Ad Operations Specialist
Not Disclosed•Full-TimeHybrid
location_onNorth 3rd Street, Central City, Phoenix, Maricopa County, Arizona, 85004, United States
About MassMedia
MassMedia is a fast-growing, award-winning advertising, marketing, and public relations agency headquartered in Las Vegas, NV, with additional offices in Phoenix and Orange County. We specialize in the hospitality, consumer services, and healthcare sectors, delivering results-driven strategies for our clients.
We foster an open environment where ideas are shared across all disciplines. Our culture is built on excellence, offering ample opportunities for advancement and professional growth for those who thrive in a collaborative, high-performance setting.
Work location
Work model: Hybrid
North 3rd Street, Central City, Phoenix, Maricopa County, Arizona, 85004, United States
Phoenix, Arizona
Key Responsibilities
- check_circleBuild and maintain advanced conversion tracking using Google Tag Manager and Meta Pixel
- check_circleImplement and audit event-based tracking to ensure data accuracy and completeness
- check_circleTroubleshoot tracking issues using browser-based debugging tools and platform diagnostics
- check_circleDevelop and maintain performance dashboards using Google Looker Studio or Tableau
Similar Job Opportunities
Skills, education and keywords
Skills: Google Tag Manager, Google Ads, Meta Pixel, Google Analytics 4, Looker Studio, Tableau, The Trade Desk, DV360, Conversions Api.
Education: Bachelor's degree in marketing, advertising, communications, information systems, or related field required.
Frequently asked questions about Ad Operations Specialist at MassMedia Marketing, Advertising, PR
What does a Ad Operations Specialist at MassMedia Marketing, Advertising, PR do?expand_more
In this Ad Operations Specialist at MassMedia Marketing, Advertising, PR role, you will build and maintain advanced conversion tracking using google tag manager and meta pixel; implement and audit event-based tracking to ensure data accuracy and completeness; troubleshoot tracking issues using browser-based debugging tools and platform diagnostics; and develop and maintain performance dashboards using google looker studio or tableau.
What are the requirements for this Ad Operations Specialist role?expand_more
To qualify for the Ad Operations Specialist at MassMedia Marketing, Advertising, PR position, applicants should have: 2-5 years of experience in ad operations within an agency environment; Bachelor's degree in marketing, advertising, communications, information systems, or a related field; Advanced proficiency in Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions API; Hands-on experience with Google Analytics 4, Looker Studio, or Tableau; Familiarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plus; and Strong understanding of digital attribution models and multi-touch measurement.