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  1. Home
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  5. Principal Product Manager - Answer Engine Optimization (AEO)
Expedia Group logo

Principal Product Manager - Answer Engine Optimization (AEO)

Not Disclosed•Full-TimeHybrid

location_on301, Union Street, Central Business District, Belltown, Seattle, King County, Washington, 98101, United States

Apply Now

About Expedia Group

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, creating groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and we operate on the belief that when one of us wins, we all win. We are building a more open world.

About the Team

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

About the Role

Expedia Group is seeking a highly technical, builder-mindset Principal Product Manager to own Answer Engine Optimization (AEO). As AI agents increasingly mediate how travelers discover and choose, AEO has rapidly become a primary channel for reaching them. This role ensures Expedia Group’s brands, supply, and content are surfaced and cited by horizontal AI agents that retrieve and synthesize information on behalf of travelers.

This is a senior individual contributor role designed for a builder. The Principal PM will own the channel-level thesis, roadmap, technical execution, measurement, and performance outcomes end to end. The role carries a dotted line into a dedicated engineering pod and is empowered to move quickly. This role reports to the Head of Organic & Agentic Search.

Why Join Us?

We provide a full benefits package designed to fuel our employees' passion for travel and ensure a rewarding career journey. This includes exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources. We are proud to be named a Best Place to Work on Glassdoor in 2024 and recognized for our award-winning culture by organizations like Forbes, TIME, and Disability:IN.

Hiring Process

If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Work location

Work model: Hybrid

location_on

301, Union Street, Central Business District, Belltown, Seattle, King County, Washington, 98101, United States

Seattle, Washington

Key Responsibilities

  • check_circleOwn the AEO strategy, roadmap, and outcomes end to end
  • check_circleMap the full AEO journey from LLM training to live retrieval surfaces
  • check_circleMonitor the frontier AI ecosystem and build strategic theses
  • check_circleDrive optimization across the live retrieval path and bot access
  • check_circleDefine and operate the AEO measurement system and analytics
  • check_circleTranslate channel learnings into durable products and systems
  • check_circleLead a dedicated engineering pod via dotted-line authority
  • check_circleTranslate complex retrieval mechanics into clear executive narratives

Requirements

  • verified10+ years in product management, growth, or technical product leadership
  • verifiedDemonstrated zero-to-one track record building and scaling a net-new channel
  • verifiedAbility to read and reason about LLM training, retrieval-augmented generation, web indices, crawler behavior, structured data, and gateway/CDN configuration
  • verifiedStrong measurement and experimentation discipline
  • verifiedStrong executive communication skills
  • verifiedComfort with ambiguity, fast cycles, and high-velocity decision making
  • verifiedWork authorization confirmation via E-Verify

Nice to Have

Founder or founder-adjacent experience, particularly in starting, scaling, or making early-stage investments in AI, search, or platform businesses. Deep experience in SEO, AEO, organic growth, retrieval systems, or an analogous technical channel where the lever set is infrastructure rather than creative. Active immersion in the AI and answer-engine ecosystem, including built relationships with frontier labs, retrieval platforms, or AI-native startups.

Benefits & Perks

check_circlePaid time off and holidayscheck_circleParental leavecheck_circleEmployee Assistance Programcheck_circleWellness and travel reimbursementTravel discounts
Expedia Group logo
Company

Expedia Group

Industry

it

View company profilearrow_forwardlanguageWebsite
Quick Overview

Experience

10+ yrs (Lead)

Job Type

Full-Time

Skills Required

Product Management

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Frequently asked questions about Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group

What does a Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group do?expand_more
In this Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group role, you will own the aeo strategy, roadmap, and outcomes end to end; map the full aeo journey from llm training to live retrieval surfaces; monitor the frontier ai ecosystem and build strategic theses; and drive optimization across the live retrieval path and bot access.
What are the requirements for this Principal Product Manager - Answer Engine Optimization (AEO) role?expand_more
To qualify for the Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group position, applicants should have: 10+ years in product management, growth, or technical product leadership; Demonstrated zero-to-one track record building and scaling a net-new channel; Ability to read and reason about LLM training, retrieval-augmented generation, web indices, crawler behavior, structured data, and gateway/CDN configuration; Strong measurement and experimentation discipline; Strong executive communication skills; and Comfort with ambiguity, fast cycles, and high-velocity decision making.
Where is the Principal Product Manager - Answer Engine Optimization (AEO) role at Expedia Group located?expand_more
Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group is based in 301, Union Street, Central Business District, Belltown, Seattle, King County, Washington, 98101, United States. This is a hybrid role.
Is this Principal Product Manager - Answer Engine Optimization (AEO) job remote, hybrid, or on-site?expand_more
Expedia Group has listed this Principal Product Manager - Answer Engine Optimization (AEO) role as hybrid.
How much experience is required for this Principal Product Manager - Answer Engine Optimization (AEO) role?expand_more
Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group typically requires 10+ years of relevant experience at the lead level.
What skills do you need for the Principal Product Manager - Answer Engine Optimization (AEO) role at Expedia Group?expand_more
Key skills for Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group include Product Management; LLM; Retrieval-Augmented Generation; Seo; Organic Growth; Retrieval Systems; CDN; and Structured Data.
What category does the Principal Product Manager - Answer Engine Optimization (AEO) role belong to?expand_more
Principal Product Manager - Answer Engine Optimization (AEO) at Expedia Group is part of the it job category on Recrutus.
Recrutus

Curating the world's most innovative career opportunities. We bridge the gap between visionary talent and industry-leading companies.

Search roles by city, category, skill, or job type — explore verified US employers, salary benchmarks, and remote-friendly teams hiring nationwide.

publiclanguageshare
Job seekers
Browse jobsCompanies hiringRemote jobsJobs by locationJobs by cityJobs by categoryJobs by skillCareer guidesCareer blogSalary insights
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Popular skills
Excel jobsLaw Enforcement jobsMicrosoft Office jobsSalesforce jobs
Featured employers
Company
About usFAQContactPrivacy policy

Recrutus helps candidates discover roles that match their skills and helps teams reach qualified applicants faster. Browse by metro, discipline, or work style — from internships to senior leadership.

© 2026 Recrutus. All rights reserved.
Terms of serviceCookie policyAcceptable useDMCA policyEmployer termsCandidate terms
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check_circleInternational Airlines Travel Agent (IATAN) membership
LLM
Retrieval-Augmented Generation
Seo
Organic Growth
Retrieval Systems
CDN
Structured Data
Crawler Behavior
Gateway Configuration
US privacy notice
Accessibility