Senior Vice President of Marketing

About InVita Healthcare Technologies

InVita Healthcare Technologies is a leading software provider for complex medical, forensics, and community care environments. We build specialized, highly configurable, and integrated systems that support hospitals, blood centers, donation organizations, public health labs, and forensic labs. InVita is the clear leader in the blood, implant, organ procurement, DNA, and Forensic software markets.

Our software solutions feature built-in compliance safeguards designed to streamline processes and enable quick, efficient information exchange for better decision-making. As a PE-backed organization, we operate in a performance-driven environment where speed of execution and measurable impact are paramount.

About the Role

The Senior Vice President of Marketing is a key executive leader responsible for defining and driving InVita's global marketing strategy, brand transformation, and full-funnel demand generation engine. This role owns the end-to-end marketing function—including brand, product marketing alignment, communications, events, digital marketing, and marketing operations—with a primary focus on scalable revenue generation and enterprise-wide brand elevation.

A critical mandate of this position is leading strategic re-branding and repositioning initiatives at scale, including experience transforming brands in multi-market and international environments. The SVP will shape and execute a cohesive global brand narrative that drives market differentiation, customer trust, and revenue growth across regions.

This leader will build a high-performing, data-driven marketing organization and serve as a key executive partner to Sales, Product, Customer Success, and Finance. The role involves regular engagement with private equity stakeholders through performance reporting and strategic updates. The ideal candidate is a low-ego, high-impact leader who is willing to roll up their sleeves and actively contribute to the work, not just oversee it.

Hiring Process

Candidates for this executive role will undergo a rigorous selection process designed to assess strategic vision, executive presence, and cultural fit. The process typically includes:

1. Executive Screening: A conversation with the Chief Growth Officer to discuss strategic vision and brand transformation experience.
2. Stakeholder Interviews: Deep-dive sessions with key cross-functional partners, including Sales leadership and the President & CEO.
3. Strategic Presentation: A presentation outlining a proposed global marketing strategy and brand repositioning roadmap.
4. Final Review: Final discussions with the executive team and private equity stakeholders.

Equal Opportunity

InVita provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.