considered for this role, candidates must be able to obtain and retain a gaming license, a requirement essential for operating within the casino industry. We look for individuals with a passion for marketing and analytics, preferably with prior experience in the casino sector.
If you are ready to join a team that values collaboration, attention to detail, and a positive attitude, we invite you to apply. We are committed to building a diverse workforce and consider qualified applicants regardless of background.
Work location
Work model: On-site
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Skills, education and keywords
Skills: Digital Marketing, Email Marketing, Text Message Marketing, Data Analysis, Automation Technology, English.
Education: Associate's or higher degree in marketing or related field preferred.
Frequently asked questions about Digital Marketing Coordinator at Wild Rose Entertainment
What does a Digital Marketing Coordinator at Wild Rose Entertainment do?expand_more
Day-to-day, the Digital Marketing Coordinator at Wild Rose Entertainment will develop and execute comprehensive digital marketing campaigns to promote casino events and promotions; create engaging content for email, text message, and other digital marketing channels; manage subscriber lists and segment audiences for targeted personalized campaigns; and monitor kpis such as deliverability, open rates, and gaming revenue to optimize performance.
What are the requirements for this Digital Marketing Coordinator role?expand_more
To qualify for the Digital Marketing Coordinator at Wild Rose Entertainment position, applicants should have: Must be able to obtain and retain a gaming license; Associate's or higher degree in marketing or related field or progress towards degree preferred; and Must be able to read, write and speak English.
Where is the Digital Marketing Coordinator role at Wild Rose Entertainment located?expand_more
Digital Marketing Coordinator at Wild Rose Entertainment is based in 2518, 8th Street, Emmetsburg, Palo Alto County, Iowa, 50536, United States. This is a on-site role.