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  1. Home
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  5. Associate Director - Marketing AI & Innovation
Amgen logo

Associate Director - Marketing AI & Innovation

Not Disclosed•Full-TimeOn-site

location_on1404, Ramona Drive, Newbury Park, Thousand Oaks, Ventura County, California, 91320, United States

Apply Now

Join Amgen's Mission of Serving Patients

At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas – Oncology, Inflammation, General Medicine, and Rare Disease – we reach millions of patients each year.

Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller, happier lives.

Our award-winning culture is collaborative, innovative, and science-based. If you have a passion for challenges and the opportunities that lie within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

About the Role

The Associate Director of Marketing AI and Innovation (GCCI) serves as a critical bridge between strategy and execution. This role is responsible for activating and scaling AI-enabled marketing capabilities across Amgen's brands, with a primary focus on operationalizing the Generative Engine Optimization (GEO) model and supporting enterprise AI partnerships. You will ensure that centrally developed capabilities and partnerships are effectively translated into brand-level execution, driving measurable impact on brand strategy and execution.

In this position, you will orchestrate cross-functional teams to embed AI-driven insights and new ways of working into day-to-day marketing activities. You will partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes. Your work will define the future marketer experience, identify required capabilities, and drive their development and implementation.

Hiring Process

Amgen does not have a specific application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Sponsorship for this role is not guaranteed.

Our Culture and Commitment to Diversity

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed, and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Skills, education and keywords

Skills: Seo, Analytics, Generative Engine Optimization, Geo, Omnichannel, Content Marketing, Performance Marketing.

Education: Doctorate degree with 3 years of Marketing experience; Master's degree with 5 years of Marketing experience; Bachelor's degree with 7 years of Marketing experience.

Frequently asked questions about Associate Director - Marketing AI & Innovation at Amgen

What does a Associate Director - Marketing AI & Innovation at Amgen do?expand_more
Day-to-day, the Associate Director - Marketing AI & Innovation at Amgen will drive adoption and execution of the geo operating model across priority brands; oversee day-to-day engagement with key ai and data partners to ensure tangible outcomes; support implementation of pilot programs and enable enterprise scaling through structured playbooks; and partner with cross-functional teams to integrate ai-driven insights into marketing execution and optimization.
What are the requirements for this Associate Director - Marketing AI & Innovation role?expand_more
Amgen is looking for candidates who meet the following requirements: Doctorate degree and 3 years of Marketing experience OR Master's degree and 5 years of Marketing experience OR Bachelor's degree and 7 years Marketing experience OR Associate's degree and 12 years of Marketing experience OR High school diploma / GED and 14 years of Marketing experience; and Experience in SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO).
Where is the Associate Director - Marketing AI & Innovation role at Amgen located?expand_more
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Work location

Work model: On-site

location_on

1404, Ramona Drive, Newbury Park, Thousand Oaks, Ventura County, California, 91320, United States

Thousand Oaks, California

Key Responsibilities

  • check_circleDrive adoption and execution of the GEO operating model across priority brands
  • check_circleOversee day-to-day engagement with key AI and data partners to ensure tangible outcomes
  • check_circleSupport implementation of pilot programs and enable enterprise scaling through structured playbooks
  • check_circlePartner with cross-functional teams to integrate AI-driven insights into marketing execution and optimization
  • check_circleMonitor adoption, performance, and ROI of AI-enabled initiatives to drive continuous improvement
  • check_circleLead change management efforts to embed new AI-enabled ways of working across marketing teams
  • check_circleIdentify, document, and scale best practices across brands to drive consistency and efficiency

Requirements

  • verifiedDoctorate degree and 3 years of Marketing experience OR Master's degree and 5 years of Marketing experience OR Bachelor's degree and 7 years Marketing experience OR Associate's degree and 12 years of Marketing experience OR High school diploma / GED and 14 years of Marketing experience
  • verifiedExperience in SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO)

Nice to Have

Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing. Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO). Experience translating strategy into execution across multiple brands or markets. Proven ability to manage external partners and vendors to deliver business outcomes. Strong cross-functional collaboration skills within a matrixed organization. Experience in change management and driving adoption of new capabilities or ways of working. Ability to influence across levels and functions, including brand, media, analytics, and technology teams. Strong analytical mindset with ability to translate data into actionable insights. Excellent verbal and written communication skills. Track record of delivering complex initiatives that drive measurable business impact.

Benefits & Perks

check_circleRetirement and Savings Plan with generous company contributionscheck_circleGroup medical, dental, and vision coveragecheck_circleLife and disability insurancecheck_circleFlexible spending accountscheck_circleDiscretionary annual bonus programcheck_circleStock-based long-term incentivescheck_circleAward-winning time-off planscheck_circleFlexible work models where possible
Amgen logo
Company

Amgen

Industry

pr, advertising & marketing

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

3-14 yrs (Lead)

Education

Doctorate degree with 3 years of Marketing experience

Job Type

Full-Time

Skills Required

SeoAnalyticsGenerative Engine OptimizationGeoOmnichannelContent MarketingPerformance Marketing
arrow_forward
Associate Director - Marketing AI & Innovation at Amgen is based in 1404, Ramona Drive, Newbury Park, Thousand Oaks, Ventura County, California, 91320, United States. This is a on-site role.
Is this Associate Director - Marketing AI & Innovation job remote, hybrid, or on-site?expand_more
Amgen has listed this Associate Director - Marketing AI & Innovation role as on-site.
How much experience is required for this Associate Director - Marketing AI & Innovation role?expand_more
Associate Director - Marketing AI & Innovation at Amgen typically requires 3–14 years of relevant experience at the lead level.
What skills do you need for the Associate Director - Marketing AI & Innovation role at Amgen?expand_more
Key skills for Associate Director - Marketing AI & Innovation at Amgen include Seo; Analytics; Generative Engine Optimization; Geo; Omnichannel; Content Marketing; and Performance Marketing.
What education is required for Associate Director - Marketing AI & Innovation at Amgen?expand_more
Educational requirements for this role: Doctorate degree with 3 years of Marketing experience; Master's degree with 5 years of Marketing experience; and Bachelor's degree with 7 years of Marketing experience.
What category does the Associate Director - Marketing AI & Innovation role belong to?expand_more
Associate Director - Marketing AI & Innovation at Amgen is part of the pr, advertising & marketing job category on Recrutus.
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