CRM Specialist, Retention
location_on1230, Santa Monica Boulevard, Santa Monica, Los Angeles County, California, 90403, United States
Job Description
About the Role
IPSY is seeking a CRM Specialist, Retention to execute and support programs that directly drive revenue and keep members engaged, growing, and loyal to IPSY. This hands‑on, high- This hands‑on, high‑impact role focuses on upgrades, loyalty campaigns and coupons, operational support, and special projects. Your work will directly influence subscription value and member loyalty.
Why This Role Matters
Keeping members is as important as acquiring them. Retention is a direct revenue driver, and the programs you support will have a measurable impact from day one. The role spans multiple programs, channels, and cross‑functional teams—providing breadth of DTC and subscription marketing experience.
Equal Opportunity
We celebrate diversity and are an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us.
Work location
Work model: Remote
1230, Santa Monica Boulevard, Santa Monica, Los Angeles County, California, 90403, United States
Santa Monica, California
Key Responsibilities
- check_circleExecute retention programs including upgrades, loyalty campaigns, and coupons
- check_circleManage workflows from brief through launch for multiple retention initiatives
- check_circlePartner with channel managers to create campaigns and synthesize campaign performance data
- check_circleAssist in forecasting and modeling for program design and approvals
- check_circleMonitor program performance and deliver analysis with insights and recommendations
- check_circlePlan and execute loyalty promotions and member incentive offers
- check_circleSupport upgrade campaign development and target members for tier conversion
- check_circlePartner with Merchandising and Product to identify upgrade moments, offers, and messaging
- check_circleOwn operational workflows including QA, legal copy review, and product setup
- check_circlePartner with Tech and Marketing Ops to resolve platform issues
- check_circleSupport ad hoc strategic initiatives tied to retention and cross-functional workstreams
- check_circleTrack coupon inventory, redemption, and program performance metrics, and program effectiveness
Requirements
- verifiedBachelor's degree required
- verified3-6 years of experience in marketing, focusing on lifecycle, CRM, growth, digital marketing, or eCommerce
- verifiedExcel or Google Sheets required
- verifiedFamiliarity with CRM/ESP platforms (Iterable, Braze, SFMC, etc.)
- verifiedFamiliarity with analytics tools such as Amplitude, Sigma, Tableau, or Looker
Benefits & Perks
Similar Job Opportunities
Skills, education and keywords
Skills: excel, google sheets, iterable, braze, sfmc, amplitude, sigma, tableau, looker, dotcms.
Education: Bachelor’s degree required.