
This Marketing Automation Specialist role supports the digital campaign strategy for a healthcare organization, focusing on brands such as Patient, Consumer, and OnDemand within the Salesforce Marketing Cloud ecosystem. Key responsibilities include designing and executing complex email and SMS journeys, configuring Data Cloud audiences, and developing strategic playbooks for AI-driven personalization and A/B testing. The position requires ensuring strict compliance with healthcare regulations while serving as a subject matter expert to guide cross-functional teams. The role is appealing due to the opportunity to lead strategic initiatives, pilot emerging AI technologies, and drive growth through acquisition integrations in a collaborative environment.
