Sr. Manager, Marketing & Digital
Not Disclosed•Full-TimeOn-site
location_onWest Pico Boulevard, Pico-Union, Los Angeles, Los Angeles County, California, 90075, United States
About Warner Music Group
At Warner Music Group, we're a global collective of music makers, music lovers, tech innovators, and inspired entrepreneurs. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. We pursue excellence for our team and our talent, acting with integrity and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds—an innovative global music company that retains the creative spirit of a nimble independent.
Together, we are Warner Music Group: Independent Minds. Major Sound.
About the Team
At Warner Records, we pride ourselves on being an artist-first company. We are a collective of fans, creators, and rebels who believe that music is the ultimate connector. If you are ready to shape the sound of the future and work in an environment that prizes bold thinking and high-speed execution, we want to hear from you. The Marketing team at Warner Records are best in class, driving award-winning marketing and digital strategies.
About the Role
Warner Records is looking for a visionary Senior Manager of Marketing & Digital Strategy to lead high-priority global campaigns for our diverse roster of artists. This isn't just about "releasing records"—it's about architecting moments that move the needle in a hyper-fragmented digital landscape. You are the primary marketing & digital strategist and project lead, sitting at the intersection of A&R, digital, publicity, and sales. You will be responsible for translating an artist's creative vision into a commercial powerhouse, ensuring that every rollout is as innovative as the music itself.
In this role, you will develop marketing and digital strategy across all phases of artist and campaign development, positioning our artists as global stars and differentiating them in the marketplace. You will create an overall marketing and digital vision for the artist to be shared across the company, working with production and A&R to oversee all product creation. Your day-to-day involves collaborating with all departments to develop innovative, fully integrated marketing and digital campaigns that drive cultural relevance, audience growth, and commercial success. You will also oversee the development and execution of innovative digital marketing campaigns for iconic rock and pop music artists, manage team coordinators, and oversee marketing budgets for your designated roster.
Hiring Process
Love this job and want to apply? Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.
Work Environment & Culture
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.
Warner Music Group is an Equal Opportunity Employer. We consider qualified applicants regardless of background.
Work location
Work model: On-site
West Pico Boulevard, Pico-Union, Los Angeles, Los Angeles County, California, 90075, United States
Los Angeles, California
Key Responsibilities
- check_circleDevelop marketing and digital strategies across all phases of artist and campaign development
- check_circleCreate an overall marketing and digital vision for artists to share across the company
- check_circleOversee product creation in collaboration with production and A&R teams
- check_circleLead campaign development to drive cultural relevance and commercial success
- check_circleAdvise on strategy for artist social accounts including TikTok, Instagram, and Facebook
- check_circlePartner with internal and external creators to develop high-performing short-form content
- check_circleDrive revenue by developing music streaming and physical product ideas with A&R and Commerce
- check_circleBuild digital marketing strategies based on audience profiling and data insights
- check_circleLead artist and campaign marketing and digital strategy processes
Requirements
- verified3-5 years of marketing experience at a Record Label or management company
- verifiedExpert-level understanding of DSP landscape (Spotify, Apple Music)
- verifiedExpert-level understanding of social ecosystems (TikTok, Instagram, Discord)
- verifiedExperience working with artists and managers on high level marketing & digital campaigns
- verifiedExperience talking directly with DSP's and social media partners (TikTok, Meta, X, etc.)
- verifiedMinimum of 4 days per week in the office
Nice to Have
Photoshop or creative skills, experience creating short form and viral content for music, great problem solving skills, experience working with content creators, deep knowledge of consumer and digital analytics
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Frequently asked questions about Sr. Manager, Marketing & Digital at Warner Music Group
What does a Sr. Manager, Marketing & Digital at Warner Music Group do?expand_more
Day-to-day, the Sr. Manager, Marketing & Digital at Warner Music Group will develop marketing and digital strategies across all phases of artist and campaign development; create an overall marketing and digital vision for artists to share across the company; oversee product creation in collaboration with production and a&r teams; and lead campaign development to drive cultural relevance and commercial success.
What are the requirements for this Sr. Manager, Marketing & Digital role?expand_more
Warner Music Group is looking for candidates who meet the following requirements: 3-5 years of marketing experience at a Record Label or management company; Expert-level understanding of DSP landscape (Spotify, Apple Music); Expert-level understanding of social ecosystems (TikTok, Instagram, Discord); Experience working with artists and managers on high level marketing & digital campaigns; Experience talking directly with DSP's and social media partners (TikTok, Meta, X, etc.); and Minimum of 4 days per week in the office.
Where is the Sr. Manager, Marketing & Digital role at Warner Music Group located?expand_more
Sr. Manager, Marketing & Digital at Warner Music Group is based in West Pico Boulevard, Pico-Union, Los Angeles, Los Angeles County, California, 90075, United States. This is a on-site role.
Is this Sr. Manager, Marketing & Digital job remote, hybrid, or on-site?expand_more
Warner Music Group has listed this Sr. Manager, Marketing & Digital role as on-site.
How much experience is required for this Sr. Manager, Marketing & Digital role?expand_more
Sr. Manager, Marketing & Digital at Warner Music Group typically requires 3–5 years of relevant experience at the senior level.
What skills do you need for the Sr. Manager, Marketing & Digital role at Warner Music Group?expand_more
Key skills for Sr. Manager, Marketing & Digital at Warner Music Group include Tiktok; Instagram; Facebook; Bereal; Discord; Spotify; Apple Music; and Meta.
What category does the Sr. Manager, Marketing & Digital role belong to?expand_more
Sr. Manager, Marketing & Digital at Warner Music Group is part of the pr, advertising & marketing job category on Recrutus.
About Warner Music Group
Warner Music Group operates as a global entertainment provider headquartered in New York, New York. The organization integrates artists, songwriters, entrepreneurs, and technology to advance entertainment culture worldwide. Through a network of affiliates and licensees, the company maintains a presence in over 70 countries. Its Recorded Music division encompasses a diverse portfolio of renowned labels including Atlantic, Warner Records, Elektra, Parlophone, and Nonesuch, among others. This structure supports a wide range of musical styles and artist development strategies across international markets.
The company's publishing arm, Warner Chappell Music, manages a catalog exceeding one million copyrights. This extensive library covers every musical genre, ranging from the classics of the Great American Songbook to prominent hits of the 21st century. Beyond recording and publishing, Warner Music Group houses ADA, which provides support to the independent music community, and WMX, an artist services division. These entities collectively facilitate the distribution, protection, and growth of musical content for creators and partners globally within the entertainment sector.
Browse more roles: All Warner Music Group jobs, pr, advertising & marketing jobs on Recrutus.