Senior Paid Media Specialist
Not Disclosed•Full-TimeHybrid
location_onSouth Street, Downtown, Providence, Providence County, Rhode Island, 02903, United States
About Brown University
Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty, and staff are driven by the idea that their work will have an impact in the world. We offer a flexible work/life balance, including summer hours and winter break, alongside a comprehensive benefits package.
About the Opportunity
The School of Professional Studies (SPS) brings a Brown education to new audiences of learners focused on professional success and leadership. We leverage Brown's intellectual centers of excellence and rigorous teaching to develop degree and non-degree programs, supporting the recruitment and retention of master's students, including traditional, non-traditional, and professional learners.
About the Role
The Senior Paid Media Specialist will join the SPS marketing team to lead the strategy, execution, and analysis of paid advertising initiatives across a broad portfolio of master's, certificate, and executive education programs. Reporting to the Director of Marketing and Communications, this role is independently responsible for planning, budget management, and optimization to support enrollment objectives.
A core focus of the position is translating campaign data into actionable insights. You will partner closely with the Visual Designer, Communications Specialist, and CRM administrator to implement high-performing creative, ensure accurate tracking, and maintain data integrity. The role involves developing KPI-driven dashboards and delivering clear, data-informed recommendations to program leadership to continuously improve outcomes.
Hiring Process
To apply, please submit a resume and cover letter through the official application portal. Applications are not kept on file for future positions; a new application is required for each role. All offers of employment are contingent upon the successful completion of a background check. This position is not eligible for visa sponsorship.
Location and Schedule
This is a hybrid role. While remote candidates in states where Brown is registered to work may be considered, the position requires attendance at the Master's Ceremony and related events during Commencement weekend over Memorial Day weekend.
Equal Opportunity
Brown University provides equal opportunity and prohibits discrimination, harassment, and retaliation based on race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law. The University recognizes and rewards individuals on the basis of qualifications and performance.
Work location
Work model: Hybrid
South Street, Downtown, Providence, Providence County, Rhode Island, 02903, United States
Providence, Rhode Island
Key Responsibilities
- check_circleDevelop and maintain KPI-driven dashboards to track campaign results and data integrity
- check_circleLead strategy, execution, and optimization of paid advertising campaigns for master's and executive education programs
- check_circleManage paid media budgets and oversee channel performance to support enrollment objectives
- check_circleTranslate campaign data into actionable insights and recommendations for program leadership
- check_circleDesign and evaluate A/B testing initiatives to continuously improve campaign outcomes
- check_circleCollaborate with CRM administrators to ensure accurate data tracking and lead source attribution
- check_circlePartner with creative and communications teams to implement high-performing ad messaging and visuals
Requirements
- verifiedBachelor's degree in marketing, communications, advertising, or related field
- verifiedMinimum 5-7 years of paid media or performance marketing experience
- verifiedExperience managing multi-channel campaigns and budgets at scale
- verifiedExpertise with Google, Meta, LinkedIn, and Reddit platforms
- verifiedFluency in analytics tools (Tableau, GA4, platform dashboards)
- verifiedExperience leveraging CRM systems (e.g., Slate, Salesforce)
- verifiedExperience designing and evaluating A/B testing initiatives
- verifiedPosition not eligible for visa sponsorship
Nice to Have
Experience in higher education marketing, graduate and/or professional education. Agency or agency-side experience. Familiarity with accessibility considerations for digital content. Experience utilizing Adobe Express or other web-based design software. Familiarity with project management tools and workflow.
Benefits & Perks
check_circleTuition assistance programcheck_circleRetirement plan offeringscheck_circleWellness programscheck_circleEmployee discountsFlexible work/life balance with summer hours and winter break
