
location_onPendleton Street, Main Street District, Columbia, Richland County, South Carolina, 29208, United States
Learfield is seeking a detail-oriented and collaborative Associate NIL Partnership Solutions Manager to join our Sports Properties team. This role is pivotal in bringing Name, Image, and Likeness (NIL) partnerships to life by managing a growing portfolio with autonomy. You will serve as the primary activation lead for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms.
In this position, you will collaborate closely with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution. You will act as a trusted representative of both Learfield and the university, building strong relationships with athletic department staff and internal stakeholders while ensuring all contractual deliverables are executed flawlessly.
Work model: On-site
Pendleton Street, Main Street District, Columbia, Richland County, South Carolina, 29208, United States
Columbia, South Carolina
Bachelor's degree in marketing, communications, sports management, or a related field. Experience managing multiple sponsorship or brand partnership accounts simultaneously. Strong understanding of the collegiate athletics landscape, multimedia rights, and the evolving NIL ecosystem. Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms. Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.
Skills: Microsoft Office, CRM Tools, Graphic Design, Motion Graphics, Photography, Social Storytelling.
Education: Bachelor's degree in marketing, communications, sports management, or related field preferred.