Senior eCommerce Content Strategist
Not Disclosed•Full-TimeOn-site
location_onGeorgia State University, 33, Gilmer Street Southeast, Five Points, Old Fourth Ward, Atlanta, Fulton County, Georgia, 30303, United States
About the Role
The Senior eCommerce Content Strategist serves as the bridge between strategic vision and hands-on execution within the ecommerce ecosystem. This role is dedicated to crafting product-focused digital content that drives discoverability, conversion, and revenue growth. You will ensure that product detail pages (PDPs), SEO metadata, and enhanced content modules are optimized not just for search algorithms, but for evolving AI-driven discovery experiences.
This position blends high-level strategic thinking with daily operational excellence. You will partner closely with product, ecommerce, and analytics teams to ensure every piece of content is customer-centric, data-driven, and built to perform. Your work will define the standards for how our products are presented across major retail platforms, ensuring consistency and quality from the digital shelf to the customer's screen.
Work location
Work model: On-site
Georgia State University, 33, Gilmer Street Southeast, Five Points, Old Fourth Ward, Atlanta, Fulton County, Georgia, 30303, United States
Atlanta, Georgia
Key Responsibilities
- check_circleIdentify optimization opportunities to drive measurable improvements in traffic, conversion, and sales
- check_circleConduct competitive and category-level analysis focused on digital shelf content and product page execution
- check_circlePartner with product, sales, and marketing teams to align content strategy with launches and promotions
- check_circleCollaborate with analytics teams to align content initiatives with performance measurement and testing strategies
- check_circleUse Salsify analytics and digital shelf reporting to monitor PDP performance and retailer compliance
- check_circleTranslate performance insights into clear recommendations, action plans, and strategic guidance for stakeholders
- check_circleProvide guidance and direction to internal content contributors to ensure consistent, high-quality execution
- check_circleEstablish scalable frameworks and templates to ensure consistent content execution across retail partners
- check_circleWrite and edit ecommerce product content including PDP copy, feature bullets, and AEO/GEO content
- check_circleDevelop and maintain a comprehensive content playbook defining standards for product copy and SEO metadata
Requirements
- verifiedBachelor's degree in marketing, business analytics, economics, data science, or equivalent experience
- verified5+ years of experience in ecommerce content strategy, digital content management, or SEO-focused content roles
- verifiedExperience developing content standards, governance models, and scalable frameworks
- verifiedExperience working with major ecommerce retailers such as Amazon, HomeDepot.com, Lowes.com, Walmart.com, or similar platforms
- verifiedStrong writing, editing, and storytelling skills
- verifiedFamiliarity with Salsify, digital shelf tools, and modern SEO/AEO best practices
- verifiedStrong analytical and problem-solving skills
Nice to Have
Familiarity with Salsify, digital shelf tools, and modern SEO/AEO best practices.
Similar Job Opportunities
Skills, education and keywords
Skills: Seo, Aeo, Salsify, Amazon, Homedepot.com, Lowes.com, Walmart.com.
Education: Bachelor's degree in marketing, business analytics, economics, data science, or equivalent experience.
Frequently asked questions about Senior eCommerce Content Strategist at The Hillman Group
What does a Senior eCommerce Content Strategist at The Hillman Group do?expand_more
Day-to-day, the Senior eCommerce Content Strategist at The Hillman Group will identify optimization opportunities to drive measurable improvements in traffic, conversion, and sales; conduct competitive and category-level analysis focused on digital shelf content and product page execution; partner with product, sales, and marketing teams to align content strategy with launches and promotions; and collaborate with analytics teams to align content initiatives with performance measurement and testing strategies.
What are the requirements for this Senior eCommerce Content Strategist role?expand_more
To qualify for the Senior eCommerce Content Strategist at The Hillman Group position, applicants should have: Bachelor's degree in marketing, business analytics, economics, data science, or equivalent experience; 5+ years of experience in ecommerce content strategy, digital content management, or SEO-focused content roles; Experience developing content standards, governance models, and scalable frameworks; Experience working with major ecommerce retailers such as Amazon, HomeDepot.com, Lowes.com, Walmart.com, or similar platforms; Strong writing, editing, and storytelling skills; and Familiarity with Salsify, digital shelf tools, and modern SEO/AEO best practices.
Where is the Senior eCommerce Content Strategist role at The Hillman Group located?expand_more
Senior eCommerce Content Strategist at The Hillman Group is based in Georgia State University, 33, Gilmer Street Southeast, Five Points, Old Fourth Ward, Atlanta, Fulton County, Georgia, 30303, United States. This is a on-site role.
Is this Senior eCommerce Content Strategist job remote, hybrid, or on-site?expand_more
The Hillman Group has listed this Senior eCommerce Content Strategist role as on-site.
How much experience is required for this Senior eCommerce Content Strategist role?expand_more
Senior eCommerce Content Strategist at The Hillman Group typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Senior eCommerce Content Strategist role at The Hillman Group?expand_more
Key skills for Senior eCommerce Content Strategist at The Hillman Group include Seo; Aeo; Salsify; Amazon; Homedepot.com; Lowes.com; and Walmart.com.
What education is required for Senior eCommerce Content Strategist at The Hillman Group?expand_more
Educational requirements for this role: Bachelor's degree in marketing, business analytics, economics, data science, or equivalent experience.
What category does the Senior eCommerce Content Strategist role belong to?expand_more
Senior eCommerce Content Strategist at The Hillman Group is part of the it job category on Recrutus.