Creative Director
Not Disclosed•Full-TimeOn-site
location_onSouthwest 1508 Road, Bates County, Missouri, United States
About the Role
This position serves as the strategic architect for our marketing ecosystem, overseeing the entire funnel from awareness to intent. The role exists to drive top-line sales and marketing goals through a cohesive, integrated strategy that spans branding, advertising, SEO, content, and partnerships. You will manage a comprehensive array of digital properties, including MedSchoolCoach.com and ProspectiveDoctor.com, while leading the development of innovative freemium services and lead generation tactics.
In this capacity, you will bridge the gap between macro strategy and micro execution. You will collaborate closely with business and product owners to define market demand, refine product positioning, and lead go-to-market strategies for new launches. A key component of the role involves managing the annual marketing budget and establishing robust frameworks for measuring success, ensuring that analytics and monthly reports provide clear insights to senior management.
Team & Culture
You will build and lead a growing team of marketers, contractors, and agencies, fostering a culture of mentorship and tactical excellence. Success in this environment requires a growth mindset and the ability to thrive in a fast-paced, deadline-driven setting where flexibility and teamwork are critical. The ideal candidate is a leader who can expertly toggle between high-level strategic planning and the hands-on execution of initiatives, crafting messaging that resonates with a diverse audience of stakeholders.
Work location
Work model: On-site
Southwest 1508 Road, Bates County, Missouri, United States
Missouri
Key Responsibilities
- check_circleOversee the marketing funnel with emphasis on awareness, interest, consideration, and intent
- check_circle
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Frequently asked questions about Creative Director at General Dynamics
What does a Creative Director at General Dynamics do?expand_more
A Creative Director at General Dynamics is responsible for the following: Oversee the marketing funnel with emphasis on awareness, interest, consideration, and intent; Develop and execute an integrated marketing strategy and roadmap to support sales goals; Manage in-market lead generation resources and digital properties including web optimization; and Cultivate external partnerships with university-based medical groups.
What are the requirements for this Creative Director role?expand_more
To qualify for the Creative Director at General Dynamics position, applicants should have: 10+ years of experience in digital marketing; 5 years in a managerial role; Hands-on experience in strategic marketing, marketing campaigns, brand development, and reporting on metrics and KPIs; and Deep familiarity with CRMs (such as Salesforce or HubSpot), and various marketing automation tools and analytics tools (e.g. Google Analytics, HotJar, SEMrush).
Where is the Creative Director role at General Dynamics located?expand_more
Creative Director at General Dynamics is based in Southwest 1508 Road, Bates County, Missouri, United States. This is a on-site role.
Is this Creative Director job remote, hybrid, or on-site?expand_more
General Dynamics has listed this Creative Director role as on-site.